Specialist B2B SEO Agency Dedicated To Growing Your Brand’s Reputation And Sales Pipeline

Mint SEO is a B2B SEO agency that specialises in generating leads for your business and nurturing those leads into paying customers.

Our B2B SEO services turn your website into a powerful marketing funnel by using targeted touchpoints to reach your prospects during each phase of the buying cycle.

If you’re looing to partner with experienced SEO experts, with a strong commercial focus, hit the button below to get started.

See Services
Contact Us Page Form

B2B SEO Services We Provide

Mint SEO is your all-in-one B2B SEO agency. We provide every service you need to grow your organic traffic, secure new users and boost your brand reputation.

Monthly Packages

Dominating the online space in your industry requires a thoughtful and ongoing approach. Our monthly B2B SEO packages are carefully designed to tackle the challenges of reaching key decision-makers and streamlining how your business attracts and converts new clients.

Each package is tailored to match the specific needs of your industry, ensuring your digital presence positions you as the trusted choice. From in-depth keyword research and content optimisation to technical improvements, we handle all the moving parts, giving you the freedom to focus on driving your business forward while take the website work off of your plate.

To boost results even further, all our monthly packages include Conversion Rate Optimisation at no extra cost. We do this so that you can see an immediate return from your SEO investment with us.

Pricing

Our monthly SEO packages start from £1,999.

Learn More About This Service

Consultancy

Developing a focused SEO strategy is the foundation for driving meaningful growth in B2B markets. Our consultancy service takes a deep dive into your business, offering custom solutions that strengthen your digital presence and align with your goals.

These sessions provide practical guidance designed to empower your team to take control of your online performance. You’ll receive expert insights, actionable recommendations, and a clear roadmap to help you capitalise on untapped opportunities.

Pricing

Pricing starts from £299.

Learn More About This Service

Content Marketing

We develop lead nurturing funnels that guide your prospects through a seamless journey, turning initial curiosity into informed interest in your products. By combining strategic content creation with targeted communication, we help your audience understand the value of what you offer.

Our approach begins with crafting educational materials designed to address the specific questions and challenges faced by your potential clients. From awareness-stage blog posts to in-depth guides and product landing pages, every piece is aligned to build trust and credibility at each stage of the buyer journey.

Pricing

Pricing starts from £999.

Learn More About This Service

Keyword Research

Targeting the right audience begins with understanding the search terms that matter most to your business. We identify strategic keywords that not only align with your objectives but also offer the best opportunities for increased visibility.

Our process combines in-depth data analysis with a focus on user intent. By assessing factors like search volume, competition levels and relevance, we create a prioritised list of terms that cater to various stages of the buyer’s journey, ensuring your strategy reaches decision-makers effectively.

This research serves as the cornerstone of your SEO strategy.

Pricing

Price starts from just £99.

Link Building

Building authority in B2B markets starts with earning links from trusted sources that matter in your industry. Our link building service combines original research and Digital PR to secure high-quality backlinks that boost your domain authority and improve rankings for competitive keywords.

We specialise in creating original statistics and data that catch the attention of journalists, industry publications and other influential sites. Through targeted outreach, we ensure these insights reach the right people, leading to natural backlinks from credible and relevant sources.

This approach not only improves your search performance but also positions your business as a trusted authority in your field.

Pricing

We charge a flat-fee of £2,999 per link building campaign.

Learn More About This Service

On-Page SEO

On-page SEO is the process of optimising individual pages to improve the ranking of specific keywords.

Each page on your site is evaluated for technical and content-related factors, such as internal linking, URL structure and image optimisation. By adjusting these components, search engines can better understand the page’s purpose and rank it appropriately for the keywords you want to drive traffic from.

Pricing

We charge a one-off fee of £1,499 for 5x page optimisations of your choosing.

Learn More About This Service

SEO Strategy

Achieving meaningful results in search starts with a tailored and focused plan. We conduct a thorough evaluation of your website, uncovering technical challenges, untapped opportunities and areas where improvements will make the biggest impact.

The strategy is fully customised to address the unique priorities of your business. It provides step-by-step recommendations to enhance your site’s performance, ensuring every action contributes to stronger visibility, better rankings and sustained growth in your market.

Pricing

Custom SEO strategies are available for a one-time fee of £499.

Learn More About This Service

Technical SEO

Unlocking your website’s search potential starts with identifying and fixing the technical barriers holding it back. We carry out a thorough audit of your site’s infrastructure to uncover issues, and then we take action to resolve them effectively.

From improving crawlability and optimising Core Web Vitals to fixing broken links and eliminating duplicate content, we handle every detail to ensure your site meets modern search engine guidelines.

Pricing

Our Technical SEO services is a one-off fee with prices starting from £499 depending on your current website health.

Learn More About This Service

Video SEO

Driving growth through video content starts with optimising every element to maximise views and engagement. We focus on helping your videos reach the right audience, improve watch time and attract new channel subscribers, ensuring your content becomes a powerful tool for connecting with prospects.

Our approach involves reviewing your videos to ensure they align with audience expectations and search intent. Our goal is to land you more views on platforms like YouTube.

Learn More About This Service

SEO Audit

Unlocking your website’s potential starts with a fresh, detailed look at what’s working and what’s not. Our SEO audit digs deep into your site, revealing hidden technical errors, underperforming areas and missed opportunities that may be limiting your search rankings.

We assess critical factors such as page speed, crawl efficiency and indexability, alongside analysing how well your content aligns with target keywords and user intent. Every issue uncovered comes with a clear explanation and a roadmap for resolution.

The audit gives you a focused strategy tailored to your business, helping you eliminate obstacles and create a foundation for lasting search visibility and success.

Pricing

Our SEO audit is available for a one-time fee of £499.

Learn More About This Service

Tab 2 content.

Tab 2 content.

Tab 2 content.

Tab 2 content.

Tab 2 content.

Tab 2 content.

Tab 2 content.

Tab 2 content.

Tab 2 content.

Tab 2 content.

Tab 2 content.

How Is B2B SEO Different Than B2C SEO?

B2B SEO is all about connecting with decision-makers who are searching for solutions to specific business challenges. It focuses on long sales cycles, using targeted keywords and in-depth content like case studies, industry reports, and expert insights to build trust and authority.

B2C SEO, on the other hand, speaks to a broader audience and aims to drive quick decisions. It’s built around high-traffic keywords, emotionally engaging content and clear, action-driven messaging to encourage immediate purchases.

While both rely on strong technical and strategic foundations, the way they approach audiences, create content and measure success couldn’t be more different. B2B is all about precision, while B2C leans into emotion.

The Problem B2B SEO Solves For Your Business

Your Website Isn’t Reaching Decision-Makers

In B2B industries, getting in front of the right decision-makers is crucial. Without strong search visibility, your business is missing out on key opportunities to connect with the companies that need your products or services the most.

Boost Your Visibility with Our B2B SEO Service

Mint SEO’s B2B SEO services are specifically designed to help your business stand out in the crowded B2B market. We optimise your website for the keywords that matter most to your industry, ensuring that when decision-makers search for solutions, they find you first. 

Strong Rankings, Qualified Leads, and Accelerated Growth

As your visibility increases, so does the number of qualified leads finding your site. The result? A significant boost in your sales pipeline, faster business growth, and a stronger market presence that sets you apart from the competition.
Contact Us

Key Benefits Of B2B SEO

Generate More Sales Leads For Your Business

Mint Green curved arrow

B2B SEO is a lead generation method. It attracts customers onto your website who are actively researching your products, then convinces them that you’re the best option.

Increase Your Brand Awareness & Recognition

Mint Green curved arrow

Most online research starts with a Google Search. Get your website in front of potential customers to ensure they are not excluding you from the purchasing decision.

Enhance Your Thought Leadership & Industry Reputation

Mint Green curved arrow

To increase your online visibility, we need to create high-quality and original informational content. Readers will be impressed by the value provided, making them hold your brand in higher esteem.

Who Are Mint SEO? And Why Choose Us?

At Mint SEO, we don’t just optimise websites: we engineer growth. Founded by John Butterworth, an SEO expert with over nine years of delivering success for B2B brands.

John has held senior SEO positions in three separate marketing agencies, led award-winning SEO campaigns and presented at renowned industry events such as the SEO Mastery Summit.

We believe SEO is more than rankings. It’s about building a system that brings in the right audience and converts them into your next big client.

What makes us different? We’re not just another B2B agency you’ll barely hear from. You get direct access to the SEO specialist working on your account, with guaranteed fast responses and crystal-clear communication.

If you want more than traffic, sales leads and growth, you need a partner as invested in your success as you are. Mint SEO is ready to deliver.
photo of Mint SEO founder John Butterworth

Testimonials

“Working with John is an absolute pleasure. He’s a really fun guy, super creative, and most importantly, gets results. At the end of the day, that’s all that matters, right? I have absolutely no hesitations in recommending John. He’s a really great worker, diligent guy, and gets a healthy ROI.”
Kris Reed
Kris Reed
Founder, Icons of Real Estate Podcast
“I had the pleasure of speaking with John at mint SEO, nothing was too much hassle for him. Fantastic experience couldn’t recommend more highly. He boosted my websites traffic for my main keywords as requested with minimal fuss and speed.
10/10.”
Chris Polson
Chris Polson
Former Director, Finance Link
“I have seen John’s ability to deliver outstanding SEO results for clients firsthand. His strategies and careful approach consistently drive measurable improvements in traffic and conversions. I highly recommend John and Mint SEO for anyone looking for a results-focused SEO expert.”
Alex Zuev
Alexander Zuev
SEO Director, Market My Market
“What sets John apart is how much effort he puts into understanding your business and industry. Mint SEO doesn’t just boost traffic; they bring in customers that convert. They’re a fantastic agency to work with.”
Tom Machin
Thomas Machin
Principle Engineer, Stream Sensing
CRO illustration

Free Conversion Rate Optimisation For All Monthly Customers

See Pricing

At Mint SEO, we don’t just bring visitors to your site – we ensure they take action! As part of our monthly SEO packages we provide complimentary Conversion-Rate-Optimisation (CRO).

CRO is the process of optimising your landing pages so that they generate more sales and enquiries. We accomplish this by analysing user behaviour, testing design elements, adding trust signals, simplifying forms, leveraging social proof, and fine-tuning your sales copy. 


A 1% or 2% increase in your conversion rate can lead to significantly more sales and enquiries without needing to increase your monthly website traffic.

Our mission is to make your investment in our agency profitable as quickly as possible.

What Makes Mint SEO Different From Other SEO Agencies?

Key Features Of Our Service:

Experienced SEO Experts With Proven Track-Records
Free CRO
No Long-Term Contracts: Cancel Anytime
Dedicated Account Manager
24-Hour Email Reply Guarantee
Transparent Monthly Reports
Keyword Exclusivity
UK-Based Team

Our Approach To SEO:

Meeting Searcher Intent
Clean Website Architecture
E-E-A-T
Unique Information Gain Score (UIGS)
Internal Links & Anchor Text
Website Schema Markup
Core Web Vitals
White Hat Backlinks

Contact Us

Contact Us Page Form

Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our services.

We are open Monday-Friday from 9:00 am to 5:00 pm.


Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

Learning & Knowledge Centre

Key Google Algorithm Updates Related To B2B Companies

e-e-a-t graphic

E-E-A-T (2023)

E-E-A-T (Experience, Expertise, Authority, Trust)  evaluates the credibility of content. Google added “Experience” in 2023, emphasising the importance of first-hand knowledge. B2B websites must showcase industry expertise and demonstrate trustworthiness, particularly in fields like finance and healthcare, where credibility is vital.
reviews icon

Product Reviews Update (2023)

This update rewards detailed, high-quality product reviews that offer valuable insights. For B2B, this means producing thorough authentic reviews that include real-world evidence. This helps in ranking well by showing genuine value to decision-makers in B2B settings.
bert icon

BERT (2019)

BERT (Bidirectional Encoder Representations from Transformers) improved Google’s understanding of natural language and search intent. It helps Google better understand complex, long-tail queries typical in B2B searches.

B2B SEO Case Studies

Hotjar’s SaaS Success: 3.2x Growth in Organic Traffic

Hotjar achieved a 3.2x increase in organic traffic by focusing on content-driven SEO strategies tailored for SaaS. They created highly targeted content that addressed specific user needs and pain points, helping to capture high-intent search traffic. This top-of-funnel content established HotJar’s thought leadership and promoted their products leading to significant growth in both traffic and customer acquisition.

Typeform’s 300% Traffic Boost Through Scalable Content

Typeform saw a 300% increase in organic traffic by targeting keywords that aligned with various stages of the user journey. They focused on creating content that addressed specific user needs, such as “how to create engaging forms,” “survey best practices,” and “interactive form templates.” By optimising this content for both high-traffic and high-intent keywords, Typeform was able to capture a broad audience while guiding potential customers toward conversion. 

FAQs

What are B2B SEO services?

Mint Green curved arrow

B2B SEO services focus on improving the online visibility of businesses that sell to other businesses. These services help increase organic traffic from search engines, targeting decision-makers within other companies to increase sales.

Which business is likely to benefit most from SEO?

Mint Green curved arrow

All businesses that want to increase their lead generation and brand recognition can benefit from SEO. By improving their visibility on search engines, they can attract more potential customers and strengthen their online presence.

Is SEO and website optimisation the same?

Mint Green curved arrow

Yes, website optimisation comes under SEO. SEO includes improving the visibility of a website on search engines, as well as optimising the user experience, design, and performance to ensure better rankings and engagement.

Is SEO good for B2B?

Mint Green curved arrow

Yes, SEO is very effective for B2B businesses. It helps drive relevant traffic, improves brand visibility, and attracts potential clients who are actively looking for solutions in your industry.

Why is SEO important for B2B SaaS?

Mint Green curved arrow

SEO is crucial for B2B SaaS businesses because it helps them attract the right audience, typically businesses looking for software solutions. Good SEO ensures higher search engine rankings, which increases organic leads and conversions.

Is content marketing B2B or B2C?

Mint Green curved arrow

Content marketing can be both B2B and B2C. In B2B, it focuses on creating valuable, informative content that helps businesses make informed decisions.