Knowledge Hub
The Mint SEO Blog
Practical ecommerce and Shopify SEO advice — from technical fixes to conversion, UX and content, written by the team doing the work.
71 ArticlesWhat Goes In A Product Feed, Who Builds It, And Why Google Checks It
Google Shopping reads your products from a file with one row per variant, and so does each sales channel you add after it. That file is your ecommerce…
Read article →How To Get Traffic Flowing To Your Shopify Store, Starting With Search
A new Shopify store with almost no visitors needs Google search set up before anything else. It's the way to get traffic to your Shopify store that keeps…
Read article →Best Shopify Alternatives, Picked By The Reason You Want To Leave
The right platform after Shopify depends on the reason you want to leave. Among the best Shopify alternatives, WooCommerce suits a store that needs search traffic or wants…
Read →Ecommerce Internal Linking That Gets Product Pages Ranking
On a store, the pages that already earn clicks and backlinks should pass links to the category and product pages you want to rank. That is the heart…
Read →International Ecommerce SEO: Rank Abroad Without Losing Your Home Market
A store selling abroad has to rank in each new country without its home pages losing their place. That is the job of international ecommerce SEO, and it…
Read →Ecommerce Checkout Process: Seven Steps And Where Each One Loses The Sale
Shoppers abandon a checkout at the step that surprises them. In an ecommerce checkout process, the surprise to fix first is a delivery charge the shopper only meets…
Read article →Optimise A Product Page For SEO: Six Fields, Then The Markup
To optimise an ecommerce product page for SEO, work through six fields you already control, in a set order. The title tag comes first with the listing text…
Read →The Shopify Apps Worth Paying For, Job By Job
Start with Judge.me. Of the best Shopify apps for ecommerce, it is the one to install first, because Shopify retired the tool it once offered for customer reviews.…
Read →Ecommerce Copywriting: What Each Page Of Your Store Has To Say
Most ecommerce brands pick the wrong copywriting formulas for each page type. Product descriptions get the full AIDA treatment when they only need FAB. Abandoned…
Read →Ecommerce Conversion Tracking That Counts Every Sale Once
A couple of years ago, Shopify’s native analytics were bare bones. You got revenue and sessions. Useful for a glance, rubbish for ecommerce conversion tracking…
Read article →Ecommerce AB Testing Pays Off When The Change Is Big Enough To See
The first A/B test on a typical Shopify store targets button colours. Green versus blue, maybe rounded corners versus square. Those tests rarely shift revenue…
Read →Customer Retention In Ecommerce Comes Down To The Second Sale
A second order is mostly decided by the first one. Customer retention in ecommerce starts with a first purchase that matched its product page and turned up when…
Read →How To Choose An Ecommerce Platform In Five Checks
Run five checks on every option on your shortlist, and you'll only have to choose an ecommerce platform once. For most stores the deciding check is who will…
Read →Black Friday Ecommerce Tips That Stop The Sale Breaking On The Day
This year's sale weekend runs from Friday 27th November 2026 to Cyber Monday on the 30th. With a few weeks left, the Black Friday ecommerce tips worth acting…
Read article →Ecommerce Site Search Best Practices That Rescue The Searches You Are Losing
Your search bar can only match the words that sit in each product record. That is why ecommerce site search best practices start with your product titles, product…
Read →What Merchandising In Ecommerce Covers And How To Tell When A Change Works
Merchandising in ecommerce means choosing which products a shopper sees, where they appear, in what order and with what detail beside them. On a store, that comes down…
Read →What Headless Ecommerce Means For Your Online Store
Headless ecommerce splits your store in two. The front end shoppers browse runs on its own hosting, while your platform keeps the products, the cart and the checkout.…
Read →What To Check Before Your Online Store Takes Its First Real Sale
Run your launch checks in the order a miss would cost you money. An ecommerce website checklist built that way starts with payment, since a method that fails…
Read article →How To Write An Ecommerce About Us Page A First-Time Buyer Trusts
A stranger reads your About page to decide whether the shop is real before they pay. Write your ecommerce website's About Us page for that person, and answer…
Read →How To Reduce Your Store’s Bounce Rate By Fixing The First Ten Seconds
A high bounce rate is easiest to fix once you trace it to the landing page that loses shoppers in the first ten seconds after they reach it.…
Read →How To Speed Up Your Shopify Store Without Another Speed App
Shoppers judge a slow page by how long the main image takes to appear and how long a tap takes to answer. To speed up a Shopify store,…
Read →Ecommerce Content Marketing Examples That Sell
Most ecommerce shops treat content like a lucky dip. A blog post here, a social reel there, maybe a buying guide somebody knocked together on…
Read article →How To Move Your Store To A New Platform Without Losing Sales Or Rankings
Moving to a new platform copies your store's records into a fresh database, and the pages and settings around them get rebuilt. An ecommerce migration runs smoothly when…
Read →Your Ecommerce Sitemap Already Exists (So Here Is What To Check And Change)
Shopify and WordPress already write an ecommerce sitemap for every store built on them. It's an XML file listing your product URLs, collections and content pages, so Google…
Read →Local SEO For Ecommerce: Which Stores It Pays And What To Set Up
Only a store that meets customers in person can appear in Google's map results. So local SEO for ecommerce is worth the effort with a signed shop or…
Read →Enterprise Ecommerce SEO: Running A Large Store Through Its Templates
On a store with tens of thousands of products, SEO problems rarely sit on a single page. At that size enterprise ecommerce SEO is template work: the category…
Read article →SEO For Fashion Ecommerce: Collections, Colours, Sizes And Sell-Outs
A single dress in five colours and six sizes is thirty variants, and Google has to read all of them as one garment or it treats them as…
Read →Best AI Tools for Ecommerce, Ranked by the Work Each Tool Saves You
An AI tool earns its monthly fee when it takes over a job you already pay someone to do and runs it on your own store data. By…
Read →Off-Page SEO For Ecommerce: The Links, Mentions And Ratings That Rank A Store
Off-page SEO for ecommerce is the trust your store earns on websites you don't own. It comes from press links, brand mentions and reviews on sites Google reads,…
Read →B2B Ecommerce SEO Without Giving Away Your Trade Prices
Trade buyers usually pick a shortlist of suppliers before they ever call one. Your catalogue reaches that list through B2B ecommerce SEO, and on a trade store the…
Read article →What Ecommerce SEO Gets Your Store (And How To Tell It Is Paying)
Search ‘running shoes’ on Google and look at the first page. Mostly ecommerce shops. The same is true for ‘ceramic plant pots’, ‘dog harness’, and…
Read →How To Turn Store Visitors Into Leads That Become Customers
On a store, ecommerce lead generation means getting a shopper to leave an email address or a phone number before they go, even when they don't buy. It…
Read →Seven Store Migrations That Kept Or Lost Their Traffic (And Why)
Read each ecommerce migration case study next to the others and one difference decides it: what else changed on launch day. On Sistrix's visibility index and the stores'…
Read →How Your Store’s Funnel Works And How To Fix The Stage That Leaks
A sale on your store passes four stages: a visit, an add to cart, a started checkout and a payment. Together they make up your ecommerce funnel, and…
Read article →How To Audit Your Conversion Rate Without Chasing A Fake Leak
Start an ecommerce CRO audit from the orders that never came, and work back one stage of the funnel at a time. Stop at the single step that…
Read →What An Ecommerce Landing Page Needs And Which Page Each Visitor Should Land On
An ecommerce landing page is wherever a shopper lands after clicking an ad, an email or a Google result. Its job is to turn that one visit into…
Read →Two Ecommerce SEO Case Studies, With the Work, the Timing and the Sales Shown
A useful ecommerce SEO case study shows where the store started and what was changed. It gives the dates and says where each figure comes from. Dates matter…
Read →Ecommerce User Experience: Give Every Page on Your Store One Clear Job
Most ecommerce UX problems are invisible to the people who own the shop. You log into your Shopify admin, browse the front end, click through…
Read article →How To Audit Your Online Store’s SEO And Know What To Fix First
Most ecommerce sites lose organic traffic not because Google penalises them, but because nobody has ever checked whether the basics are in place. An ecommerce…
Read →Which Ecommerce Platform Ranks Best (And The Add-Ons That Hold A Store Back)
For most stores that want organic search to pay its way, Shopify is the best ecommerce SEO platform. It handles the storefront code and keeps pages quick without…
Read →SEO For Ecommerce Category Pages: How To Make Each One Rank
Good SEO for ecommerce category pages starts with one rule. Each collection is the single page on your store built for one range search, and the shopper's words…
Read →How To Sell On More Channels Without Giving Away Your Own Store
Running multichannel ecommerce content marketing requires more than posting the same message across every platform. Retailers with three or more channels achieve a 19.0% engagement…
Read article →What A CRM Does For Your Store (When You Need One And How To Pick It)
Retail and ecommerce brands see an average email marketing ROI of $45 for every dollar spent. That figure alone explains why ecommerce CRM software has…
Read →Ecommerce Keyword Research: Give Every Search One Page To Win
Most shop owners I’ve audited through Search Console are chasing the wrong keywords entirely. They throw one trophy term at their homepage, ignore the category…
Read →How To Increase Ecommerce Sales When Ad Clicks Cost More
Your cheapest route to increase ecommerce sales is usually to sell more to the people already on your store. Bigger orders come next. Paying for more traffic comes…
Read →What A Good Conversion Rate Looks Like For Your Store In 2026
Three orders from every 200 sessions is a healthy figure for a sofa shop. A coffee store can double that and still trail its category, because a good…
Read article →Site Migration SEO Checklist: A Pass Test For Every Step
Three things decide whether your rankings survive a store move, and an SEO checklist for a website migration should prove each one before launch. Each old URL that…
Read →SEO A/B Testing: How To Run One On Your Store Without Duplicate Pages
SEO A/B testing changes one thing on a group of pages that share a template and leaves a matched group of the same pages untouched. Over the same…
Read →Changes That Raise Your Store’s Conversion Rate, Starting With The Offer
The quickest way I know to improve an ecommerce store's conversion rate is to start with the offer. In a free delivery test published by Intelligems, only 17.49%…
Read →SEO Pagination That Keeps Every Product Within Google’s Reach
On a store, getting pagination right for SEO comes down to three settings that keep every product within reach. Give each collection page its own ?page= address, link…
Read article →What AEO Adds To SEO For An Online Store
The Shopify App Store now lists a run of apps promising to get a store into ChatGPT's answers, and many of them are built around an llms.txt file.…
Read →Find The Step Where Your Store Loses The Sale And Fix It First
The Shopify checkout that’s bleeding you the most money probably looks fine when you test it on your laptop. It loads without errors and the…
Read →SEO Strategy For Online Stores That Puts Revenue Pages First
Most ecommerce SEO strategies I see are built backwards. Shop owners obsess over rankings for keywords that never ring the till, celebrating page one positions…
Read →Ecommerce Web Design That Sells, Ranks And Survives A Relaunch
Most ecommerce shops look perfectly fine. Clean layout, decent product photos, a basket that works. And yet 98 out of every 100 visitors leave empty-handed.…
Read article →Successful Shopify Store Examples And What You Can Copy
Five successful Shopify store examples are worth a small store owner's time: Gymshark and Represent in the UK, and Beardbrand, Ruggable and Graza in the US. Each has…
Read →What To Fix In Ecommerce Technical SEO (And What To Leave Alone)
You've opened Search Console or a crawl report on your store and found thousands of flagged URLs. Deciding which of those flags cost you sales is the heart…
Read →Which Filter Pages Google Should Index (And How To Keep The Rest Out)
Getting faceted navigation right for SEO comes down to one decision per filter: which filter pages Google should index, and how to keep every other filter URL out…
Read →How To Earn Links That Lift Your Store’s Collection Pages
Open your backlink report and sort it by target page: on a typical Shopify store the product pages have none, and most of what exists lands on the…
Read article →The Shopify Themes Worth Picking For SEO (And What The Theme Never Decides)
One figure, 83.2%, does most of the work of choosing the best Shopify theme for SEO before you open a demo. Shopify's data attaches it to the middle-ranked…
Read →The Shopify Profit Margin Your Admin Does Not Show You
Open your Shopify admin, head to Analytics > Reports, and pull up the Returning Customer Rate. That single number tells you more about ecommerce profitability…
Read →Ecommerce Metrics: The Numbers That Matter (And Why Yours Do Not Match The Averages)
Most Shopify store owners open their dashboard every morning, glance at sessions and revenue, then close the tab feeling like they’ve done their due diligence.…
Read →Urgency And Scarcity Marketing: What Still Works (And What The UK Banned In 2025)
Most Shopify stores bleed sales to hesitation. A shopper reads a couple of reviews then opens a new tab to ‘come back later’. That’s the…
Read article →Your Shopify Product Page Has Two Buy Buttons. Only One Of Them Is Yours
Amazon puts two buttons on every product page, and neither is an accident. ‘Add to Cart’ catches the browser still weighing options; ‘Buy Now’ grabs…
Read →An Ecommerce SEO Checklist Where Every Line Is A Test You Can Run
Most Shopify sites I audit have the same handful of problems baked in from day one. The owner picked a theme, uploaded products, started running…
Read →What Social Proof Is Worth Showing On Your Store (And Where To Put It)
There are twelve types of ecommerce social proof a store can show, and only two are worth your morning. Here they are, ranked and placed on the page.…
Read →Where To Put An Upsell (And How To Tell If It Made You Money)
Ads have got dearer and your margin has got thinner, so buying another customer has stopped looking clever. That is the moment many ecommerce stores turn to upselling.…
Read article →The Six Mobile Changes That Move Ecommerce Revenue First
Phones bring you most of your sessions and a fraction of your orders. Store owners send me that number most weeks, along with a mobile guide they've found…
Read →Ecommerce Chatbot Examples: What 56 Real Shopify Stores Actually Run
The same handful of brands turns up in every list of ecommerce chatbot examples: H&M's style quiz, Sephora, Domino's pizza ordering. Most of those launched on Facebook Messenger…
Read →The Best WordPress Themes for Ecommerce Stores
Your WordPress ecommerce themes choice is the single decision that touches every other part of your shop. It determines page speed, checkout flow, mobile experience,…
Read →What Is Ecommerce SEO? And How To Do It For Your Store
Ecommerce SEO is how online stores get found on Google. When someone searches for a product you sell, good SEO puts your pages in front…
Read article →What Is Ecommerce?
Ecommerce refers to buying and selling goods or services through the internet, from the moment a customer browses a product online to the final payment…
Read →