Content Writing For Ecommerce Websites

Most online stores use manufacturer descriptions that kill their rankings. We write unique content that helps you stand out from competitors selling the same products.

From compelling product copy to in-depth articles for your blog, we create content that satisfies Google’s algorithms while convincing customers to buy.

Our SEO content writing service guarantees:

Written content that is optimised to drive traffic from an SEO keyword of your choosing

SEO analysis and competitor research to build a content outline that Google will understand and reward

UK-based native English writers

Included In Our Content Writing Service

Experienced Ecommerce Professionals Writing Your Content

Full Keyword Optimisation On All Written Content

Internal Link And Anchor Text Optimisations

UK-Based English Native Writers

Posting The Content To Your Website

Natively Including Your Products Within All Article Content

Types of Content We Create For Ecommerce Stores

Content Marketing Articles
Product Descriptions
Category Page Content
FAQ Sections
Size Guides & Specifications
Meta Titles & Descriptions
Landing Pages

Every project includes a free content calendar that maps out your publishing schedule for maximum impact.

Contact Us

Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO content writing services.

We are open Monday-Friday from 9:00 am to 5:00 pm.

Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

Learning & Knowledge Centre

Key Google Algorithm Updates Related To Content Writing

Helpful Content Update (2022 – 2024)

The Helpful Content Update tanked the visibility of pages/posts that aren’t genuinely useful to readers. In other words, pages that were designed for search rankings instead of user benefit.

A prime example is food recipe pages that include thousands of words of unnecessary anecdotes before actually presenting the recipe. This provides a poor user experience, prompting the need for this update.

E-E-A-T Update (2023)

E-E-A-T is a crucial factor in how Google assesses content quality, particularly for YMYL (Your Money or Your Life) topics.

It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This means that your content should demonstrate real-world experience, be written by experts, be authoritative, and be trustworthy.

Panda Update (2012)

The first major Google update of its kind and the start of Google’s attempts to evaluate website content independently of its backlink profile.

The Panda update lowered the search engine rankings of website content that was grammatically poor, repetitive, and small in terms of word count.

SEO Content Case Studies

Zapier’s SEO Content Strategy

Integration platform Zapier managed to increase their organic traffic by 50% in just one year.

Their content strategy involved creating over 25,000 detailed guides and tutorials on specific app integrations. Essentially, they focused on answering the questions their target audience had about their product.

This targeted approach captured search traffic for niche keywords related to the apps on their platform. These new pages generate 4 million organic visits each month.

Preply’s SEO Content Strategy

Preply is an online platform that connects language learners with tutors for personalised lessons.

To grow their blog traffic, Preply focused on creating content around language learning topics, targeting a wide range of keywords. Examples include “how to learn Spanish fast,” “common French phrases,” and “best ways to learn English online.”

These articles attracted a broad audience of language learners, helping the blog generate 1.9 million monthly visits and significantly growing Preply’s organic traffic.

FAQs

What is SEO content writing services?

SEO content writing services focus on creating high-quality, keyword-optimised content that ranks well in search engines. These services combine the art of engaging writing with SEO best practices, ensuring that content is relevant to both readers and search engines, helping improve website visibility.

Do SEO agencies write content?

Yes, Mint SEO agency offer content writing services as part of their overall SEO strategy.

Do you have to write content for SEO?

Yes, content is a key part of SEO. High-quality, optimised content helps search engines understand the relevance of your website and ranks it higher for targeted keywords. Without content, it’s difficult to attract organic traffic or engage your audience.

What is the best SEO content writing agency?

We believe that Mint SEO is the best SEO content writing agency, but I admit we may be a little biased.

The content SEO specialists at Mint SEO have and a proven track record of creating content that ranks well in search engines and engages your target audience.

What is the difference between SEO writing and content writing?

SEO writing focuses on optimising content for search engines using keywords, metadata, and structured formatting to improve rankings. Content writing, on the other hand, focuses on engaging readers and may or may not include SEO elements. SEO writing blends both search engine optimisation and audience engagement.

Is SEO content writing worth it?

Yes, SEO content writing is worth it as it helps improve your website’s search engine rankings, drives organic traffic, and provides valuable information to your audience. It’s an essential part of a successful SEO strategy.

Is copywriting part of SEO?

Yes, SEO copywriting is part of SEO. It involves writing compelling, optimised content that ranks well in search engines while persuading readers to take specific actions. Good SEO copywriting blends engaging language with technical optimisation.