Dental SEO Consulting
John Butterworth is a freelance Dental SEO consultant providing services that grow the online visibility of dental practices.
John understands the nuances of SEO in the dental industry and provides targeted strategies for attracting local patients. He has also worked on several major dentist websites in the UK and abroad.
If you’re looking for a Dental SEO consultant that is focused on growing your business in a competitive niche, then hit the button below and let’s start the conversation.
See PricingWhat Do Dentist SEO Consultants Do?
Dental SEO consultants audit your website and then provide action points on what’s needed to increase your website’s traffic from search engines.
Websites related to healthcare, like dentists, are more scrutinised by Google and need to meet certain criteria before they can appear in search results. Dental SEO consultants align your website with Google’s guidelines so that your website is eligible to receive traffic.
SEO consultants also help with creating the digital strategy for your website, training your staff on SEO best practices, and navigating the unique challenges of health-related content.
How SEO Recruits New Patients For Dental Practises
Local-Service Keywords
They’re local customers actively searching for your services everyday. By optimising your website for the keywords your customers are Googling, you can get your brand in-front of people just as they’re ready to buy.
Local-service keywords can regularly generate new customers for your dental surgery. These keywords have direct transactional intent and are made by people who have researched the product in-depth. Example local-service keywords would be:
- Emergency dentist London
- Teeth whitening service London
- Cosmetic Dentistry in London
The Dental SEO Consultants at Mint SEO will discover the local-service keywords in your service area and then create a strategy that allows you to rank on the first page for them.
This strategy allows you to consistently generate new customers directly from our SEO efforts.
Local Business Map Pack
Making a local search triggers Google’s 3-pack which contains a map of the local area and three vendors within that area that provide the service or product being searched for.
The map pack has a whopping 44% click-through-rate, meaning that when this appears users are likely to engage with it. Getting into the map pack can be transformational for businesses.
Appearing in the 3-pack is done by optimising your Google Business profile for relevant local keywords, generating customer reviews is also a crucial task.
Mint SEO makes Google Business optimisation a priority at the start of all Local SEO campaigns. Our aim is to get your business appearing in the map pack as quickly as possible.
Lead Nurturing Funnel
SEO powered lead-nurturing-funnels are a series of interlinked content articles designed to progressively educate customers on your products. Each article is search engine optimised for a target keyword, allowing the funnel to attract new leads from Google. The final destination in the funnel is your service landing page where the conversion will take place.
Before committing to dental work it’s natural for patients to conduct online research to help them understand the procedure and the expected end-results. By using a lead nurturing funnel you can remove any barriers to purchase and also convince customers that your dental surgery is the right choice for them.
Here is an example funnel for dental websites promoting Invisalign services:
- 5 Ways To Gain Straighter Teeth: this article will be top of the funnel because it’s designed to attract cold leads onto your website who may not have heard about Invisalign just yet.
- What Is Invisalign: this article continues the learning process by providing an introduction to Invisalign.
- Invisalign Vs Braces: the user is now considered Invisalign as a viable option but isn’t ready to convert just yet. This article nudges the customer further to making a purchasing decision by highlighting the benefits of Invisalign over traditional braces.
- Invisalign Before & After: the customer is now close to converting. They are visiting this article because they need final confirmation that Invisalign works before going ahead with the service.
- Invisalign Service Landing Page: the final destination is a conversion-rate-optimised landing page that is designed to sell your clinic and compel the customer to contact you immediately.
Mint SEO’s Dental Consultants will work with you to implement a powerful lead nurturing funnel that will consistently work to generate new customers for your business.
Quirks Of Dental SEO
Dental SEO has unique challenges that a consultant can help you navigate. Below are SEO points that dentists need to understand before they can generate organic traffic to their websites.
Your Money, Your Life (YMYL)
To pass the YMYL criteria outlined by Google, your website needs to inspire consumer confidence and establish that it holds itself to the highest standard of care.
Off-page factors such as Google reviews are also YMYL algorithm signals.
Transparency Over Procedures
Each dental service page on your website needs to preemptively answer any questions potential customers might have.
Essential content to include on each service page includes: an overview of what to expect on the day, which equipment may be used in any procedure, and a section on which physicians will be leading the procedure.
Establishing Physicians Experience & Expertise
This includes career history, academic qualifications, award wins, professional memberships. and GDC registration number.
Any third-party endorsements such as accreditations or patient testimonials will also boost your YMYL score.
Why You Should Choose Us As Your Dental SEO Consultants
John is an experienced Dental SEO consultant. He has consulted for major dentists in London (and internationally) advising them on how to generate more organic traffic from search engines.
John Butterworth personally represents Mint SEO during all consulting services. If you choose to work with us, you will be working directly with John to grow your website, brand, and sales.
As an expert SEO consultant for dentists, John is deeply knowledgeable around E-E-A-T, YMYL, and how to create healthcare content that ranks in Google. Dentist websites need to inspire consumer confidence from the moment a visitor lands on the site; John will work with you to integrate trust signals on your website that customers and Google loves.
The best dental SEO Consultants understand that SEO is primarily a lead generation tool to grow your sales pipeline. Generating new patients for your dental practice will always be the core focus of our SEO consulting. We’re only interested in generating the right traffic to your website, and ensuring that traffic then converts into paying customers.
Dental Marketing Consulting Topics We Specialise In
Mint SEO is here to support you on SEO and digital marketing best practices so that you can achieve the very best ROI from your efforts. Below are some topics that we can cover during any consultation:
Content Writing For SEO
Link Building Strategies
Technical SEO Fixes
Page Speed Optimisation
Search Engine Algorithms
Conversion Rate Optimisation
PPC Ad Campaigns
Landing Page Design
Email Automations
Click & Conversion Tracking Setup
Google Analytics 4
WordPress And Other CMS
Increase Your Organic Traffic And Keyword Rankings
First and foremost, Mint SEO’s dental consultants contain all of the knowledge and experience needed to build a strategy that will increase your organic traffic and overtake your competitor’s websites in the Google rankings.
Your Questions Answered During Face-To-Face Meetings
Get any questions you or your team might have answered straight away during face-to-face meetings. Our SEO consultants are trained to answer any questions you have regarding your website or anything digital marketing related.
Cost-Effective Access To Experienced SEO Professionals
Avoid the expense of hiring full-time employees by working with experienced consultants on an as-needed basis.
Mint SEO does not lock you into long-term contracts. We’re here to help you when you need us. Scale our services up or down as needed.
Train Your Staff On SEO Best Practises
SEO Consulting can be used to upskill your staff. Mint SEO will happily train your staff on SEO best practises so that they can optimise your website and regularly create winning content.
Understand Where You’re Going Wrong
If you’re investing time and effort into your website but not getting the desired results, it’s likely that some SEO mistakes are frequently being repeated on your site.
Mint SEO will discover these mistakes for you, fix them, and teach you how to avoid them in the future.
Dental SEO Consulting Pricing
1 Day In-Person Consulting
1 Day Video Consulting
Additional Dental SEO Services
Contact Dental SEO Consultants
How To Contact Us
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO services.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
Dental SEO Consulting FAQs
What is dental SEO?
Dental SEO (Search Engine Optimisation) is the process of improving a dental practice’s online visibility, primarily through search engines like Google. It involves optimising the practice’s website, content, and online presence to attract new patients by ranking higher for keywords like “dentist near me” or “dental services.” Effective dental SEO helps potential patients find and connect with dental practices quickly.
Does dental SEO really work?
Yes, dental SEO is effective in driving new patient leads and increasing the visibility of dental practices online. When done right, it improves rankings on search engines for relevant keywords, attracting more local patients. Many dental practices see a noticeable increase in bookings and website traffic after implementing a targeted dental SEO strategy.
Are SEO consultants worth it?
Yes, SEO consultants are worth it if you want to improve your website’s search rankings, increase organic traffic, and implement effective long-term strategies. Their expertise helps maximise your website’s potential for growth.
Why is dental SEO so difficult?
Dental SEO can be challenging because of the competitive nature of local search, especially in areas with many dental providers. Google’s local search ranking factors also frequently change, requiring constant adjustments. Additionally, effective dental SEO often demands a mix of technical skills, high-quality content, and YMYL optimisation – which are difficult for beginners to implement.
