Knowledge Hub
The Mint SEO Blog
Practical ecommerce and Shopify SEO advice — from technical fixes to conversion, UX and content, written by the team doing the work.
71 ArticlesHow Your Store’s Funnel Works And How To Fix The Stage That Leaks
Every sale on your store travels the same route: a visit, something in the cart, an opened checkout and a payment. That route is your ecommerce funnel, and…
Read article →How To Audit Your Conversion Rate Without Chasing A Fake Leak
An ecommerce CRO audit finds the one step in a store's funnel where shoppers stop buying, and the reason they stop there. It starts from the orders that…
Read article →What An Ecommerce Landing Page Needs And Which Page Each Visitor Should Land On
An ecommerce landing page is the page a shopper lands on after clicking an ad, an email or a Google result, built so that one visit ends in…
Read →Two Ecommerce SEO Case Studies, With the Work, the Timing and the Sales Shown
BedShelfie sells shelves that clamp onto dorm bunks, and its Google Search sales ran 256% ahead of the previous back-to-college season. Hidden Garden Flowers, a Los Angeles florist,…
Read →Ecommerce User Experience: Give Every Page on Your Store One Clear Job
Most ecommerce UX problems are invisible to the people who own the shop. You log into your Shopify admin, browse the front end, click through…
Read →How To Audit Your Online Store’s SEO And Know What To Fix First
Most ecommerce sites lose organic traffic not because Google penalises them, but because nobody has ever checked whether the basics are in place. An ecommerce…
Read article →Which Ecommerce Platform Ranks Best (And The Add-Ons That Hold A Store Back)
For a store that wants organic search to pay, my ranking puts Shopify first, because Shopify runs the storefront code and keeps it fast without a developer. On…
Read →SEO For Ecommerce Category Pages: How To Make Each One Rank
This is the SEO ecommerce category pages need before they rank for a range search. Each one should be the one page on your store built for that…
Read →How To Sell On More Channels Without Giving Away Your Own Store
Running multichannel ecommerce content marketing requires more than posting the same message across every platform. Retailers with three or more channels achieve a 19.0% engagement…
Read →What A CRM Does For Your Store (When You Need One And How To Pick It)
Retail and ecommerce brands see an average email marketing ROI of $45 for every dollar spent. That figure alone explains why ecommerce CRM software has…
Read article →Ecommerce Keyword Research: Give Every Search One Page To Win
Most shop owners I’ve audited through Search Console are chasing the wrong keywords entirely. They throw one trophy term at their homepage, ignore the category…
Read →How To Increase Ecommerce Sales When Ad Clicks Cost More
Buying another visitor costs more than it did a year ago, which changes the answer to how to increase ecommerce sales. On Meta alone, the cost of reaching…
Read →What A Good Conversion Rate Looks Like For Your Store In 2026
Sell sofas online and three orders from every 200 sessions sits comfortably inside your category's range. Sell coffee and twice that can still leave you behind it. The…
Read →Site Migration SEO Checklist: A Pass Test For Every Step
Rankings come through a store migration when three things arrive intact. Every old URL that earned traffic lands on its closest new page in one redirect, every page…
Read article →SEO A/B Testing: How To Run One On Your Store Without Duplicate Pages
An SEO A/B test changes one thing on a group of pages that share a template and leaves a matched group of the same pages untouched. Over the…
Read →Changes That Raise Your Store’s Conversion Rate, Starting With The Offer
The quickest way I know to improve ecommerce conversion rate is to start with the offer. In a free delivery test published by Intelligems, only 17.49% of a…
Read →SEO Pagination That Keeps Every Product Within Google’s Reach
On a store, SEO pagination comes down to three settings that keep every product within Google's reach. Give each collection page its own ?page= address, link to the…
Read →What AEO Adds To SEO For An Online Store
The Shopify App Store now lists a run of apps promising to get a store into ChatGPT's answers, and many of them are built around an llms.txt file.…
Read article →Find The Step Where Your Store Loses The Sale And Fix It First
The Shopify checkout that’s bleeding you the most money probably looks fine when you test it on your laptop. It loads without errors and the…
Read →SEO Strategy For Online Stores That Puts Revenue Pages First
Most ecommerce SEO strategies I see are built backwards. Shop owners obsess over rankings for keywords that never ring the till, celebrating page one positions…
Read →Ecommerce Web Design That Sells, Ranks And Survives A Relaunch
Most ecommerce shops look perfectly fine. Clean layout, decent product photos, a basket that works. And yet 98 out of every 100 visitors leave empty-handed.…
Read →Successful Shopify Store Examples And What You Can Copy
Five successful Shopify store examples are worth a small store owner's time: Gymshark and Represent in the UK, and Beardbrand, Ruggable and Graza in the US. Each has…
Read article →What To Fix In Ecommerce Technical SEO (And What To Leave Alone)
You've opened Search Console or a crawl report on your store and found thousands of flagged URLs. Deciding which of those flags cost you sales is the heart…
Read →Which Filter Pages Google Should Index (And How To Keep The Rest Out)
Good SEO faceted navigation comes down to one decision per filter: which filter pages Google should index, and how to keep every other filter URL out of its…
Read →How To Earn Links That Lift Your Store’s Collection Pages
Open your backlink report and sort it by target page: on a typical Shopify store the product pages have none, and most of what exists lands on the…
Read →The Shopify Themes Worth Picking For SEO (And What The Theme Never Decides)
83.2% settles most of the best shopify theme for seo question before you open a demo. Shopify's data attaches it to the middle-ranked theme in its own store.…
Read article →The Shopify Profit Margin Your Admin Does Not Show You
Open your Shopify admin, head to Analytics > Reports, and pull up the Returning Customer Rate. That single number tells you more about ecommerce profitability…
Read →Ecommerce Metrics: The Numbers That Matter (And Why Yours Do Not Match The Averages)
Most Shopify store owners open their dashboard every morning, glance at sessions and revenue, then close the tab feeling like they’ve done their due diligence.…
Read →Urgency And Scarcity Marketing: What Still Works (And What The UK Banned In 2025)
Most Shopify stores bleed sales to hesitation. A shopper reads a couple of reviews then opens a new tab to ‘come back later’. That’s the…
Read →Your Shopify Product Page Has Two Buy Buttons. Only One Of Them Is Yours
Amazon puts two buttons on every product page, and neither is an accident. ‘Add to Cart’ catches the browser still weighing options; ‘Buy Now’ grabs…
Read article →An Ecommerce SEO Checklist Where Every Line Is A Test You Can Run
Most Shopify sites I audit have the same handful of problems baked in from day one. The owner picked a theme, uploaded products, started running…
Read →What Social Proof Is Worth Showing On Your Store (And Where To Put It)
Twelve types of ecommerce social proof, and nobody tells you which two are worth your morning. Here they are ranked and placed, starting from what the phrase even…
Read →Where To Put An Upsell (And How To Tell If It Made You Money)
Ads have got dearer and your margin has got thinner, so buying another customer has stopped looking clever. That is the moment most stores turn to ecommerce upselling.…
Read →The Six Mobile Changes That Move Ecommerce Revenue First
Phones bring you most of your sessions and a fraction of your orders. Store owners send me that number most weeks, attached to a request for mobile ecommerce…
Read article →Ecommerce Chatbot Examples: What 56 Real Shopify Stores Actually Run
The same handful of brands turns up in every list of ecommerce chatbot examples: H&M's style quiz, Sephora, Domino's pizza ordering. Most of those launched on Facebook Messenger…
Read →Your Store Is Already Sending Google A Product Feed. Here Is What It Left Blank
Your store is probably sending an ecommerce product feed to Google right now, and nobody told you. Connect the Google & YouTube channel to a Shopify store and…
Read →How To Get Traffic To Your Shopify Store: Choosing The Two Channels Worth Your Time
The question I am asked most often is how to get traffic to your Shopify store. I answer it by opening one report, which takes about forty seconds.…
Read →The Shopify Alternatives Worth Your Time (And What Leaving Actually Costs)
Every shortlist of the best Shopify alternatives names the same five platforms, and the shortlist itself is right. Wix and Squarespace come first, then BigCommerce and WooCommerce, with…
Read article →Which Pages On Your Store Deserve An Internal Link
Your crawl flags a product page as having no incoming internal links. You open the collection page and there it is, linked, sitting in the grid. That contradiction…
Read →The Market Decision That Comes Before Any Hreflang Tag
You have taken a handful of orders from Germany this year. Someone has said it is time to sell abroad. Every guide to international ecommerce SEO then tells…
Read →What You Can Change In Your Checkout (And What Shopify Decides)
Seven steps stand between add to cart and a paid order, and on a hosted platform only the first and the last of them are yours to change.…
Read →Your Theme Already Did Most Of The Product Page Checklist. Here Is What It Left You
You have read the list. Write unique descriptions, compress the images, add schema. Then you open your store, look at nine hundred products, and it stops being advice.…
Read article →Every Shopify App Is Rated 4.8. Here Is How I Pick The Ones Worth Paying For
Nearly every app on a Shopify shortlist is rated somewhere between 4.7 and 5.0. That means the star rating can't tell you which of the best Shopify apps…
Read →How To Write Product Copy That Sells Across A Whole Catalogue
Most ecommerce brands pick the wrong copywriting formulas for each page type. Product descriptions get the full AIDA treatment when they only need FAB. Abandoned…
Read →Set Up Conversion Tracking Your Store Can Trust
A couple of years ago, Shopify’s native analytics were bare bones. You got revenue and sessions. Useful for a glance, rubbish for ecommerce conversion tracking…
Read →Your Traffic Decides Which A/B Tests You Can Run
The first A/B test on a typical Shopify store targets button colours. Green versus blue, maybe rounded corners versus square. Those tests rarely shift revenue…
Read article →Customer Retention In Ecommerce Starts Before The First Order Lands
Ask an ecommerce owner what they are doing about customer retention in ecommerce and you will hear about an email sequence, a points balance, or a win-back discount.…
Read →Pick An Ecommerce Platform You Will Not Have To Migrate Off
Work out how to choose an ecommerce platform and you find three permanent decisions. Your product URL path, how much of the theme template you can edit, and…
Read →The Black Friday Jobs You Cannot Start In November
Black Friday 2026 lands on Friday 27th November, with Cyber Monday on the 30th. From today that's 106 days. Timing decides more than most Black Friday advice admits.…
Read →What Your Store’s Search Does When A Shopper Spells It Wrong
Your search box works. Type a product name in yourself and the right thing comes back, which is why it has never made a list of things to…
Read article →What Is Merchandising In Ecommerce (And Which Decisions Are Yours)
Ecommerce merchandising is the set of decisions about which products a shopper sees, in what order, and how each one is described. Every store has already made those…
Read →Headless Ecommerce: What It Is (And Whether Your Store Needs It)
Ask what is headless ecommerce and you tend to get an architecture diagram. The plain version is this. Your storefront becomes a separate application that asks your commerce…
Read →The Checks Your Store Fails (And The Ones Your Platform Already Handled)
Every ecommerce website checklist opens with the domain and the hosting, moves to the theme and the product pages, and ends at the payment gateway and launch day.…
Read →What To Put On An Ecommerce About Page (And In What Order)
Your About page is probably the oldest copy on your store. It gets written in an afternoon during launch week, linked from the header and the footer, and…
Read article →The Order To Work In When Your Store’s Bounce Rate Is Bad
You have a bounce rate you do not like. Sixty per cent, or eighty, or on a bad week a flat hundred with an average session duration of…
Read →Your Shopify Speed Score Is Lying To You. Here Is What To Fix Instead
Open your Shopify admin and look at the speed score. It is probably in the thirties with a red bar beside it. Every guide answering how to speed…
Read →What Changes When Your Store Gets Too Big To Fix Page By Page
Your catalogue has outgrown the way you work on it. Everything enterprise ecommerce SEO asks of you changes at this size. You can still open a product page…
Read →What Six Real Shops Publish (And What Each Page Is There To Do)
Most ecommerce shops treat content like a lucky dip. A blog post here, a social reel there, maybe a buying guide somebody knocked together on…
Read article →What An Ecommerce Migration Moves And What It Leaves Behind
Your platform is costing you more than it returns, and every guide you open tells you to move. None of them puts a price on what the move…
Read →The Sitemap Changes Your Store Can Make (And The Ones It Cannot)
Your ecommerce sitemap is an output of your catalogue. On Shopify it gets built from whatever your catalogue holds at that moment. Shopify's guide to finding and submitting…
Read →Which Parts Of Local Search Apply To Your Store (And Which Do Not)
Six pages rank for local SEO for ecommerce and every one of them opens by telling you to claim your Google Business Profile. For a good share of…
Read →The Fashion SEO That Still Works When You Are Not ASOS
Nine colours and eight sizes is one dress to you. To Google it’s seventy-two purchasable things. Nothing else you can sell online multiplies like that. Good SEO for…
Read article →The AI Tools Worth Paying For (And The Ones Your Shopify Plan Already Covers)
Searching for the best AI tools for ecommerce turns up the same fifteen names in a different order every time. Every app in your admin has grown an…
Read →Your Trade Prices Can Stay Private And Your Catalogue Can Still Rank
Talk about b2b ecommerce seo usually starts with keywords. On a trade catalogue it starts somewhere else: with what a stranger is allowed to see. Most wholesale sites…
Read →Off-Page SEO For Ecommerce: Where To Point Links And What It Costs
Send your next link to a category page. That one instruction is worth more to most stores than any tactic list. Off-page SEO is everything working for your…
Read →The Benefits Of Ecommerce SEO (And What Each One Is Worth)
Search ‘running shoes’ on Google and look at the first page. Mostly ecommerce shops. The same is true for ‘ceramic plant pots’, ‘dog harness’, and…
Read article →Ecommerce Lead Generation, Measured Across 54 Live Storefronts
You are paying for visitors who leave without telling you who they are. Fixing that is what ecommerce lead generation is for. If the opt-in rate on your…
Read →What Eleven Published Ecommerce Migrations And 892 Tracked Moves Show About Organic Traffic
Every ecommerce migration case study you can find on Google ends well, whether it is Inflow's Simms Fishing write-up or Shopify's Great Little Trading Company page. That is…
Read →The Best WordPress Themes for Ecommerce Stores
Your WordPress ecommerce themes choice is the single decision that touches every other part of your shop. It determines page speed, checkout flow, mobile experience,…
Read →What Is Ecommerce SEO? And How To Do It For Your Store
Ecommerce SEO is how online stores get found on Google. When someone searches for a product you sell, good SEO puts your pages in front…
Read article →What Is Ecommerce?
Ecommerce refers to buying and selling goods or services through the internet, from the moment a customer browses a product online to the final payment…
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