Expert SEO Consulting For Law Firms And Solicitors
John Butterworth is a law firm SEO expert providing specialist services that generate more organic traffic for legal practices.
John has got results for several major solicitor and law firm websites in the UK and USA. He understands the nuances of legal SEO and how to navigate them in order to create an effective strategy for attracting new customers, locally and nationally.
If you’re looking for a law firm SEO agency that is committed to growing your organic traffic where it matters most, then hit the button below and let’s start the conversation.
See ServicesWhat Do Law Firm SEO Consultants Do?
Law Firm SEO consultants help law firms attract more clients by making them easier to find online. They specialise in crafting SEO strategies that align with how potential clients search for legal services, ensuring that your firm appears in front of people who are urgently seeking legal representation.
Services provided by SEO consultants include creating the digital strategy for your website, aligning your website with Google’s guidelines, writing new keyword-optimised content, eliminating technical errors from your website, and helping you to acquire new backlinks.
Consultants will answer any questions you have, empowering you with the knowledge to optimise your website by yourself. Or, do the manual work for you after agreeing on the right strategy.
Legal SEO Services We Provide
Mint SEO is your all-in-one legal SEO agency. We provide every service you need to grow your organic traffic, secure more clients and raise the profile of your law firm.
Consultancy
SEO consulting takes the guesswork out of growing your law firm. Mint SEO founder John Butterworth will answer your questions face-to-face and share his secret strategies to transform websites into real growth drivers.
From technical improvements to content strategies, John will identify the quick wins and low-hanging fruits for your brand. Every recommendation is tailored to dominate the online space for your services.
Pricing
1 Day In-Person Consulting
1 Day Video Consulting
Monthly Packages
Monthly retainers are the most straightforward and effective way to improve your law firm’s SEO performance. They allow you to enjoy the benefits of higher search rankings and increased client inquiries without the hassle of handling it yourself.
All of Mint SEO’s monthly packages include full access to our range of legal-industry tailored SEO services. We take full responsibility for your website’s strategy, building landing pages that convert, and removing any technical SEO errors.
To maximise value of your organic traffic, we provide free Conversion Rate Optimisation (CRO) to all monthly clients, ensuring your investment starts generating a return as quickly as possible.
Pricing
Our monthly SEO packages start from £1,999.
Learn More About This ServiceContent Marketing
Legal content needs to command attention, build trust, and prove your firm is the one to call. Our SEO Content Writing Service creates powerful service pages and articles that showcase your expertise and turn prospects into paying clients.
We don’t just write words: we deliver content that gets results. From breaking down complex legal topics to addressing your clients’ biggest worries, we produce content that speaks with authority. Whether it’s corporate law, personal injury, family disputes, or criminal defence, every piece is crafted to dominate attention and convert leads.
Your reputation is your foundation, and we treat it with the utmost care. Each word need to reflect your professionalism, strengthen your firm’s credibility, and position you as the authority in your field. Forget blending in, this is about standing out, being seen and becoming the firm clients turn to first.
Pricing
Pricing starts from £999.
Learn More About This ServiceKeyword Research
Effective SEO starts with pinpointing exactly what your potential clients are searching for. Our Keyword Research Service identifies the search terms that matter most to law firms, from high-intent commercial keywords like “personal injury lawyer Manchester” to informational phrases that attract individuals seeking legal advice. By uncovering these keywords, we ensure your website draws in qualified traffic ready to engage your services.
Our approach combines in-depth competitor analysis with advanced tools and bespoke strategies to discover keyword opportunities others overlook.
Pricing
Price starts from just £99.
Link Building
Our Link Building Service delivers the kind of high-quality backlinks that move the needle. Ethical, white-hat strategies are the foundation of our link building campaigns, we’re going after the backlinks that push your firm to the top of competitive search results
Mint SEO will create a digital asset for your website that is based on original research and produces original statistics. Journalists and website owners consistently seek fresh, reliable stats to enhance their stories, making your asset a go-to resource. This approach not only attracts high-authority backlinks naturally but also positions your law firm as an industry leader while driving sustained referral traffic from highly relevant sources.
Pricing
We charge a flat-fee of £2,999 per link building campaign.
Learn More About This ServiceLocal SEO
Your law firm needs to be the first name clients see when they search for legal help in your area. Local SEO is how we make that happen.
We focus on the strategies that drive real results – like optimising your Google Business Profile, creating targeted location-based content and securing consistent business citations. By combining these elements we ensure your firm stands out as the trusted choice in local searches.
Our goal is to get your firm into Google’s map pack for service vendors, where nearly half of all local clicks happen.
Pricing
Google Business Profile (GBP) Optimisation is a one-off fee of £349. On-going GBP Local SEO support is included in all monthly packages.
Learn More About This ServiceOn-Page SEO
When your website isn’t showing up for the right keywords, potential clients can’t find you or enter you into their purchasing decision. Our On-Page SEO Service takes a close look into every part of your pages (content, structure, technical setup, internal links, mobile usability, and more), then ensures they meet Google’s standards and match what people are searching for.
We figure out exactly what’s holding your website back and make the changes needed to boost rankings and attract qualified traffic. This turns your site into a reliable sales pipeline for your law firm.
If your service pages, legal guides, or client resources aren’t getting the Google traffic they deserve – we’ll fix that.
Pricing
We charge a one-off fee of £1,499 for 5x page optimisations of your choosing.
Learn More About This ServiceTechnical SEO
When your website struggles with technical issues, it risks driving clients away before they even get a chance to learn about your services. Our Technical SEO Services go beyond quick fixes, ensuring your site operates at peak performance while exceeding Google’s expectations. From optimising mobile functionality to resolving hidden errors that hurt rankings, we make sure every element works seamlessly.
We take a tailored approach, addressing the unique needs of legal websites. This means enhancing page speed, securing client communication forms, and implementing advanced schema markup to give search engines a clearer understanding of your expertise.
Pricing
Our Technical SEO services is a one-off fee with prices starting from £499 depending on your current website health.
Learn More About This ServiceVideo And YouTube SEO
If your law firm isn’t leveraging video, you’re missing a key opportunity to engage potential clients. Video is the fastest way to explain legal services, build trust, and make an impression; YouTube SEO ensures your content is seen by the right audience at the right time.
We optimise your video content to reach individuals actively seeking legal answers, transforming viewers into clients and growing your firm’s reputation.
Whether it’s developing scripts that resonate, ensuring videos are optimised for visibility, or planning a tailored content calendar, we’ll help your channel create video content that generates views on YouTube
Learn More About This ServiceSEO Audit
Our SEO audits uncover what’s holding your law firm back from ranking for the legal keywords that matter most. We dig into technical issues affecting visibility, review your content, and assess your keyword strategy to provide a clear picture of where improvements are needed.
Alongside the analysis, we give you straightforward recommendations to fix every issue. With our detailed guidance, you’ll have the tools to improve your site’s performance and start achieving better rankings without needing additional support.
Pricing
Our SEO audit is available for a one-time fee of £499.
Learn More About This ServiceTab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Our SEO Strategies To Generate More Clients For Lawyers
Targeting Legal-Service Keywords
Legal-service keywords are the most direct route to generating new clients through SEO.
Any person Googling a legal-service keyword is highly likely to convert into a customer. This person has done their research, decided which legal service they need, and are now looking for a service provider to work with.
Example legal-service keywords would be:
- family law solicitors
- immigration solicitors
- conveyancing solicitors
Our goal is to get your website on Google’s first page for every applicable legal-service keyword, so that searchers can discover your brand and enter it into their purchasing decision.
The law firm SEO consultants at Mint SEO will create new landing pages for every legal service that you provide. We will optimise these pages for targeted legal-service keywords, ensuring that each of your website’s service pages work hard to generate new clients for your business, each month.
We can target legal-service keywords on a local or national scale. Mint SEO will work with you to create the right strategy for your firm.
Local SEO And Google’s Map-Pack
Making a search for local businesses trigger’s Google’s map-pack in search results. The map-pack contains an overview of the local area and three vendors within that area that provide the service or product being searched for.
The map-pack has a whopping 44% click-through-rate, meaning that when this appears in Google searches users are likely to engage with it. Getting into the map pack can be transformational for law firms of any size.
Keywords that trigger the map-pack typically include a location or the phrase “near me” – examples would include:
- Solicitors in manchester
- law firms manchester
- Manchester lawyers
- Legal help near me
Appearing in the map-pack is done by optimising your Google Business profile for relevant local keywords, generating customer reviews is also a crucial task.
Mint SEO makes Google Business optimisation a priority at the start of all Local SEO campaigns. Our aim is to get your business appearing in the map pack as quickly as possible.
Building Your Lead Nurturing Funnel
SEO powered lead-nurturing-funnels are a series of interlinked content articles designed to progressively educate customers on your products. Each article is search engine optimised for a target keyword, allowing each stage of the funnel to attract new leads from Google. The final destination is your service landing page where the conversion will take place.
By using a lead nurturing funnel you can remove any barriers to purchase and convince customers that your law firm is the right choice for them.
Here is an example funnel for solicitor websites promoting family law services:
- Understanding Family Legal Rights and Responsibilities: This article sits at the top of the funnel, designed to attract cold leads by providing general information on family law. It appeals to individuals who may be unaware of specific legal services but want to understand their rights and obligations in family-related situations.
- 5 Common Family Law Issues and How to Address Them: This article aims to engage readers further by addressing typical family law concerns, such as custody arrangements, financial disputes, or co-parenting challenges, guiding them towards considering legal assistance.
- Understanding the Role of a Family Lawyer: This piece continues the educational journey by introducing readers to how a family lawyer can assist with matters like divorce, child custody, or adoption.
- Mediation vs. Litigation: Choosing the Right Path for Your Family Dispute: At this stage, the user is considering professional legal help but hasn’t decided on the best approach. This article helps them weigh their options, nudging them closer to making an informed decision.
- Family Law Services Landing Page: The final destination is a conversion-optimised landing page designed to showcase your firm’s expertise and compel the visitor to contact you immediately.
Our law firm SEO consultants will work with you to implement a powerful lead nurturing funnel that consistently generates new clients for your practice.
Every article we create in the sequence will establish your thought leadership and have clear calls-to-action to contact your firm. We will also work with you to create lead nurturing funnels for every service you provide.
Legal SEO Challenges We Will Help You Overcome
Legal SEO has unique challenges that Mint SEO will help you navigate. Below are SEO points that solicitors need to understand before they can generate organic traffic to their website.
Experience, Expertise, Authority, Trust (E-E-A-T)
To pass Google’s E-E-A-T checks your website must highlight: the legal expertise of your solicitors, legal memberships, accreditations, awards, case studies, and other social proof.
Compliance Sensitivity In Legal Content
SEO strategies must carefully balance keyword use with compliance, as even minor missteps can lead to penalties, impacting both rankings and client trust.
Balancing Readability with Legal Precision
Striking this balance requires careful planning, ensuring any writing is informative and easy to understand while still meeting necessary legal standards and search engine criteria.
Who Are Mint SEO? And Why Choose Us?
John is an experienced Law Firm SEO consultant. He has consulted for major law firms in the UK and USA, guiding each one to achieve a surge in organic traffic from search engines.
John Butterworth personally represents Mint SEO during all consulting services. If you choose to work with us, you will be working directly with John to grow your website, brand, and sales.
The best SEO Consultants for lawyers understand that SEO is primarily a lead generation tool to grow your sales pipeline. Generating new clients for your business is always our main focus.
Testimonials
10/10.”
Legal Marketing Topics We Can Support You With
Mint SEO is here to support you on law firm marketing best practices so that you can achieve the very best ROI from your efforts. Below are some topics that we can cover during any consultation:
Content Writing For SEO
Link Building Strategies
Technical SEO Fixes
Page Speed Optimisation
Search Engine Algorithms
Conversion Rate Optimisation
PPC Ad Campaigns
Landing Page Design
Email Automations
Click & Conversion Tracking Setup
Google Analytics 4
WordPress And Other CMS
Increase Your Organic Traffic And Keyword Rankings
First and foremost, Mint SEO’s law firm SEO consultants contain all of the knowledge and experience needed to build a strategy that will increase your organic traffic and overtake your competitor’s websites in the Google rankings.
Your Questions Answered During Face-To-Face Meetings
Get any questions you or your team might have answered straight away during face-to-face meetings. Our SEO consultants are trained to answer any questions you have regarding your website or anything digital marketing related.
Cost-Effective Access To Experienced SEO Professionals
Avoid the expense of hiring full-time employees by working with experienced consultants on an as-needed basis.
Mint SEO does not lock you into long-term contracts. We’re here to help you when you need us. Scale our services up or down as needed.
Train Your Staff On SEO Best Practises
SEO Consulting can be used to upskill your staff. Mint SEO will happily train your staff on SEO best practises so that they can optimise your website and regularly create winning content.
Understand Where You’re Going Wrong
If you’re investing time and effort into your website but not getting the desired results, it’s likely that some SEO mistakes are frequently being repeated on your site.
Mint SEO will discover these mistakes for you, fix them, and teach you how to avoid them in the future.
Types Of Law Firms We Work With
Criminal Law
Personal Injury Law
Family Law
Corporate Law
Employment Law
Immigration Law
Real Estate Law
Contact Us
How To Contact Us
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO services.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
FAQs
Why is local SEO important for law firms?
Local SEO is crucial for law firms because potential clients often search for legal services nearby. By optimising for local keywords and Google Business, law firms can appear in local search results, making it easier for people to find and contact them. Local SEO also builds trust within the community and helps drive more qualified leads.
How much does a law firm SEO cost?
The cost of SEO for a law firm varies depending on the services required. Mint SEO’s consulting fees start from just £399 with our monthly retainer fees starting at £1,999.
How does content marketing help law firms with SEO?
Content marketing is essential for law firm SEO as it establishes the firm as an authority in specific legal areas. By creating informative blog posts, guides, and FAQs, a law firm can attract more visitors to its site, improve keyword rankings, and increase trust with potential clients.
How can law firms measure the success of SEO?
Law firms can measure SEO success by tracking key metrics such as website traffic, keyword rankings, conversion rates, and leads generated. Using tools like Google Analytics and Google Search Console, they can monitor their performance and adjust strategies to improve results over time.
Is SEO for law firms different from other industries?
Yes, SEO for law firms requires a unique approach due to legal restrictions, competition, and the sensitive nature of the services. A law firm SEO consultant understands these factors and uses compliant, ethical SEO strategies to improve visibility and attract qualified leads.
What is an SEO lawyer?
An SEO lawyer is not an actual lawyer but rather an SEO consultant or agency that specialises in helping law firms improve their visibility on search engines. They understand the legal industry and implement strategies tailored to the unique needs of law practices, helping attract more clients online.
What are the benefits of SEO for law firms?
SEO for law firms can increase online visibility, drive more traffic to the website, improve lead generation, and enhance credibility. SEO helps your firm appear for relevant searches, such as “divorce lawyer near me” or “personal injury attorney,” bringing in more clients who are actively looking for legal services.
What are common SEO mistakes law firms make?
Common SEO mistakes include not targeting local keywords, failing to optimise for mobile, neglecting their Google Business profile, and producing low-quality content. These mistakes can lead to missed opportunities to rank well in search results and attract new clients.
