SEO Migration Services That Safeguard Your Organic Traffic
We offer SEO migration services that enable you to change your domain name or website structure without losing your current keyword rankings or organic traffic.
Mint SEO will audit your website and provide a full migration plan that will maintain your website performance when making core changes to the site.
Here’s what’s included with our SEO Migration Service:
What Is An SEO Migration?
An SEO migration is the process of making significant changes to a website while preserving its search engine rankings and organic traffic.
SEO migrations are needed when changing the site’s domain name, redesigning its structure, switching to a new CMS platform, or altering key elements like URLs or content.
The goal is to ensure that during and after the migration, the site maintains or improves its SEO performance, whilst avoiding any traffic loss. Proper planning, execution, and redirects are key to a successful SEO migration.
The Problem SEO Migration Services Solve
Migrating Your Website Can Harm Your SEO and Rankings
Without expert guidance, all the hard work you’ve put into building your search visibility can disappear, leaving your business vulnerable to losing potential customers and leads during the transition.
Hire Mint SEO To Create A Migration Plan
Our team plans every aspect of the migration, from setting up 301 redirects to optimising the new site’s structure and content. We safeguard your SEO, ensuring that your rankings, organic traffic, and user experience remain intact throughout the migration process.
A Smooth Transition with Retained Rankings and Traffic
With our SEO migration service, you can confidently transition your website without risking your online presence or sacrificing the customer traffic that drives your business forward.
Key Benefits Of SEO Migration Services
Maintain Your Current Keyword Rankings
Website migrations can be challenging, but our SEO experts will carefully plan your transition to safeguard your keyword rankings. We adhere to Google’s guidelines and implement technical SEO best practices to achieve the best possible results.
Learn Which Pages Or Content You Need To Keep
Traffic losses often occur when important pages aren’t transferred to the new website. Mint SEO thoroughly analyses your current site to identify all essential pages for SEO and ensure they are moved to the new setup, thus protecting your keyword rankings.
Identify If Your New Website Setup Is Detrimental To SEO
If the new website is coded differently or has weaker core web vitals, your rankings could suffer. We’ll assess and optimise the new setup before the migration to avoid any loss in search engine visibility.
Who Are Mint SEO?
John has worked on over 100 websites and has presented at SEO industry events. John has spearheaded several website migration projects for high profile brands in their industry, whilst ensuring each one successfully maintained their organic traffic and existing keyword rankings.
Additionally, John is skilled at recovering traffic from unsuccessful SEO migrations. Whilst we recommend contacting an SEO professional before starting your migration, it’s more common for clients to contact us after a website migration has gone wrong. No matter your circumstances, John and Mint SEO can create a plan for your websites that will recover any lost traffic and keywords.
What makes Mint SEO different from other SEO MIgration agencies is our commitment to turning your investment into real business growth.
Mint SEO also places a strong emphasis on customer service. Each client receives direct access to the SEO account manager working on their website and we operate a strict 24-hour email reply guarantee.
Testimonials
10/10.”
Our SEO Migration Service Process: A Step-By-Step Breakdown
Pre-Migration Audit
Before your migration, we audit your website to understand its current SEO performance.
SEO Migration Plan & Redirect Instructions
We create a full migration plan designed to maintain your current SEO performance.
Post-Migration Audit
One month after the migration, we audit your website again to confirm the migration was a success.
Step 1: Pre-Migration Audit
Firstly, we will undertake a full SEO audit of your current website. This step is crucial as it benchmarks your current SEO performance, allowing us to compare results after the migration to see if your organic traffic has improved or declined.
The pre-migration audit also allows us to identify your ‘hero pages’ – the ones currently driving the bulk of your organic traffic. Hero pages often need ‘supporting pages’ to power them up and allow them to rank, we will also identify these as they’re also important to SEO success.
Lastly, we will analyse the new development framework and hosting of where the new website will be based. If the post-migration website has worse Core Web Vital scores than your pre-migration website, you will lose keyword rankings and traffic. Core Web Vitals is essentially a measure of your page load speed and general site useability.
Step 2: SEO Migration Plan & Redirect Instructions
After conducting your pre-migration audit, we place all of our findings into an easy-to-understand report we call the SEO Migration Plan.
The SEO Migration Plan contains detailed instructions of how to implement your website migration and the reasoning behind each of our decisions.
Crucially, the SEO Migration Plan will contain a full breakdown of:
- Which content needs to be transferred onto the new website
- Which pages can be deleted without harming your SEO
- A full redirect plan of where each URL should point to
- A new recommend site structure including new URL formats
Once the SEO Migration Plan is complete the team at Mint SEO will work with to ensure it’s implemented correctly.
Step 3: Post-Migration Audit
Once your website migration has been completed, we will log into your Google Search Console and Bing Webmaster accounts to inform both search engines of the changes made to your website.
After that, we will wait 30 days and then perform a post-migration audit on the new website. The purpose here is to compare your SEO performance to the pre-migration report to find any discrepancies.
If your traffic or keyword rankings have declined for any reason, we will work with you to put together a plan of action to recover them.
SEO Migration Pricing
Full SEO Migration Plan & Audits
Contact Our SEO Migration Agency
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO migration services.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
SEO Migration Service FAQs
What is SEO migration?
SEO migration refers to the process of moving a website or changing its structure, design, or domain while maintaining the SEO rankings and traffic. It involves careful planning to avoid any negative impact on search engine visibility.
How long does SEO migration take?
SEO migration can take anywhere from a few days to a few weeks depending on the complexity of the website. Post-migration monitoring is often required for several months to ensure rankings remain stable.
Which redirect is best for SEO?
The best redirect for SEO is the 301 redirect, as it signals to search engines that a page has permanently moved, allowing link equity to be passed from the old URL to the new one.
How do I transfer SEO to a new website?
To transfer SEO to a new website, maintain internal linking structures where possible, set up proper 301 redirects, carry out technical audits, and optimise content on the new site. Monitoring rankings post-migration is also crucial.
Does a new website affect SEO?
Yes, launching a new website can affect SEO if not handled carefully. Proper planning, redirects, and optimisation are essential to avoid losing rankings or traffic during the transition.
