Law Firm SEO Consulting
John Butterworth is a law firm SEO consultant providing services that grow the online visibility of legal practices.
John has got results for several major law firm websites in the UK and USA. He understands the nuances of legal SEO and how to navigate them in order to create an effective strategy for attracting new clients, locally and nationally.
If you’re looking for a law firm SEO consultant that is focused on growing your business in a competitive niche, then hit the button below and let’s start the conversation.
See PricingWhat Do Law Firm SEO Consultants Do?
Law Firm SEO consultants help law firms attract more clients by making them easier to find online. They specialise in crafting SEO strategies that align with how potential clients search for legal services, ensuring that your firm appears in front of people who are urgently seeking legal representation.
By enhancing your online visibility, law firm SEO consultants help you connect with clients actively seeking legal guidance, giving your firm a powerful competitive edge.
Practically speaking, SEO consultants will create the digital strategy for your website, align your website with Google’s guidelines, write new keyword-optimised content, eliminate technical errors from your website, and help you to acquire new backlinks.
How SEO Acquires New Clients For Law Firms
Legal-Service Keywords
Legal-service keywords are the most direct route to generating new clients through SEO.
Any person Googling a legal-service keyword is highly likely to convert into a customer. This person has done their research, decided which legal service they need, and are now looking for a service provider to work with.
Example legal-service keywords would be:
- family law solicitors
- immigration solicitors
- conveyancing solicitors
Our goal is to get your website on Google’s first page for every applicable legal-service keyword, so that searchers can discover your brand and enter it into their purchasing decision.
The law firm SEO consultants at Mint SEO will create new landing pages for every legal service that you provide. We will optimise these pages for targeted legal-service keywords, ensuring that each of your website’s service pages work hard to generate new clients for your business, each month.
We can target legal-service keywords on a local or national scale. Mint SEO will work with you to create the right strategy for your firm.
Local SEO And Google’s Map-Pack
Making a search for local businesses trigger’s Google’s map-pack in search results. The map-pack contains an overview of the local area and three vendors within that area that provide the service or product being searched for.
The map-pack has a whopping 44% click-through-rate, meaning that when this appears in Google searches users are likely to engage with it. Getting into the map pack can be transformational for law firms of any size.
Keywords that trigger the map-pack typically include a location or the phrase “near me” – examples would include:
- Solicitors in manchester
- law firms manchester
- Manchester lawyers
- Legal help near me
Appearing in the map-pack is done by optimising your Google Business profile for relevant local keywords, generating customer reviews is also a crucial task.
Mint SEO makes Google Business optimisation a priority at the start of all Local SEO campaigns. Our aim is to get your business appearing in the map pack as quickly as possible.
Lead Nurturing Funnel
SEO powered lead-nurturing-funnels are a series of interlinked content articles designed to progressively educate customers on your products. Each article is search engine optimised for a target keyword, allowing each stage of the funnel to attract new leads from Google. The final destination is your service landing page where the conversion will take place.
By using a lead nurturing funnel you can remove any barriers to purchase and convince customers that your law firm is the right choice for them.
Here is an example funnel for solicitor websites promoting family law services:
- Understanding Family Legal Rights and Responsibilities: This article sits at the top of the funnel, designed to attract cold leads by providing general information on family law. It appeals to individuals who may be unaware of specific legal services but want to understand their rights and obligations in family-related situations.
- 5 Common Family Law Issues and How to Address Them: This article aims to engage readers further by addressing typical family law concerns, such as custody arrangements, financial disputes, or co-parenting challenges, guiding them towards considering legal assistance.
- Understanding the Role of a Family Lawyer: This piece continues the educational journey by introducing readers to how a family lawyer can assist with matters like divorce, child custody, or adoption.
- Mediation vs. Litigation: Choosing the Right Path for Your Family Dispute: At this stage, the user is considering professional legal help but hasn’t decided on the best approach. This article helps them weigh their options, nudging them closer to making an informed decision.
- Family Law Services Landing Page: The final destination is a conversion-optimised landing page designed to showcase your firm’s expertise and compel the visitor to contact you immediately.
Our law firm SEO consultants will work with you to implement a powerful lead nurturing funnel that consistently generates new clients for your practice.
Every article we create in the sequence will establish your thought leadership and have clear calls-to-action to contact your firm. We will also work with you to create lead nurturing funnels for every service you provide.
Quirks Of Law Firm SEO
Legal SEO has unique challenges that a consultant can help you navigate. Below are SEO points that solicitors need to understand before they can generate organic traffic to their websites.
Experience, Expertise, Authority, Trust (E-E-A-T)
To pass Google’s E-E-A-T checks your website must highlight: the legal expertise of your solicitors, legal memberships, accreditations, awards, case studies, and other social proof.
The goal is to inspire consumer confidence by providing information that highlights your firm’s excellence and achievements.
Compliance Sensitivity In Legal Content
Legal content must avoid exaggerated claims, misleading language, and any unverified guarantees, which limits flexibility in crafting persuasive copy.
SEO strategies must carefully balance keyword use with compliance, as even minor missteps can lead to penalties, impacting both rankings and client trust.
Balancing Readability with Legal Precision
Legal content must be detailed and precise to avoid misunderstandings or potential liability, yet overly technical language can alienate readers and reduce engagement.
Striking this balance requires careful content planning, ensuring it’s informative and easy to understand while still meeting necessary legal standards and search engine criteria.
Why You Should Choose Us As Your Law Firm SEO Consultants
John is an experienced Law Firm SEO consultant. He has consulted for major law firms in the UK and USA, guiding each one to achieve a surge in organic traffic from search engines.
John Butterworth personally represents Mint SEO during all consulting services. If you choose to work with us, you will be working directly with John to grow your website, brand, and sales.
As an expert SEO consultant for lawyers, John is deeply knowledgeable around E-E-A-T, YMYL, and how to create legal content that ranks in Google. John is also familiar with legal marketing restrictions in the UK and USA, ensuring that any content he creates for you will be compliant with local regulations.
The best SEO Consultants for lawyers understand that SEO is primarily a lead generation tool to grow your sales pipeline. Generating new clients for your law firm will always be the core focus of our SEO consulting. We’re only interested in generating the right traffic to your website, and ensuring that traffic then converts into paying customers.
Law Firm Marketing Consulting Topics We Specialise In
Mint SEO is here to support you on SEO and digital marketing best practices so that you can achieve the very best ROI from your efforts. Below are some topics that we can cover during any consultation:
Content Writing For SEO
Link Building Strategies
Technical SEO Fixes
Page Speed Optimisation
Search Engine Algorithms
Conversion Rate Optimisation
PPC Ad Campaigns
Landing Page Design
Email Automations
Click & Conversion Tracking Setup
Google Analytics 4
WordPress And Other CMS
Increase Your Organic Traffic And Keyword Rankings
First and foremost, Mint SEO’s law firm SEO consultants contain all of the knowledge and experience needed to build a strategy that will increase your organic traffic and overtake your competitor’s websites in the Google rankings.
Your Questions Answered During Face-To-Face Meetings
Get any questions you or your team might have answered straight away during face-to-face meetings. Our SEO consultants are trained to answer any questions you have regarding your website or anything digital marketing related.
Cost-Effective Access To Experienced SEO Professionals
Avoid the expense of hiring full-time employees by working with experienced consultants on an as-needed basis.
Mint SEO does not lock you into long-term contracts. We’re here to help you when you need us. Scale our services up or down as needed.
Train Your Staff On SEO Best Practises
SEO Consulting can be used to upskill your staff. Mint SEO will happily train your staff on SEO best practises so that they can optimise your website and regularly create winning content.
Understand Where You’re Going Wrong
If you’re investing time and effort into your website but not getting the desired results, it’s likely that some SEO mistakes are frequently being repeated on your site.
Mint SEO will discover these mistakes for you, fix them, and teach you how to avoid them in the future.
Law Firm SEO Consulting Pricing
1 Day In-Person Consulting
1 Day Video Consulting
Additional Law Firm SEO Services
Contact Legal SEO Consultants
How To Contact Us
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO services.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
Law Firm SEO Consulting FAQs
Why is local SEO important for law firms?
Local SEO is crucial for law firms because potential clients often search for legal services nearby. By optimising for local keywords and Google Business, law firms can appear in local search results, making it easier for people to find and contact them. Local SEO also builds trust within the community and helps drive more qualified leads.
How much does a law firm SEO cost?
The cost of SEO for a law firm varies depending on the services required. Mint SEO’s consulting fees start from just £399 with our monthly retainer fees starting at £1,999.
How does content marketing help law firms with SEO?
Content marketing is essential for law firm SEO as it establishes the firm as an authority in specific legal areas. By creating informative blog posts, guides, and FAQs, a law firm can attract more visitors to its site, improve keyword rankings, and increase trust with potential clients.
How can law firms measure the success of SEO?
Law firms can measure SEO success by tracking key metrics such as website traffic, keyword rankings, conversion rates, and leads generated. Using tools like Google Analytics and Google Search Console, they can monitor their performance and adjust strategies to improve results over time.
Is SEO for law firms different from other industries?
Yes, SEO for law firms requires a unique approach due to legal restrictions, competition, and the sensitive nature of the services. A law firm SEO consultant understands these factors and uses compliant, ethical SEO strategies to improve visibility and attract qualified leads.
What is an SEO lawyer?
An SEO lawyer is not an actual lawyer but rather an SEO consultant or agency that specialises in helping law firms improve their visibility on search engines. They understand the legal industry and implement strategies tailored to the unique needs of law practices, helping attract more clients online.
What are the benefits of SEO for law firms?
SEO for law firms can increase online visibility, drive more traffic to the website, improve lead generation, and enhance credibility. SEO helps your firm appear for relevant searches, such as “divorce lawyer near me” or “personal injury attorney,” bringing in more clients who are actively looking for legal services.
What are common SEO mistakes law firms make?
Common SEO mistakes include not targeting local keywords, failing to optimise for mobile, neglecting their Google Business profile, and producing low-quality content. These mistakes can lead to missed opportunities to rank well in search results and attract new clients.
