The SEO Agency That Grows Online Stores.
We provide website development and ecommerce SEO services for online stores (including Shopify) that want more sales from organic search (on Google and ChatGPT).
10+
Rated 5/5 by the founders & directors we work with
The goal we work toward: getting your store found for the keywords your customers actually search — so more of them discover you when they’re ready to buy.
Meet Mint SEO
Shopify & ecommerce SEO experts.
We are a specialist Shopify SEO agency. Our team are experts with Liquid, the codebase which Shopify is built on. We combine that expertise with our founder-built SEO systems to make your website visible for searches related to your products and industry.
Where we focus
Ecommerce platforms
We don’t ‘only know Shopify’. We can get results on all ecommerce platforms including: WooCommerce, Magento and BigCommerce.
What we do
Full Service SEO
Technical SEO, content, digital PR and AI search, and more sequenced into one bespoke roadmap for your brand.
Who we’re for
Ambitious online stores
DTC and Shopify brands, multi-store retailers and scaling ecommerce businesses.
What we care about
Revenue and sales
Every campaign is measured on the sales and new customers it brings in.
What we do / Our services
The full path from search to sale.
Eight disciplines, one job: turning organic search into a predictable revenue channel for your store. We sequence them into a single roadmap, quick technical wins first, then the content, authority and feed work that compounds month after month.
Mint SEO · Monthly retainer
Get everything on one rolling retainer.
Every service we provide is available to our retainer clients. Get the best value and the fastest results by letting Mint SEO founder John Butterworth personally manage your project.
We also build
Launch a new store, or improve the one you have.
Choosing an SEO developer over a regular developer is a smart move. Not only do you gain a beautifully designed website, you also get the bonuses regular developers don’t provide: such as page speed optimisation and driving organic traffic on launch.
Featured case study
Hidden Garden Flowers
A boutique florist getting buried on Google. We rebuilt the technical foundation, rewrote every collection page around real buyer intent, and earned the authority links to back it up — turning organic search into their biggest source of new orders.
Read the full story →Why Mint
Six reasons founders hire us — and keep us.
These aren’t perks. Each one is a deliberate decision about how we run the agency and together they’re why clients sign, stay, and send us referrals.
See how we work →Commercially driven
We optimise for revenue and new customers — not vanity traffic that never converts.
UK-based, in-house team
Work directly with the specialists doing the work. No offshoring, no middleman.
No long contracts
Stay because it’s working. Cancel any time — we earn the relationship every month.
Keyword & industry exclusivity
Once we work with you, we won’t take on a direct competitor in your space.
Transparent reporting
Clear monthly reports that tie every action back to traffic, rankings and sales.
A proven track record
9,470% growth. 256% more revenue. Real numbers, for real Shopify stores.
Meet the founder
Eleven years closing the gap between rankings and revenue.
I’m John Butterworth. I started Mint SEO in 2024 after more than a decade in SEO — running search teams for market-leading brands and agencies, and presenting at events like the SEO Mastery Summit.
I kept seeing the same thing: providers obsessed with traffic that never turned into sales. Our aim is to provide an SEO agency that generates more revenue than our service costs, each month, for our clients.
AI Search
Get found by AI, not just Google.
Shoppers don’t only Google anymore. They ask ChatGPT, Gemini and Google’s own AI Overviews for recommendations — and those answers are fast becoming the new shop window.
We optimise your store to be cited, surfaced and recommended by AI assistants like: AI Overviews, answer engines, chatbots and the shopping agents starting to buy on customers’ behalf — alongside classic Google rankings.
What sets Mint apart is how much they understand your business. They don’t just boost traffic — they bring in customers that convert.
Working with John is an absolute pleasure — super creative, and most importantly, he gets results. I have no hesitation recommending him.
Nothing was too much hassle. He boosted my traffic for my main keywords with minimal fuss and real speed. 10/10.
I’ve seen John deliver outstanding SEO results firsthand. His careful approach consistently drives measurable improvements in traffic and conversions.
Find us
Manchester, UK born. Backing stores globally.
Manchester, M2 3WQ
Ready when you are
See the revenue you’re leaving on Google.
Book a free strategy call. We’ll audit your store and show you exactly where the growth is — before you commit to anything.