Local SEO Services That Bring Customers Through The Door

We provide local SEO services that dramatically improve the online visibility of your business so that customers can find you and contact you.

As a Local SEO agency we focus on optimising your website and Google Business profile to drive more customers through the door of your business.

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What Is Local SEO?

Local SEO is the process of optimising your website and social accounts to attract more business from relevant local searches. 

 It involves strategies like optimising your Google My Business profile, gathering local reviews, using location-specific keywords, and ensuring your business information is consistent across all platforms. 

Essentially, the goal of local SEO services is to improve your visibility to potential customers in your geographic area.

Keywords for local searches include a specific location or the phrase ‘near me.’ Examples of local searches would be: restaurants near me, local seo agency in manchester, or accountants in london.

How Local SEO Launches Business Growth

Your Business Isn’t Reaching Local Customers

You offer great products or services, but if your business isn’t visible in local search results, potential customers in your area aren’t finding you. 

Without strong local SEO, your competitors are getting the local traffic and leads that should be coming to you.

Get Found Locally with Our Local SEO Services

Our local SEO services are tailored to help your business dominate local search results. 

We optimise your Google Business profile, create location-specific content on your website, and build local citations to ensure your business appears at the top of search results when nearby customers are looking for what you offer.

Top Local Rankings, More Foot Traffic, and Increased Sales

Your business starts to appear prominently in local search results, making it easier for customers in your area to find you. 

This increased visibility leads to more foot traffic, phone calls, and inquiries from local customers who are ready to buy.
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Key Benefits Of Local SEO Services

Increased Foot Traffic To Your Location

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The purpose of SEO is to drive people to a physical location. It’s the ideal marketing channel for restaurants, mechanics, hotels, store owners, accountants, law firms, and any other business that wants to get more customers on the premises.

More Effective Market Targeting 

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Local SEO specifically targets keyword searches in your target area. This means you don’t waste any of your budget by promoting your business to people far away who are unlikely to convert into paying customers. 

Get Google To Endorse Your Business

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Outperform your local competitors by overtaking them in Google Search results. Having Google endorse your business by displaying you above competitors is a subtle trust signal that will resonate with your potential customers.

Why You Should Choose Mint SEO As Your Local SEO Agency

Mint SEO was founded by John Butterworth in 2024. John has over 9 years of SEO experience, holding senior SEO roles for market-leading brands and building SEO departments for renowned marketing agencies.

John has worked on over 100 websites and has presented at SEO industry events. He is vastly experienced at creating Local SEO strategies then implementing those strategies to grow his client’s organic traffic and monthly recurring revenue.

What makes Mint SEO different from other Local SEO agencies is our commitment to turning your investment into real business growth. 

76% of consumers that Google local keywords on mobile visit a store that day. Our Local SEO process is designed to get your Google Business profile displayed in the Map Pack and first page results, so that consumers can find your business and choose your store as the one to visit.

Mint SEO also places a strong emphasis on customer service. Each client receives direct access to the SEO account manager working on their website and we operate a strict 24-hour email reply guarantee.
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Free Conversion Rate Optimisation Included For All Monthly Local SEO Customers

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At Mint SEO, we don’t just bring visitors to your site – we ensure they take action! As part of our monthly Local SEO service we provide complimentary Conversion-Rate-Optimisation (CRO).

CRO is the process of optimising your landing pages so that they generate more sales and enquiries. We accomplish this by analysing user behaviour, testing design elements, adding trust signals, simplifying forms, leveraging social proof, and fine-tuning your sales copy. 


A 1% or 2% increase in your conversion rate can lead to significantly more sales and enquiries without needing to increase your monthly website traffic.

As far as we’re aware, we’re the only Local SEO agency in the UK providing CRO services at no extra cost. 

A Step-By-Step Breakdown Of Our Local SEO Process

Advanced Keyword Research & Strategy

We uncover what Google searches your customers are making and plan our strategy.

Optimising Your Google Business Profile To Appear In The 3-Pack

We get your Google Business profile featuring prominently inside the map pack.

Creating Local Landing Pages For Your Services

We optimise your website so that it appears in Google SERPs for your target keywords.

Step 1: Advanced Keyword Research & Strategy

All local SEO campaigns need to start with keyword research. Keyword research is the process of uncovering every Google Search being made in your target audience. 

To put it simply, we need to know which search terms to target in order to bring qualified traffic onto your website and social profiles.

Local keywords typically contain the phrase ‘near me’ or the location name of your service area and surrounding locations.

Keyword research also reveals the total number of monthly searches being made by people in your area for your services. The more searches, the bigger the opportunity and ROI of your investment!

Once we have all of the keyword data, we will create a strategy document outlining the exact steps we will take to skyrocket your businesses’ online visibility – giving you full transparency on the work we plan to undertake and the expected end-result.

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Step 2: Optimising Your Google Business Profile To Appear In The 3-Pack

Google Business optimisation is an essential part of local SEO services. 

Making a local search triggers Google’s 3-pack which contains a map of the local area and three vendors within that area that provide the service or product being searched for. 

The 3-pack has a whopping 44% click-through-rate, meaning that when this appears in Google searches users are likely to engage with it. Getting into the 3-pack can be transformational for businesses.

Appearing in the 3-pack is done by optimising your Google Business profile. To get your Google Business profile ranking in the 3-pack we must:

  • Complete your profile by filling all information including category tags
  • Insert keyword optimised content onto your Google Business profile
  • Build a system to generate Google Reviews for your business
  • Sync your profile with Google Maps
  • Submit your NAP (Name, Address, Place) citations across several business directories

Mint SEO makes these tasks a priority at the start of all Local SEO campaigns. Our aim is to get your business appearing in the 3-pack as quick as possible.

Step 3: Creating Local Landing Pages For Your Services

Just below the 3-pack are the traditional blue links in Google Search. Appearing in these rankings allow you to drive even more traffic by having TWO spots in the SERP.

Also, crucially, by appearing in the traditional search result you ensure that your website still has visibility for local keywords that don’t trigger the 3-pack.

To rank in local search results for each location we will need to create dedicated landing pages with unique content related to each town or city. In other words, if you’re targeting 10 locations, we need to create 10 landing pages.

Mint SEO will create these pages and content for you as well as implement Local SEO best practices including: E-E-A-T optimisation, local business schema markup, internal link optimisation, and Google Map embeds.

This combined with Google Business optimisation creates a powerful lead generation machine.

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Local SEO Service Pricing

Transparency is at the heart of everything we do at Mint SEO; that’s why we don’t hide our pricing from our Local SEO customers.

Growth Package

The SEO package for ambitious entrepreneurs. This option will turbocharge your SEO progress and achieve faster results.
£2,999
/ month (inc. VAT)
Google Business Profile Optimisation
8x Local Service Pages or Top-of-Funnel Pages Created (Each Month)
Conversion Rate Optimisation
Technical SEO Improvements
Full Strategy Document Tailored To Your Business And Industry
Advanced Keyword Research
Google Search Console & Bing Webmaster Optimisation
In-depth Monthly Reports
24-Hour Email Reply Guarantee
Regular Meetings, Progress Updates, And General Digital Marketing Consulting
Account Managed by Mint SEO Founder John Butterworth

Google Business Optimisation

Optimise your Google Business profile to appear in the 3-pack for a one-time fee.
£799
/ (inc. VAT)
Full Optimisation Of Your Google Business Profile
Keyword Focused Content Written For Your Profile
50 Directory Submissions With Consistent NAP
20 Five-Star Google Reviews From Aged Accounts

Contact Our Local SEO Experts

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Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our Local SEO services.

We are open Monday-Friday from 9:00 am to 5:00 pm.


Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

Local SEO Learning & Knowledge Centre

Key Google Algorithm Updates Related To Local SEO

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E-E-A-T (2023)

E-E-A-T (Experience, Expertise, Authority, Trust)  evaluates the credibility of content. Google added “Experience” in 2023, emphasising the importance of first-hand knowledge. Local business websites must showcase industry expertise and demonstrate trustworthiness, particularly in fields like finance and healthcare, where credibility is vital.
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Product Reviews Update (2023)

The Product Reviews Update boosts the visibility of websites that detailed, authentic reviews of their products across the internet. Encourage customers to leave thorough feedback that highlights their real experiences to improve your local ranking and build trust with potential customers.
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Vicinity Update (2021)

This update focused on improving local search relevance, prioritising businesses that are physically closer to the searcher. For local SEO, proximity and optimising your Google Business Profile became even more important.

Local SEO Case Studies

45% Increase To A Local Photographer’s Website

A photographer’s website saw a 45% increase in organic traffic and a 30% boost in keyword rankings by focusing on key SEO strategies. These included optimising meta titles, descriptions, and enhancing content to better align with user intent. Strategic internal linking also improved site navigation, making it easier for search engines to understand the site’s structure. These efforts positioned the site as a standout in its niche, driving more targeted traffic and potential clients to the photographer’s portfolio.

Levy & Co Increases Bookings By 70% With Google Business Profile

Levy & Co, a men’s barbershop in North West London, increased bookings by 70% after optimising their Google Business Profile. Owner Syreeta Levy set attributes like “Women-Led” and “LGBTQ+,” which resonated with her clientele, particularly the LGBTQ+ community. Adding photos and encouraging customer reviews also boosted their profile. During the pandemic, the business relied on its Google profile to provide an online booking portal. The online visibility provided by Google Business resulted in a 400% increase in mobile traffic in July 2020. This setup helped Syreeta to manage the surge in demand.

Local SEO FAQs

What is a local SEO service?

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Local SEO services focus on optimising a business’s online presence to attract customers from specific geographical areas. This includes improving search engine rankings for local searches, managing online reviews, and optimising Google Business profiles.

Is SEO worth it for small businesses?

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Yes, SEO is highly beneficial for small businesses. It helps increase online visibility, attract local customers, and improve lead generation without requiring large advertising budgets.

Is doing a local SEO worth it?

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Yes, local SEO is worth it for businesses that rely on attracting customers in a specific area. It can help improve visibility in local search results, drive more foot traffic, and increase local brand recognition.

Are SEO packages worth it?

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A well-rounded package can offer ongoing improvements to search rankings and drive long-term traffic and leads, especially for growing websites that require regular maintaince.