SEO Services In Bolton

We are an SEO agency in Bolton that specialise in helping local businesses generate more sales and enquiries.

Mint SEO founder John Butterworth is a native Mancunian currently living in Greater Manchester. 

John started Mint SEO to provide Bolton businesses with transparent SEO services that they can trust to manage their budget and get top results.

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Do Bolton Businesses Need SEO?

It doesn’t matter if your business is located in Market Place Shopping Centre, Crompton Place Shopping Centre, or Bolton Gate Retail Park – search engine optimisation (SEO) will increase your online visibility and generate more sales for your brand.

Greater Manchester has an estimated 506,574 registered businesses, with 2023 seeing a record number of business formations in the region. What this means is that competition now is fiercer than ever before, you need to make your business stand out, and SEO is an effective way to do that.

97% of people find out about local companies by searching online. And most online research starts with a Google Search. SEO for Bolton businesses can be a game changer. 

The vast majority of companies in Bolton have been slow to invest in their websites, this gives you a golden opportunity to have the first-mover advantage and overtake your competitors in Google Search results.

Your Journey To Bolton SEO Success

Your Business Isn’t Getting the Local Attention It Deserves

Bolton is a thriving area, but if your business isn’t showing up in local search results, you’re missing out on customers who are ready to engage with your services. 

Without an effective local SEO strategy, your competitors are taking the spotlight, leaving you with fewer leads and sales. This lack of visibility can hold your business back in a market where being found online is essential.

Capture Local Customers with Bolton SEO Services

Our Bolton SEO services go beyond basic optimisation. We understand the nuances of the local market, and our approach is tailored to ensure your business captures attention where it matters. 

We optimise your website to target the specific needs and searches of Bolton customers, fine-tune your Google My Business profile for local visibility, and create relevant top-of-funnel content that resonates with your audience.

Become the Top Choice for Customers in Bolton

Your business will start ranking higher in Bolton’s local search results, putting you ahead of the competition. With increased visibility, more local customers will find and choose your business, resulting in more website traffic, inquiries, and sales. 

As your presence in Bolton strengthens, your business will grow, becoming a trusted local name that customers rely on.
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Why Choose Mint SEO As Your Bolton SEO Agency

Mint SEO was founded by John Butterworth in 2024. John has over 9 years of SEO experience, holding senior SEO roles for market-leading brands and building SEO departments for renowned marketing agencies. He has worked on over 100 websites and presented at SEO industry events. 

John is a native Mancunian and graduated from The University of Manchester. His passion is supporting entrepreneurs in the communities he grew up in (Bolton, Greater Manchester, and the North West) to generate leads and achieve business success.

The reasons you should choose mint SEO over other Bolton SEO agencies are:
photo of Mint SEO founder John Butterworth
CRO illustration

Free Conversion Rate Optimisation Included For All Bolton SEO Customers

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At Mint SEO, we don’t just bring visitors to your site – we ensure they take action! As part of our Bolton SEO services we provide complimentary Conversion-Rate-Optimisation (CRO).

CRO is the process of optimising your landing pages so that they generate more sales and enquiries. We accomplish this by analysing user behaviour, testing design elements, adding trust signals, simplifying forms, leveraging social proof, and fine-tuning your sales copy. 

A 1% or 2% increase in your conversion rate can lead to significantly more sales and enquiries without needing to increase your monthly website traffic.

Our Service Area In Bolton

We provide SEO services to the full Bolton area including:

1. Blackrod
2. Bromley Cross
3. Farnworth
4. Great Lever
5. Halliwell
6. Harwood
7. Horwich
8. Kearsley
9. Little Lever
10. Smithills
11. Tonge Moor
12. Westhoughton

A Step-By-Step Breakdown Of Our Bolton SEO Process

Advanced Keyword Research & Strategy

We uncover what Google searches your customers are making and plan our strategy.

Creating Money Pages For Your Website

We build landing pages to capture traffic for your commercial-intent keywords.

Building Your Top-Of-Funnel Content

We bring new prospects onto your website and educate them about your product offering.

Optimising, Monitoring, And Testing

We monitor the progress of our website changes and keep tweaking until we get the desired results.

Step 1: Advanced Keyword Research & Strategy

Every successful SEO campaign is built on comprehensive keyword research. This process is essential for uncovering:

  • The exact phrases your target audience is using
  • The monthly search demand for each keyword
  • The level of competition to rank on Google’s first page for those terms

We utilise our expertise to uncover all relevant keywords tied to your business and industry, storing them in a database that you can easily access.

With this data, we develop a bespoke SEO strategy aimed at increasing your online presence and ensuring you excel in the Bolton market place.

Our approach includes a detailed breakdown of the specific actions we will take on your website and Google Business profiles, as well as a clear timeline for execution. This guarantees full visibility into the work we are doing and when each task will be completed.

keyword research graphic
Money Pages Graphic

Step 2: Creating Your Money Pages

Money pages enable the quick generation of sales and inquiries through targeted SEO. These pages are designed to capture traffic from commercial-intent keywords—those used by individuals ready to make a purchase.

For example, commercial-intent keywords for Bolton’s Middlebrook Retail Park might include:

  • Buy Middlebrook Retail Park gift vouchers
  • Shops at Middlebrook Retail Park
  • Middlebrook Retail Park events

Each of these keywords can drive inquiries and sales for Middlebrook, but the website would need separate money pages to effectively rank for each term.

This is because these keywords reflect distinct search intents: purchasing gift vouchers, finding information about specific shops, or learning about upcoming events.

Aligning each money page with a specific user intent increases the likelihood of Google recognising the content and showing it in relevant search results. This improves online visibility, leading to increased traffic and conversions for your business.

Mint SEO creates your money pages first so that you can begin making a quick return from your investment in our services.

Step 3: Building Your Top-Of-Funnel Content

Top-of-funnel content is designed for individuals at the early stages of their journey, those not yet ready to make a purchase but looking for more information. By creating educational articles and resources, you can engage potential customers who need a bit more education before becoming paying clients.

Continuing with the example of Bolton’s Middlebrook Retail Park, relevant top-of-funnel keywords might include:

  • Best shopping centres near Bolton
  • Where to buy clothes in Bolton
  • Cheap shops in Bolton

These keywords are likely searched by people planning a day out but unsure of exactly where to go. By producing content that ranks for these search terms, Middlebrook’s website can introduce potential visitors to its offerings and inspire them to visit.

Top-of-funnel content helps attract visitors who may not yet know your services are what they’re looking for.

By linking top-of-funnel content to your money pages, you create a strong marketing funnel that drives both inquiries and revenue for your business.

website funnel graphic
optimising and testing illustration

Ongoing Optimisation And Testing

Once we start optimising your website, we will consistently monitor both SEO and CRO performance for each landing page. Our team will make continuous adjustments to boost keyword rankings, improve visitor engagement, and increase conversions.

At the very start of your project we will begin implementing the following SEO best practises onto your website:

  • Writing schema markup
  • Optimising internal links and anchor text
  • Fine-tuning meta tags
  • Testing keyword density
  • Enhancing heading tags
  • Improving crawlability for better language processing
  • E-E-A-T (Experience, Expertise, Authority, Trustworthiness) optimisation
  • Technical SEO fixes

We won’t rest until we’ve achieved the best possible results for your website and business.

Bolton SEO Pricing

Transparency is at the heart of everything we do at Mint SEO; that’s why we don’t hide our pricing from our Bolton SEO customers.

Growth Package

The SEO package for ambitious entrepreneurs. This option will turbocharge your SEO progress and achieve faster results.
£2,999
/ month
10x Money Pages or Top-of-Funnel Pages Created (Each Month)
Conversion Rate Optimisation
Google Business Local SEO Optimisation
YouTube & Video SEO
Technical SEO Improvements
Full Strategy Document Tailored To Your Business And Industry
Landing Page Design & Development
Optimising Your Existing Content & Pages
Advanced Keyword Research
Google Search Console & Bing Webmaster Optimisation
In-depth Monthly Reports
24-Hour Email Reply Guarantee
Regular Meetings, Progress Updates, And General Digital Marketing Consulting
Account Managed by Mint SEO Founder John Butterworth

Standard Package

Start your SEO journey right here with a tailored solution for your business.
£1,999
/ month
5x Money Pages or Top-of-Funnel Pages Created (Each Month)
Conversion Rate Optimisation
Full Strategy Document Tailored To Your Business And Industry
Technical SEO Improvements
Landing Page Design & Development
Optimising Your Existing Content & Pages
Advanced Keyword Research
Google Search Console & Bing Webmaster Optimisation
In-depth Monthly Reports
24-Hour Email Reply Guarantee
Dedicated Account Manager

Looking For Something More Custom?

We provide bespoke SEO packages for businesses that need tailored services for large-scale projects. If the Growth or Standard packages don’t meet your needs, reach out to us and we will create a custom SEO package that will achieve your goals in the timeframe you need.

Start The Conversation

Contact Our Bolton SEO Experts

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Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our Bolton SEO services.

We are open Monday-Friday from 9:00 am to 5:00 pm.


Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ