Lead Generation SEO Agency In Manchester
Mint SEO provides search engine optimisation (SEO) services that dramatically improve the number of leads and sales generated through your website.
We are a proud Manchester SEO agency that accelerates business growth for our clients in the UK and across the globe.
If you’re seeking reliable SEO lead generation services from a trusted expert, hit the button below and let’s start the conversation.
Who Are Mint SEO?
Hey! My name is John Butterworth and I am the founder of Mint SEO agency in Manchester, UK. I have over 9 years of experience in generating sales leads and organic traffic for businesses by upgrading their websites with search engine optimisation and conversion rate optimisation.
I have presented at industry-leading digital marketing events (including the SEO Mastery Summit) and I’ve had senior SEO roles within multiple marketing agencies, getting results for clients in a wide-range of industries.
I founded Mint SEO to offer businesses a transparent and lead generating approach to SEO services. We focus on what truly matters – bringing you more customers.
If you’re looking for an SEO partner committed to turning your investment into real growth, press the button below and let’s get started
What Is SEO Exactly?
Search Engine Optimisation (SEO) is the process of making changes to your webpages so that they appear in Search Engine Result Pages (SERPs) for their assigned keywords. A keyword is simply the text used in a Google search, an example keyword would be “Manchester SEO agency.”
The goal of SEO is to target keywords that will be valuable to your business, then optimise your website’s pages so that they generate traffic from Google for those search terms. This will bring people onto your website who are actively looking to buy your products or services.
Your website is the only sales person who works for you 24/7 non-stop. SEO powers up your website so that customers can easily find your business, buy your products, and contact you whenever they need to.
What Makes SEO An Effective Lead Generator For Businesses?
Consumer psychology shows that customers conduct online research before making a purchase in order to make an informed decision and minimise any potential risks. Most online research starts with a Google search.
Appearing at the top of Google for the searches your customers are making is crucial. Doing so ensures that your brand and your products are introduced to the customer during their online research. Failure to do so means you’re not entering into the customer’s purchasing decision.
When a sales-prospect finds you through their own research they are much more likely to convert into a customer. This is because the interaction is organic and non-intrusive. You’ve not disrupted or frustrated the user with an ad they don’t want to see.
Because its the customer’s choice to visit your website they will take the time to engage with your content and absorb your sales messaging. This, combined with the endorsement Google provides simply by showing you in their search results, makes SEO the best lead generation channel for businesses.
What Makes Mint SEO Different Than Other SEO Agencies
Free Conversion Rate Optimisation
At Mint SEO, we don’t just bring visitors to your website – we make sure they take action! All monthly SEO clients receive free Conversion Rate Optimisation (CRO) services to boost the sales and enquiries being generated through their website.
Our aim is to make your investment in our agency profitable as quickly as possible.To maximise the impact of our SEO work, we use CRO techniques to enhance the performance of your landing pages at the start of your project.
CRO is all about increasing the percentage of visitors who complete a desired action, such as making a purchase or submitting a form. This involves closely analysing user behaviour, testing different design elements, refining your sales copy, and using social proof to build trust and influence decisions.
By improving your conversion rate, you can generate more revenue from your website – without needing more traffic. A small increase of 1% or 2% can potentially double the sales or enquiries currently being made through your website.
CRO is all about getting more value from your current traffic. When this is combined with SEO, you drive even more people to a high-converting website. A proven formula for business growth and revenue generation.
No Long-Term Contracts: Cancel Anytime
You’re free to cancel your SEO work with us at anytime. All we require is a 30-day notice period, which we use to finish up any high-priority tasks and create a handover that lets you continue the project.
Dedicated Account Manager
Every client has direct access to the SEO Manager who will be working directly on your website. We’re happy to have regular check-in meetings as often as you like: weekly, biweekly, or monthly.
Product-Led Content Writing
We excel in writing content that organically puts the focus on your products and services. Generate more customers through your blog with focused content that calls visitors to action.
24-Hour Email Reply Guarantee
Customer service is extremely important to everyone at Mint SEO. We guarantee to reply to any email you send us within 24-hours, Monday-Friday.
Keyword Exclusivity
Many SEO agencies often stockpile clients in one industry sector whereby their clients compete for the same keywords. Mint SEO avoids this conflict of interest by not accepting new clients who wish target the same keywords as our existing clients.
In-Depth Reporting
Our reports cut-out the noise and make it easy for you to understand what tasks we’ve been working on and what results they have generated in terms of organic traffic, conversions, and form submission.
A Step-By-Step Breakdown Of Our SEO Process
Advanced Keyword Research & Strategy
We uncover what Google searches your customers are making and plan our strategy.
Creating Money Pages For Your Website
We build landing pages to capture traffic for your commercial-intent keywords.
Building Your Top-Of-Funnel Content
We bring new prospects onto your website and educate them about your product offering.
Optimising, Monitoring, And Testing
We monitor the progress of our website changes and keep tweaking until we get the desired results.
Step 1: Advanced Keyword Research & Strategy
All SEO campaigns begin with keyword research; it’s a crucial first step because it reveals:
- The exact phrases that your customers are searching for
- The total number of Google searches each keyword receives
- How difficult it will be to get to Google’s page #1 for each keyword
Mint SEO uses our expertise to uncover every single keyword related to your products and industry sector, placing them into a database that you can access at any time.
Once we have created your keyword database, we use this data to create a bespoke SEO strategy for your business that will allow you to dominate the online visibility in your niche.
Step 2: Creating Your Money Pages
Money pages allow you to generate sales and enquiries from our SEO efforts as quickly as possible.
A ‘money page’ is the term given to landing pages that target commercial-intent keywords. Commercial-intent keywords are searched for by customers who are ready to make a purchase, they are in the bottom-of-funnel stage.
Example commercial-intent keywords for an online fashion retailer would be:
- Buy designer t-shirts
- Summer dresses for sale
- Women’s luxury clothing
- Cheap designer shoes
Each of these keywords have different product intent behind them, this means 4 individual money pages are needed to capture traffic for the full list of keywords.
Your business will have numerous commercial-intent keywords that will bring your target audience onto your website. Mint SEO will create all of the money pages your website needs to capture customers just as they’re ready to buy.
Step 3: Building Your Top-Of-Funnel Content
Top-of-funnel (ToFu) content attracts visitors at the beginning of their buyer journey, educates them on your products, and nurtures them into paying customers.
ToFu content includes informative articles, how-to guides, and expert tips. This content brings people onto your website who don’t yet know that your services are the solution to their problem.
Staying with the online fashion retailer example, top-of-funnel keywords might include:
- Summer outfit ideas
- Best clothes to wear to the office
- Which holiday outfits are in fashion
The objective is to write informative content that natively promotes your products in an organic way.
Then by linking to your money pages, you can create a powerful marketing funnel and clear user journey for your website.
Ongoing Optimisation And Testing
Once we begin making changes to your website we will continuously monitor the SEO and CRO performance of every landing page.
We will keep making small tweaks and revisions to improve your keyword positions, site visitor retention, and number of conversions.
At the very start of your project we will begin implementing the following SEO best practises onto your website:
- Writing schema markup
- Internal link optimisation
- Anchor text variation
- Meta tag optimisation
- Testing page keyword density
- Heading tag optimisation
- Improving language processing crawlability
- E-E-A-T optimisation
- Technical SEO fixes
We will keep making improvements until we achieve the best possible results from our SEO lead generation service.
Monthly Retainer Pricing
If you’re looking for one-off SEO services, you can explore our full range of offerings by following the link.
Growth Package
Standard Package
Our Full Range Of SEO Services
Mint SEO is your all-in-one Manchester SEO agency. See our full range of SEO services to boost your lead generation and organic traffic below:
Contact Our Agency
Where To Find Us In Manchester
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO services.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
