Expert SEO Services And Consulting For SaaS Businesses
We are a specialist SEO agency for SaaS companies. Our SaaS marketing experts have a long track-record of generating trial signups, mobile app downloads and subscription purchases for ambitious software businesses looking to scale.
Our SEO services are completely custom-made for SaaS (software as a service) providers. We’ve used our years of experience to build powerful in-house frameworks and strategies to skyrocket the organic traffic of SaaS websites. These strategy frameworks are exclusive to Mint SEO and can’t be found anywhere else.
We partner and get results for both B2B and B2C SaaS brands. We offer a full-range of SEO services including technical SEO fixes, SaaS content marketing, keyword research and more.
If you’re looking to work with SaaS SEO experts committed to growing your business, then hit the button below to get started.
See ServicesHow SEO Drives Growth For SaaS Businesses
Boost Your Annual Recurring Revenue
SEO drives growth by attracting new customers who are actively searching for software like yours. This inbound approach means potential buyers come to you already interested, skipping the need for hard selling. They land on your website, learn about your product’s features and sell themselves before ever speaking to your team. SEO doesn’t just deliver traffic, it delivers paying customers that consistently boosts Annual Recurring Revenue (ARR).
Increase Your Organic Traffic And Online Visibility
Dominating search results doesn’t just bring more traffic, it empowers you to own your space – making your brand impossible to ignore. Every time your name shows up in front of potential customers, you’re building trust and planting yourself as the authority they need. More exposure means more recognition, more trust and more business. Even if those people don’t click through to your site right away.
Slash Customer Acquisition Costs By Not Relying On Paid Ads
Most SaaS companies lean on paid ads to fuel growth early on but this creates a costly cycle where new user acquisition dries up as soon as the spending stops. SEO flips the script by building long-term, self-sustaining traffic that doesn’t rely on endless budgets. SEO provides relevant compounding traffic that continues to grow, even when budgets are paused. This means lower customer acquisition costs (CAC) and a more diverse lead generation funnel.
Reduce Churn Rate And Retain Subscribers For Longer
Retaining subscribers relies on your ability to keep your audience engaged and informed. SEO allows you to create valuable content that supports your customers at every stage of their journey. Whether it’s content for onboarding, customer support issues or new feature promotions – SEO makes this content easy to find for your customers. This prevents them from being frustrated, which in turn keeps them paying for longer.
SaaS SEO Services We Provide
Mint SEO is your all-in-one SaaS SEO agency. We provide every service you need to grow your organic traffic, secure new users and boost your brand reputation.
Monthly Packages
SaaS companies benefit most from ongoing SEO retainers that target sustainable growth and maximise conversions. Each monthly package includes a comprehensive suite of SEO services designed to scale software businesses. From optimising trial signup funnels to improving your website’s technical setup, we manage every aspect of your SEO so that you can concentrate on other things.
Our consistent efforts ensure your platform ranks for its target keywords, attracts decision-makers and drives signups or demos (or any other monetisation model). Every detail is optimised for results, freeing you to focus on product development while we deliver consistent leads.
To maximise the value of your investment, all monthly clients receive free Conversion Rate Optimisation (CRO), helping to transform traffic into paying subscribers from the moment you start working with us.
Pricing
Our monthly SEO packages start from £1,999.
Learn More About This ServiceConsultancy
Scaling a SaaS business becomes clearer with expert SEO consulting designed to deliver actionable results. John Butterworth, the founder of Mint SEO, provides personalised strategies and answers directly related to your software.
Every session focuses on identifying untapped opportunities that align with your business goals. Instead of guesswork, you’ll leave with a clear roadmap to connect with decision-makers actively searching for solutions like yours.
Pricing
Pricing starts from £299.
Learn More About This ServiceContent Marketing
SaaS content marketing needs to engage users and drive measurable action. Our strategies focus on delivering content that attracts leads, builds trust and converts visitors into loyal customers.
We create materials that answer the questions your audience is asking, solving their challenges and positioning your software as the perfect solution. By focusing on high-value resources like detailed guides, engaging tutorials, competitor comparisons and new product feature promotion articles – we ensure your content works tirelessly to generate results.
Content is your SaaS company’s silent salesperson. Our approach ensures every piece is aligned with your growth objectives, turning traffic into tangible outcomes.
Pricing
Pricing starts from £999.
Learn More About This ServiceKeyword Research
Understanding the language your audience uses is the foundation of SaaS organic traffic growth. Our keyword research dives deep into the phrases your potential customers use, identifying terms that bring in new subscribers.
Instead of chasing generic searches, we analyse how your competitors succeed and where they fall short, identifying unique opportunities to elevate your business. By using innovative techniques and data-driven insights, we find keywords that will guide your SEO strategy.
Pricing
Price starts from just £99.
Link Building
Building authority for your SaaS platform starts with earning high-quality backlinks from trusted sources. Our Link Building Service focuses on securing backlinks that elevate your domain authority and improve rankings for competitive keywords.
Our approach focuses on developing evergreen resources like original statistics, in-depth guides and expert interviews to attract natural links. These assets capture the attention of journalists, content creators and industry influencers, who will naturally link to the sources they are citing.
Pricing
We charge a flat-fee of £2,999 per link building campaign.
Learn More About This ServiceOn-Page SEO
SaaS websites that fail to rank for key terms miss out on critical opportunities to attract potential customers. Our On-Page SEO Service ensures that every element of your landing pages is optimised to align with search engine algorithms and user intent.
On-page SEO is the process of optimising specific landing pages to rank for specific keywords. We pinpoint the factors holding your pages back and implement targeted improvements that drive measurable growth.
Pricing
We charge a one-off fee of £1,499 for 5x page optimisations of your choosing.
Learn More About This ServiceSEO Strategy
Competing in SaaS industry niches requires a tailored plan built to address the unique challenges of your platform. Our SEO Strategy Service focuses on creating a roadmap that aligns perfectly with your goals, driving results that matter.
By analysing your competitors, uncovering opportunities, and assessing your current performance, we craft a plan designed to achieve measurable growth.
Every strategy is customised and extremely detailed on all aspects of SEO, ensuring no wasted effort on generic approaches that fail to deliver.
Pricing
Custom SEO strategies are available for a one-time fee of £499.
Learn More About This ServiceTechnical SEO
A high-performing SaaS website starts with resolving the unseen issues that can block growth. Our Technical SEO Service digs deep into your site’s infrastructure to uncover and fix problems that impact both user experience and search visibility. We go beyond the basics, ensuring your platform is optimised for modern search algorithms and real-world users.
From enhancing mobile usability to fixing indexing errors, every adjustment is made with precision to improve performance where it matters most.
Pricing
Our Technical SEO services is a one-off fee with prices starting from £499 depending on your current website health.
Learn More About This ServiceVideo SEO
Video content has become essential for SaaS companies aiming to capture attention and convert leads efficiently. Our Video SEO services position your content to rank prominently, ensuring it reaches users actively searching for solutions your software provides.
We create targeted plans to ensure your videos clearly communicate value, simplifying complex concepts and showcasing benefits that resonate with your audience. From metadata optimisation to audience targeting, our strategies generate more views on Google Videos and YouTube alike.
Learn More About This ServiceSEO Audit
An SEO audit is the first step to unlocking your SaaS platform’s true potential. Our comprehensive audits dive deep into every factor affecting your search performance, from technical bottlenecks to content strategies that miss the mark. By identifying what’s preventing your site from ranking for competitive keywords, we provide the insights needed to drive meaningful improvements.
Each audit comes with clear, actionable recommendations tailored to your software website. Whether it’s optimising page speed, refining your keyword targeting, or addressing crawl errors, we give you the roadmap to improve performance and attract your target audience.
Pricing
Our SEO audit is available for a one-time fee of £499.
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How We Bring SaaS and SEO Expertise Together to Serve Software Companies
Custom SEO Strategies For All Monetisation Models
Building Your Content Lead Nurturing Funnel
Optimising Your Checkout Process To Increase AoV
Challenges With SaaS SEO We Will Help You Overcome
Organising Backlinks From Your Affiliate Marketing Programmes
Managing backlinks from affiliate partnerships can quickly spiral into chaos without proper organisation. We structure your programme to ensure every backlink aligns with your SEO goals, boosting your domain authority while avoiding any potential Google penalties.
Attracting More Attendees To Your Webinars
Driving attendance for your webinars starts by reaching the right audience at the right time. Our SEO strategies focus on getting your event registration in front of decision-makers. And highlighting the value they’ll get from attending.
Aligning Your Website With Search Engine Guidelines
Staying in line with search engine requirements ensures your site avoids penalties and performs at its peak. We analyse every detail, from page speed to structured data, making sure your website ticks all the right boxes. Our expertise ensures your SaaS platform remains compliant while outranking competitors.
Who Are Mint SEO? And Why Choose Us?
John’s background includes leading SEO departments at three top-tier marketing agencies, where he worked with SaaS businesses of all sizes, from startups to enterprise-level platforms. He has also held two in-house roles at market-leading SaaS companies, where he experienced first-hand the inner workings of software companies and how they operate.
When you partner with Mint SEO, you’ll benefit from John’s hands-on approach and experience with award-winning SEO campaigns. John oversees every project to ensure strategies are tailored to your product, audience and business goals.
Whether you’re looking to reduce CAC, increase MRR, or scale globally, Mint SEO and our SaaS marketing experts provide the expertise to make it happen.
Testimonials
10/10.”
Bringing traffic to your SaaS platform is only the first step. We also provide free Conversion Rate Optimisation (CRO) services to ensure every visit counts.
CRO about crafting seamless experiences that guide users toward trials, demos or subscriptions. Whether simplifying complex sign-up forms, highlighting your software’s value or recommending product addons, we ensure visitors become customers.
Your SaaS growth relies on quick wins, and we focus on making every click lead to results. Our mission is to make our services profitable for you as quickly as possible.
What Makes Mint SEO Different From Other SEO Agencies?
Key Features Of Our Service:
Our Approach To SEO:
Contact Us
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO services.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
FAQs
What is a SaaS SEO agency?
A SaaS SEO agency specialises in optimising software companies’ websites to improve search engine rankings. Agencies like ours focus on attracting high-intent leads, mobile app downloads and subscriptions purchases through strategies tailored to the SaaS business model.
What does SaaS mean in SEO?
In SEO, SaaS refers to optimising software-as-a-service companies for better visibility in search engine results. SaaS SEO involves targeting high-value keywords, improving user experience and creating content designed to drive software conversions like signups or purchases.
Why is SaaS SEO different from other industries?
SaaS SEO is unique because it targets specific user actions like trial signups or demo bookings rather than solely generating organic traffic. It also aligns with longer sales cycles and complex decision-making processes common in the software industry.
What does a SaaS marketer do?
A SaaS marketer drives awareness, engagement, and conversions for software products. They create targeted campaigns, optimise the sales funnel and ensure customers move seamlessly from discovery to purchase.
How do I get started with Mint SEO?
It’s simple. Get in touch with us via our contact form, and we’ll arrange an initial consultation to understand your goals, challenges, and plan our next steps.
Why should SaaS companies choose Mint SEO over other agencies?
Mint SEO specialises in SaaS, giving us a deep understanding of the challenges your business faces. From reducing customer acquisition costs to improving recurring revenue, we offer a unique blend of technical SEO and marketing expertise designed to achieve results quickly.
Can SEO help improve SaaS customer retention?
Yes, SEO supports retention by providing content that educates and engages existing customers. Tutorials, feature updates and support articles keep users informed, increasing satisfaction and reducing churn.
Does you provide SEO reports tailored to SaaS metrics?
Absolutely. Our reporting focuses on metrics that matter to SaaS businesses, like trial signups, MRR growth, and customer lifetime value. You’ll see exactly how our efforts contribute to your bottom line.
Can Mint SEO improve my SaaS website’s conversions?
Yes, we don’t just drive traffic, we ensure it converts. Our strategies include optimising landing pages, improving user experience and addressing customer pain points to turn visitors into paying subscribers.
