SEO Services For Football Clubs
Your football club deserves to dominate online as much as it does on the field. With fans, sponsors and ticket buyers turning to search engines, having a powerful digital presence is pivotal to your club’s growth.
We provide expert SEO services for football clubs that boosts merchandise sales, amplifies your online presence and brings more fans onto your website.
As a specialist football SEO agency, our team is full of passionate football fans with a history of proven SEO success.
If you’re serious about driving the online engagement needed to grow your fanbase, sell more tickets and attract sponsorships – hit the button below to get started.
See ServicesThe Benefits Of SEO For Football Clubs
Sell More Merchandise Through Your Online Store
Football fans love showing their support through branded merchandise but if your store is hard to find, you’re losing sales. By optimising your online shop for search engines, we make it easy for fans to discover and buy your products. From replica kits to matchday tickets, SEO converts casual browsers into paying customers.
Attract More Sponsorship Opportunities
Sponsors want to align with clubs that have a thriving digital presence and a wide reach. By boosting your club’s online profile, we help you become more appealing to potential partners. A well-optimised website means more eyes on your club, making you a much more attractive prospect to potential sponsors.
Elevate Your Players Profile And Support Their Personal Brands
Your players are the heart of your club and their personal brands are powerful assets. We help your players shine online by optimising their profiles, making them more discoverable to fans, media and potential collaborators. Whenever anybody searches for information on your club’s players, we ensure that they land on your website.
Bring Fans Closer by Making Your Club Easier to Find Online
Fans are always searching for updates, tickets and ways to connect with their favourite club. If your site isn’t easy to find, you risk losing their engagement. We ensure your club is front and center when fans search for team news, events or player updates. SEO ensures your website is the go-to destination and prevents news sites from gaining your traffic.
Football SEO Services We Provide
Mint SEO is your all-in-one Football SEO agency. We provide every service you need to grow your organic traffic.
Monthly Packages
Skyrocketing a football club’s online presence takes more than one-off efforts. Our monthly SEO packages are designed to deliver consistent growth by focusing on what matters most: bringing fans closer to your club, driving revenue through ticket sales and merchandise, plus increasing sponsorship opportunities.
Every package is custom-made to your club’s unique needs, with strategies that ensure long-term success both locally and globally. We handle every detail of your SEO campaign. This allows your team to focus on delivering unforgettable moments on the pitch while we take away the pressure of optimising your website.
To amplify results even further, all monthly clients receive free Conversion Rate Optimisation (CRO). We do this so that you can see an immediate return from your SEO investment with us.
Pricing
Our monthly SEO packages start from £1,999.
Learn More About This ServiceConsultancy
Building a stronger connection with fans and sponsors starts with a clear and focused SEO strategy. Our consultancy service dives deep into your football club’s unique challenges, providing tailored solutions to grow your digital presence.
These sessions are designed to equip you with the knowledge and tools needed to take control of your club’s online growth. You’ll gain expert advice, practical recommendations, and a clear understanding of how to capitalise on opportunities.
Pricing
Pricing starts from £299.
Learn More About This ServiceContent Marketing
We create keyword-optimised articles, blogs and landing pages that will improve your search engine rankings and increase visibility for your club online.
This service includes researching target keywords, then writing compelling and relevant content that is aligned with SEO best practices. Whether it’s match previews, player biographies or club history throwbacks – each piece is written to resonate with your audience while boosting your search performance.
We will include a full content plan for your football club, so you can easily manage our progress and understand the keywords being targeted.
Pricing
Pricing starts from £999.
Learn More About This ServiceKeyword Research
Understanding the terms your audience searches for is the first step in crafting a focused SEO strategy. We will uncover high-value keywords which your website can realistically rank for.
Each phase of the research is data-driven, incorporating tools to assess keyword search volume, competitiveness, and relevance. By analysing search intent, we categorise terms that serve different purposes, from local searches for tickets to broader phrases about club merchandise.
The insights gained from this research create a solid foundation for your SEO efforts, guiding content creation and optimisation to improve visibility in search results.
Pricing
Price starts from just £99.
Link Building
Earning high-quality backlinks is essential for improving your football club’s online authority and search engine rankings. This service focuses on securing links from reputable sources that enhance your site’s credibility and visibility in competitive search results.
The process involves creating valuable content assets tailored to your club, such as exclusive interviews with players, match analyses or historical archives. These resources are designed to attract natural backlinks from sports journalists, fan blogs and industry websites who reference your club as a trusted source.
By combining outreach and content creation, we land you the backlinks which will move the needle.
Pricing
We charge a flat-fee of £2,999 per link building campaign.
Learn More About This ServiceOn-Page SEO
On-page SEO is the process of optimising individual pages to improve the ranking of specific keywords.
Each page on your site is evaluated for technical and content-related factors, such as internal linking, URL structure and image optimisation. By adjusting these components, search engines can better understand the page’s purpose and rank it appropriately for the keywords you want to drive traffic from.
Pricing
We charge a one-off fee of £1,499 for 5x page optimisations of your choosing.
Learn More About This ServiceSEO Strategy
We will create a full, detailed SEO strategy to achieve your club’s website goals. This service begins with a comprehensive analysis of your website, identifying: technical issues, content gaps and opportunities for improvement.
Every component of the plan is tailored to your club’s unique requirements, providing clear, actionable steps to improve your SEO performance.
Pricing
Custom SEO strategies are available for a one-time fee of £499.
Learn More About This ServiceTechnical SEO
Improving your football club’s website performance begins with addressing the underlying technical issues that are blocking your search potential. This service begins by auditing your site’s infrastructure to identify problems, then fixes those problems.
Key areas include ensuring your site is crawlable by search engines, optimising Core Web Vitals, and fixing broken links or duplicate content. Each adjustment is designed to align your website with modern search algorithms and guidelines.
Pricing
Our Technical SEO services is a one-off fee with prices starting from £499 depending on your current website health.
Learn More About This ServiceVideo SEO
Optimising video content for football clubs focuses on increasing visibility and engagement by ensuring your videos generate more views on platforms like YouTube.
We analyse video content to ensure it meets search intent, whether it’s match highlights, player interviews, or behind-the-scenes footage. Strategies include creating optimised thumbnails, adding transcripts and structuring playlists to improve discoverability and watch time.
Learn More About This ServiceSEO Audit
Evaluating your football club’s website is essential to identify the factors impacting its search performance. An SEO audit examines every aspect of your site, from technical issues like crawl errors and slow load times to content gaps that limit visibility.
This service provides a detailed analysis of your current rankings, keyword targeting and site structure to uncover the barriers preventing your club from achieving its online goals.
The audit includes clear, step-by-step recommendations, ensuring you have a focused plan to resolve issues and enhance your website’s performance in search results.
Pricing
Our SEO audit is available for a one-time fee of £499.
Learn More About This ServiceTab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Tab 2 content.
Challenges With Football SEO We Will Help You Overcome
Maintaining Your Traffic During The Off-Season
The off-season can often lead to a drop in website traffic as matches stop and fan engagement slows down. We address this by creating evergreen content that keeps your club relevant all year round, from historical moments and player profiles to upcoming season previews. By diversifying content and leveraging SEO strategies, we ensure your club remains visible and engaging, even during quieter periods.
Appealing To Both Local Fans And Global Supporters
Balancing the needs of local and international fans is key to growing your audience. We implement local SEO strategies to help nearby supporters find tickets and event details, while also optimising for global searches to attract international followers. By tailoring keywords and content to these distinct audiences, we make your club accessible to fans everywhere.
Common Technical SEO Issues On Football Websites
Football websites often face challenges like slow loading times, mobile usability issues and broken links. All of which harm user experience and cap your search rankings. We resolve these issues by auditing your site and fixing any flagged errors to improve your user experience and align with search engine guidelines.
Who Are Mint SEO? And Why Choose Us?
John’s lifelong love for football gives him a deep appreciation of what motivates supporters and what clubs need to succeed. Having led high-performing SEO teams and led award-winning SEO campaigns, John creates strategies that go beyond standard practices, speaking directly to fans, sponsors and stakeholders.
Every campaign at Mint SEO is crafted with precision, focusing on areas such as ticket sales, merchandise sales and sponsorship opportunities. John’s passion for the game, combined with his technical expertise, guarantees solutions that elevate your club’s and players brand while staying true to both identities.
Whether building connections with local supporters or expanding your club’s global reach, Mint SEO combines football knowledge with advanced SEO techniques to deliver results that matter.
Testimonials
10/10.”
At Mint SEO, we don’t just bring visitors to your site – we ensure they take action! We provide complimentary Conversion-Rate-Optimisation (CRO) to all our monthly clients.
CRO is the process of improving your website to increase the percentage of visitors who take a desired action, such as making a store purchase or newsletter sign up.
We accomplish this by analysing user behaviour, testing design elements, leveraging social proof and fine-tuning your sales copy. A small uptick in your conversion rate can lead to a significant increase in enquiries and sales.
Our goal is to make our services profitable for you as quickly as possible.
What Makes Mint SEO Different From Other SEO Agencies?
Key Features Of Our Service:
Our Approach To SEO:
Contact Us
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO services.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
FAQs
What is football SEO and why does my club need it?
Football SEO focuses on optimising your club’s online presence to increase visibility in search engines. It helps fans find match tickets, merchandise and updates while attracting sponsors by showcasing your club’s reach and credibility.
Can SEO help us grow our fanbase internationally?
Yes. SEO strategies can target global keywords and create content that appeals to international fans, helping your club expand its reach and engage supporters from all over the world.
How do I get started with Mint SEO?
It’s simple. Get in touch with us via our contact form, and we’ll arrange an initial consultation to understand your goals, challenges and plan our next steps.
How does SEO help increase ticket sales?
By targeting keywords related to your matches and events, SEO ensures your club appears at the top of search results when fans look for tickets. This improves website traffic and makes it easier for supporters to secure their seats.
Do you work with football clubs of all sizes?
Yes. Whether you’re a local club or a globally recognised name, our SEO strategies are tailored to suit your specific goals and challenges.
How can SEO help attract sponsors?
SEO increases your website’s visibility, traffic and authority, showcasing your club’s value to potential sponsors. By demonstrating your digital reach, you make your club more appealing for sponsorship opportunities.
