Expert SEO Services For Mental Health Professionals

We provide specialist SEO services designed for health care professionals to ethically attract more patients and boost their online visibility.

Our team is educated on therapeutic modalities and understands the sensitivity of your target audience, allowing us to provide SEO campaigns that generate real results for therapists, psychologists and counsellors.

Mint SEO offers both monthly SEO retainers and ad hoc SEO services for therapists, such as content writing, link building or Google Business optimisation.

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How SEO Can Benefit Your Therapy Practice

Ethically Generate New Clients

Stop chasing prospects and start drawing them in. Strategic SEO places your therapy practice where clients already search for help. No pushy ads and no questionable gimmicks, only quality leads flowing your way. This approach builds trust, maintains integrity, and proves you deserve the spotlight.

Dominate Local Search Results

Command prime placement by optimising your Google Business Profile and locking in valuable local keywords like “therapists near me”. This approach secures top-tier visibility and sends steady enquiries flowing from your community. Take control of the local scene and leave competitors behind.

Showcase Your Expertise & Credentials

You are not just another therapist, you are an authority. Highlighting your credentials and professional background signals to Google and potential clients that you truly understand their needs. As your rankings rise and trust grows, prospects stop searching and start booking appointments with confidence.

Educate Your Target Audience

People want real answers and when you provide the insights they crave, they keep coming back. Sharing keyword rich articles that address genuine concerns shows your audience that you care. As they learn and engage, their trust in you deepens. When it is time to choose a therapist, they turn to you first.

What Makes Our SEO Services Unique For Therapists?

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We’re Educated On Different Types Of Therapy Modalities

Our founder, John Butterworth, holds a Master’s in Sociology and is a strong advocate of positive mental health.


This background gives Mint SEO in-depth knowledge of CBT, psychodynamic therapy, and other modalities, ensuring we produce content that genuinely resonates with your audience.

We deliver messaging that reflects real therapeutic approaches and client needs. This allows us to create more authentic, effective content than agencies lacking such specialised understanding.

We Recognise The Target Audience Sensitivity

At Mint SEO, we understand that individuals seeking therapy are often navigating sensitive and deeply personal challenges.


Our approach respects the vulnerability of your potential clients by crafting marketing strategies that are compassionate and empathetic. We create content that speaks thoughtfully to their needs without using intrusive or triggering language.

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Compliance With Legal Regulations

We are committed to ensuring that all our SEO practices comply with the legal and ethical standards governing the therapy profession.


We stay informed about laws such as the General Data Protection Regulation (GDPR) in the UK and the Health Insurance Portability and Accountability Act (HIPAA) in the USA.

We’re also up to date with guidelines from professional bodies like the British Association for Counselling and Psychotherapy (BACP) and the American Psychological Association (APA).

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Challenges With Therapist SEO We Will Help You Overcome

E-E-A-T & YMYL

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Therapist websites fall under ‘Your Money or Your Life’ (YMYL) content, so meeting Google’s E-E-A-T (Experience, Expertise, Authority, Trustworthiness) criteria is essential. We help you demonstrate professional credibility by highlighting your qualifications, affiliations, and client-focused values. This boosts your site’s authority and ensures that potential clients trust you from their very first interaction online.

Patient Privacy & Confidentiality Concerns

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Social proof is a crucial part of Google’s algorithm. However, therapists often face challenges in sharing client feedback due to privacy concerns. We help you overcome this by using anonymised testimonials, non-identifying case studies, and professional endorsements. This approach provides Google with the trust signals it values, whilst fully respecting client confidentiality.

Local Citations And Maintaining NAP

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Ensuring that your practice’s Name, Address, and Phone Number (NAP) are accurate and consistent is a vital quirk of Local SEO.

We start by optimising your Google Business Profile and then extend that consistency across local directories. By presenting unified information online, you rank higher in local results, making it easier for clients in your area to find you.

Who Are Mint SEO?

Mint SEO was founded by John Butterworth in 2024. With over 9 years of experience in optimising websites for search engines, John knows how to drive the right kind of online visibility: one that leads to meaningful client enquiries. He has held senior SEO positions at multiple marketing agencies and has shared his expertise at industry-leading events like the SEO Mastery Summit.

John is an experienced SEO professional who understands the unique needs of therapy practices. He holds a Master’s degree in Sociology, is a passionate advocate for positive mental health, and possesses a deep understanding of different therapeutic modalities.

Most importantly, John understands that SEO services for therapists isn’t just about getting more visitors; it’s about connecting with individuals who genuinely need your help and are ready to reach out.

When you choose Mint SEO, you’ll work directly with John Butterworth. He personally oversees all Therapy SEO projects, ensuring you receive focused, tailored guidance to grow your practice’s reach, reputation, and client base.
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Testimonials

“Working with John is an absolute pleasure. He’s a really fun guy, super creative, and most importantly, gets results. At the end of the day, that’s all that matters, right? I have absolutely no hesitations in recommending John. He’s a really great worker, diligent guy, and gets a healthy ROI.”
Kris Reed
Kris Reed
Founder, Icons of Real Estate Podcast
“I had the pleasure of speaking with John at mint SEO, nothing was too much hassle for him. Fantastic experience couldn’t recommend more highly. He boosted my websites traffic for my main keywords as requested with minimal fuss and speed.
10/10.”
Chris Polson
Chris Polson
Former Director, Finance Link
“I have seen John’s ability to deliver outstanding SEO results for clients firsthand. His strategies and careful approach consistently drive measurable improvements in traffic and conversions. I highly recommend John and Mint SEO for anyone looking for a results-focused SEO expert.”
Alex Zuev
Alexander Zuev
SEO Director, Market My Market
“What sets John apart is how much effort he puts into understanding your business and industry. Mint SEO doesn’t just boost traffic; they bring in customers that convert. They’re a fantastic agency to work with.”
Tom Machin
Thomas Machin
Principle Engineer, Stream Sensing
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Free Conversion Rate Optimisation For All Customers

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At Mint SEO, we don’t just bring visitors to your site – we ensure they take action! We provide complimentary Conversion-Rate-Optimisation (CRO) to all our monthly clients

CRO is the process of improving your website to increase the percentage of visitors who take a desired action, such as making a form submission or newsletter sign up.

We accomplish this by analysing user behaviour, testing design elements, leveraging social proof, and fine-tuning your sales copy. A small uptick in your conversion rate can lead to a significant increase in enquiries and sales.

Our goal is to make our services profitable for you as quickly as possible.

What Makes Mint SEO Different From Other SEO Agencies?

Key Features Of Our Service:

Experienced SEO Experts With Proven Track-Records
Free CRO
No Long-Term Contracts: Cancel Anytime
Dedicated Account Manager
24-Hour Email Reply Guarantee
Transparent Monthly Reports
Keyword Exclusivity
UK-Based Team

Our Approach To SEO:

Meeting Searcher Intent
Clean Website Architecture
E-E-A-T
Unique Information Gain Score (UIGS)
Internal Links & Anchor Text
Website Schema Markup
Core Web Vitals
White Hat Backlinks

Monthly SEO Retainer Pricing

Our monthly retainer services are designed to manage every aspect of your SEO project, so that you can focus on running your business. We take care of everything, including creating your SEO strategy, producing content, designing landing pages, and handling technical fixes on your website. Monthly retainers are the most effective and hassle-free way to grow your organic traffic and online sales.


Alternatively, If you’re looking for a one-off SEO service for therapists, you can explore our full range of offerings by following the link.

Growth Package

The SEO package for ambitious entrepreneurs. This option will turbocharge your SEO progress and achieve faster results.
£2,999
/ month
10x Money Pages or Top-of-Funnel Pages Created (Each Month)
Conversion Rate Optimisation
Google Business Local SEO Optimisation
YouTube & Video SEO
Technical SEO Improvements
Full Strategy Document Tailored To Your Business And Industry
Landing Page Design & Development
Optimising Your Existing Content & Pages
Advanced Keyword Research
Google Search Console & Bing Webmaster Optimisation
In-depth Monthly Reports
24-Hour Email Reply Guarantee
Regular Meetings, Progress Updates, And General Digital Marketing Consulting
Account Managed by Mint SEO Founder John Butterworth

Standard Package

Start your SEO journey right here with a tailored solution for your business.
£1,999
/ month
5x Money Pages or Top-of-Funnel Pages Created (Each Month)
Conversion Rate Optimisation
Full Strategy Document Tailored To Your Business And Industry
Technical SEO Improvements
Landing Page Design & Development
Optimising Your Existing Content & Pages
Advanced Keyword Research
Google Search Console & Bing Webmaster Optimisation
In-depth Monthly Reports
24-Hour Email Reply Guarantee
Dedicated Account Manager

Looking For Something More Custom?

We provide bespoke SEO packages for businesses that need tailored services for large-scale projects. If the Growth or Standard packages don’t meet your needs, reach out to us and we will create a custom SEO package that will achieve your goals in the timeframe you need.

Start The Conversation

Contact Us

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Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our Ecommerce SEO services.

We are open Monday-Friday from 9:00 am to 5:00 pm.


Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

SEO For Therapists FAQs

Is SEO worth it for therapists?

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Yes, SEO can significantly benefit therapists by improving their visibility in search results. By optimising your website for relevant keywords and ensuring that your content aligns with what potential clients are searching for, you can attract more visitors who are actively seeking therapy services.

What is the best platform for advertising for therapists?

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While there are various platforms available, focusing on SEO and appearing prominently on Google is one of the most effective strategies. When potential clients search for help high rankings in Google’s search results ensure that your practice is seen first.

How long does it take for therapist SEO to work?

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This is a difficult question to answer as it depends on your current website performance and how it has been coded.

However, the team at Mint SEO are trained on advanced practises to generate results for your business as fast as possible.

Should I invest in local SEO for my therapy practice?

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Absolutely. Local SEO helps you appear in searches made by people in your area, making it easier for local clients to find you. Claiming and optimising your Google Business Profile, ensuring consistent contact details across directories, and using location-based keywords all help boost your local visibility.