Our Mission Is To Provide SEO Services That Focus On Driving New Customers & Revenue
What makes Mint SEO different from other SEO service providers is our commercially-driven approach and commitment to generating new sales through your website as quickly as possible.
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Our Origin Story & Purpose
Mint SEO was founded by me, John Butterworth, in 2024. I have worked in SEO and digital marketing for 10 years. I’ve run SEO departments for market-leading brands and several marketing agencies. I’ve presented at SEO industry events (including the SEO Mastery Summit). But most importantly, I’ve transformed the financial performance of many businesses.
There is no area of SEO that I am not passionate about. Whether its content writing, keyword research, landing page design and development, link building, fixing technical SEO errors, or auditing websites – I love all of it, I’ve truly found my calling.
SEO is a form of digital marketing; but not all SEO professionals are digital marketers
To paraphrase Apple Co-founder Steve Wozniak ‘I was great at designing computers and writing software, but Steve Jobs was the one who could sell it.’ This echoes my thoughts on many SEO providers exactly.
SEO is very technical, there’s no getting away from that. Many SEO professionals are fantastic at driving organic traffic to your website, but fail to convert that traffic into paying customers for your business. That’s because they’re too Steve Wozniak and not enough Steve Jobs.
I founded Mint SEO to fix this trend and to provide business owners with the complete package. Not only do we have the technical skills to bring organic traffic onto your website, we also have the marketing skills to ensure that your website content resonates with your target audience – compelling them to take action!
Our focus is always on generating new customers for your business, its the most important metric and the one we want to be judged on. If you’re looking for an SEO service that provides an ROI and doesn’t try to confuse you with graphs or vanity metrics, then hit the button below.
Our Approach To SEO
Before hiring any SEO agency, we strongly recommend that you ask them questions regarding how they would implement SEO on your website. SEO is a fast changing industry and what worked last year might no longer work today.
Below are the 6 areas of SEO that we believe drive the biggest impact in 2024; these are the essential tasks we prioritise for every client. Make sure anyone you work with is implementing the below on your website 👇
Meeting Searcher Intent
Google is very good at knowing which content people want to see when making a search.
If your webpage content isn’t relevant to the keyword you’re trying to rank for, Google won’t display your website in SERPs.
E-E-A-T
Experience, Expertise, Authority, and Trust (E-E-A-T) is a crucial part of Google’s algorithm.
Google wants to see who operates your website, your industry experience, and that your content is not 100% written by AI.
Unique Information Gain Score
All content published on your website must contain unique information and insights.
If your website content is a rehash of your competitor’s content then this gives Google no incentive to display your website above theirs.
Internal Links & Anchor Text
The Googlebot works by landing on your website and clicking each of your links to navigate your website.
Inserting as many internal links as possible with keyword rich anchor text is vital to give the Googlebot context about your website content.
Website Schema Markup
Schema Markup is a snippet of code that is placed onto your webpage to help search engines understand your page content.
It is unseen on the front end and is a powerful tool to provide extra information to help search engines process your website.
Core Web Vitals
Core Web Vitals (CWVs) are a core part of the modern Google algorithm. Essentially, they assess the loading time and useability of your webpages.
Fast websites with a great UX receive a boost in Google Search results, while failing sites are penalised.
What Makes Mint SEO Different Than Other SEO Agencies
Free Conversion Rate Optimisation
We don’t just drive people to your website, we also ensure they take action! Mint SEO provides Conversion-Rate-Optimisation (CRO) services for free to all of our monthly SEO clients.
CRO is used to increase the percentage of website visitors that complete a desired action, such as making a purchase or filling out a form.
Our goal is to make our services as profitable for you, as quickly as possible. So that our SEO efforts generate their maximum impact we will apply CRO best practises to your landing pages to improve their effectiveness.
24-Hour Email Reply Guarantee
Customer service is extremely important to everyone at Mint SEO. We guarantee to reply to any email you send us within 24-hours, Monday-Friday.
Dedicated Account Manager
Every client has direct access to the SEO Manager who will be working directly on your website. We’re happy to have regular check-in meetings as often as you like: weekly, biweekly, or monthly.
Keyword Exclusivity
Many SEO agencies often stockpile clients in one industry sector whereby their clients compete for the same keywords. Mint SEO avoids this conflict of interest by not accepting new clients who wish target the same keywords as our existing clients.
In-Depth Reporting
Our reports cut-out the noise and make it easy for you to understand what tasks we’ve been working on and what results they have generated in terms of organic traffic, conversions, and form submission.
No Long-Term Contracts: Cancel Anytime
You’re free to cancel your SEO work with us at anytime. All we require is a 30-day notice period, which we use to finish up any high-priority tasks and create a handover that lets you continue the project.
Contact Us
Where To Find Us In Manchester
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO services.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
