Shopify SEO Consultant
John Butterworth is a Shopify SEO consultant that specialises in generating consistent regular sales for online stores.
As an experienced SEO consultant, John has increased the organic traffic of over 100 websites. He has helped many Shopify store owners navigate the platform’s unique SEO challenges.
With expertise in optimising product pages, collection pages, and site speed, John can enhance your store’s online visibility by aligning it with Google’s guidelines.
If you’re looking for a committed Shopify SEO consultant to turn your store into a sales powerhouse, click the button below and let’s start the conversation.
See PricingShopify SEO Consulting Pricing
1 Day In-Person Consulting
1 Day Video Consulting
Custom SEO Strategy For Your Online Store
What Do Shopify SEO Consultants Do?
Shopify SEO consultants specialise optimise Shopify websites to improve their visibility on search engine result pages and drive more organic traffic.
They address Shopify-specific SEO challenges, such as fixing duplicate content issues, improving site speed, and optimising product and collection pages. Consultants also perform keyword research, align your website with Google’s guidelines, and update page designs to increase average order values (AOV).
Their ultimate goal is to help Shopify store owners attract more visitors, increase sales, and achieve long-term growth by ensuring the store ranks higher in search results relevant to your products.
A Shopify SEO consultant can also help with other tasks such as: scaling up your content production, creating your SEO strategy, or training your staff on SEO best practices.
How Our Shopify SEO Consultants Can Help You
CRO and Checkout Optimisation
Shopify SEO Consultants aren’t just here to drive more visitors to your website, we also want to make sure those people take action once they land. Mint SEO founder John Butterworth is an expert in conversion rate optimisation (CRO) and checkout optimisation.
CRO is the process of improving a website or online store to increase the percentage of visitors who take desired actions, like making a purchase or signing up for a coupon.
For Shopify stores this means optimising product pages with clear descriptions, professional images, and trust signals like customer reviews or secure payment badges. It also includes optimising the checkout process to cart abandonments by: offering guest checkout, minimising form fields, and providing multiple payment options to make buying easier.
Cross-selling is another key aspect of CRO for Shopify stores. By showcasing frequently bought-together products on product pages, in the cart, or at checkout, you can increase your customers Average Order Value (AOV) and overall sales.
John Butterworth will work with you to conversion optimise your store to generate more revenue, sell more products, and increase your AOV – all from your existing traffic.
Target Transactional Keywords to Capture Ready-to-Buy Shoppers
Transactional-intent keywords are the exact phrases people type into search engines when they’re ready to buy a product. These are high-value terms like “buy stainless steel water bottle,” “best hiking boots for men,” or “discount red coffee makers.” Unlike informational searches, these keywords show clear intent to purchase, making them a goldmine for generating sales.
At this stage in the buyer’s journey, customers are at the bottom of the funnel. They’ve already researched their options, compared products, and are now looking for a store to make their purchase. This means they’re not just browsing—they’re actively searching for what you sell. By ranking for these keywords, you can position your products in front of motivated buyers who are ready to click “add to cart.”
Optimising your Shopify store for transactional-intent keywords turns your site into a powerful inbound marketing machine. Instead of chasing customers, they come directly to you, searching for products you already offer. This approach ensures that every visitor is highly qualified, leading to more conversions and a steady stream of sales. It’s a simple yet highly effective way to grow your revenue by meeting buyers exactly where they are.
Content Marketing That Focus On Your Products
It’s natural for customers to research products before buying them. By creating SEO content that answers any questions related to your products, you can engage with customers early on and educate them on your product offering.
Mint SEO specialises in revenue-generating SEO services and this applies to all content articles that we write for your website. Our goal is to create content that puts the focus on your products and nudges the reader to make a purchase.
Our Shopify SEO consultants start by creating a content marketing plan for your online store that is powered by keyword research. Traditionally, product keyword searches follow these formats:
- [Your product] Vs [competing product]
- Best [product] lists
- Gift ideas for [occasion]
- [Competitor product] alternatives
- [Your product] Reviews and Customer Feedback
- What to Look for in a [product]
These keywords present the perfect opportunity to drive organic traffic from qualified sales prospects. Once these visitors hit your website, our content is designed to funnel visitors to your product and collection pages, thus creating a powerful lead nurturing journey for your website.
Fix Complex Technical SEO Errors
Technical SEO issues can hold your Shopify store back, but fixing them isn’t always straightforward. Challenges like duplicate content from Shopify’s URL structure, slow-loading pages, or missing schema markup can prevent search engines from fully understanding and ranking your store. These hidden barriers could be costing you traffic and sales.
To uncover exactly what’s holding your store back, we’ll start with a comprehensive technical SEO audit. We deep dive every aspect of your Shopify setup, from crawlability and indexing to page speed and theme bloat. Our audit pinpoints the hidden issues you may not have the tools or expertise to identify.
Once we know what’s affecting your rankings, we’ll handle the solutions for you. With our expert guidance, you won’t have to worry about tackling complex problems or risking costly mistakes. Instead, you’ll have a Shopify store that runs smoothly, ranks higher, and converts more visitors into paying customers.
Advanced SEO Plans and Strategies for Shopify
You’ve tried everything: optimising content, refining keywords, and testing plugins, but your site still won’t move to page 1 for your target keywords. Relying on Shopify’s built-in SEO features or apps can help you cover the basics, but these tools can only take your store so far. To achieve game-changing results, you need an advanced SEO strategy crafted by a Shopify expert.
A Shopify SEO expert goes beyond basic site optimisations, diving into complex areas like site structure, custom schema markup, and advanced keyword strategies that are essential for higher eCommerce rankings.
DIY SEO tools and apps cannot keep up with the frequent updates to Google’s search algorithm. An experienced Shopify SEO consultant stays ahead of these changes, ensuring your store’s SEO strategy evolves with the latest trends. This proactive approach helps future-proof your Shopify store and maintain steady growth.
With an advanced Shopify SEO strategy, your store can stand out in search results, attract the right audience, and convert more visitors into customers. Partnering with a Shopify SEO consultant ensures your store reaches its full potential, driving sustainable growth and delivering real business results.
Shopify SEO Challenges We Will Help You Overcome
Below are the most common SEO challenges with Shopify’s platform. Our Shopify SEO Consultants can help you eliminate the following issues to turbocharge your store’s organic traffic growth.
Auto-Generated Duplicate URLS
Another common SEO issue for Shopify stores is duplicate URLs, which occurs because Shopify generates multiple URLs for the same product or page.
For example, a product can be accessed through both the main product URL and collection-based URLs like /products/product-name and /collections/collection-name/products/product-name.
This duplication confuses search engines, making it unclear which version to prioritise, potentially splitting link equity and harming your rankings.
Limited Customisation of URL Structure
Shopify requires certain prefixes in URLs, such as /collections/ for category pages and /products/ for individual products. While this structure is functional, it limits your ability to create cleaner, shorter, or more keyword-focused URLs, which can be beneficial for SEO.
To work around this we will optimise the key elements of your landing pages to maintain a clear site hierarchy for search engines to crawl.
Bloated Shopify Themes And Apps
Each extra element, from flashy sliders to built-in widgets, adds weight to the page load time, which can negatively impact user experience and SEO performance.
Search engines favour fast, streamlined sites, so themes overloaded with code that isn’t being used can hold back your rankings.
What’s Included With Our Shopify SEO Consulting?
Mint SEO is here to support you on SEO and digital marketing best practices so that you can achieve the very best ROI from your efforts. Below are some of the topics we can provide expert support with:
Content Audits
Link Building Strategies
Technical SEO Audits
Page Speed Optimisation
Search Engine Algorithms
Conversion Rate Optimisation
PPC Ad Campaigns
Landing Page Design
Email Automations
Click & Conversion Tracking Setup
Google Analytics 4
Shopify Themes
Who Are Mint SEO?
John is an experienced Shopify SEO consultant with a track-record of success. He has search-engine-optimised over 100 websites, with each one achieving a surge in organic traffic. John understands the nuances of Shopify SEO, possessing the knowledge to make the platform work harder for you.
John Butterworth personally represents Mint SEO during all consulting services. If you choose to work with us, you will be working directly with John to grow your website, brand, and sales.
The best Shopify SEO Consultants understand that SEO is primarily a lead generation tool to grow your sales pipeline. Generating new customers for your store will always be the core focus of our SEO consulting. We’re only interested in generating the right traffic to your website, and ensuring that traffic then converts into paying customers.
All Shopify SEO Services We Provide
Mint SEO is a full service Shopify SEO consultancy. Below is a complete list of the services we provide to improve your online store’s SEO performance:
Monthly eCommerce SEO
Sign up for our monthly retainer, a custom SEO package designed to grow the sales of your online store.
SEO Content Writing
Create keyword-rich blogs, descriptions, and landing pages tailored to your store’s products.
Local SEO Service
Optimises your store for local searches with Google My Business, citations, and local keywords.
Technical SEO Service
Fix critical issues like duplicate content, slow site speeds, and crawl errors, which are harming your SEO performance.
Website Audit Service
Analyse your Shopify store’s SEO health to identify and fix technical issues that are holding back your keyword rankings.
On-Page SEO Service
Improve landing page design, meta data, and content, across your store for better search visibility and conversions.
SEO Strategy Service
Develop a customised SEO plan to achieve your store’s goals and maximise long-term growth.
SEO Migration Service
We audit content, manage redirects, and update sitemaps to protect your organic traffic when changing your domain name.
Video SEO Service
Optimise your YouTube videos to rank higher in search results and drive traffic to your Shopify store.
Web Design SEO Service
Create a new website with a modern, SEO-friendly design that improves performance and drives more conversions.
Increase Your Organic Traffic And Keyword Rankings
First and foremost, Mint SEO’s Shopify consultants contain all of the knowledge and experience needed to build a strategy that will increase your organic traffic and overtake your competitor’s websites in the Google rankings.
Your Questions Answered During Face-To-Face Meetings
Get any questions you or your team might have answered straight away during face-to-face meetings. Our SEO consultants are trained to answer any questions you have regarding your website or anything digital marketing related.
Cost-Effective Access To Experienced SEO Professionals
Avoid the expense of hiring full-time employees by working with experienced consultants on an as-needed basis.
Mint SEO does not lock you into long-term contracts. We’re here to help you when you need us. Scale our services up or down as needed.
Train Your Staff On SEO Best Practises
SEO Consulting can be used to upskill your staff. Mint SEO will happily train your staff on SEO best practises so that they can optimise your website and regularly create winning content.
Understand Where You’re Going Wrong
If you’re investing time and effort into your website but not getting the desired results, it’s likely that some SEO mistakes are frequently being repeated on your site.
Mint SEO will discover these mistakes for you, fix them, and teach you how to avoid them in the future.
Contact Our Shopify SEO Experts
How To Contact Us
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO services.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
Shopify SEO Consulting FAQs
How quickly can I expect results from Shopify SEO?
SEO is a long-term strategy, but many clients start seeing measurable improvements in rankings and traffic within 3–6 months. The exact timeline depends on your store’s current SEO health and the level of competition in your niche. At Mint SEO, we prioritise impactful changes early on to deliver results as quickly as possible.
Will Shopify’s built-in SEO features be enough for my store?
While Shopify provides some basic SEO features (like sitemaps and SSL), they only cover the fundamentals. To compete in competitive niches, you need advanced SEO strategies that go beyond what Shopify offers. Mint SEO’s expertise ensures your store is fully optimised for higher rankings and conversions.
Can Mint SEO work with stores targeting international customers?
Absolutely. Whether you’re targeting the UK or a global audience, we optimise your store for international SEO. This includes hreflang tags, localisation of content, and strategies for country-specific search engines to maximise your reach.
Do I need to redesign my store for SEO improvements?
Not necessarily. We work with your existing Shopify theme to make the necessary technical and content adjustments. If significant changes are needed for optimal performance (e.g., improving page speed or mobile usability), we’ll recommend them but ensure minimal disruption to your store.
