Digital PR & Link Building
We create data-driven campaigns that journalists actually want to cover. By producing original statistics and compelling stories about your brand, we earn powerful backlinks from top-tier publications that boost your store’s authority.
Our Digital PR approach doesn’t chase cheap directory links or blog comments. We generate real media coverage that builds trust signals Google rewards with higher rankings.
Here’s what’s included with this service:
How Digital PR And Backlinks Power Business Growth
Your Brand Featured In Renowned Publications
The best backlinks are ones from authoritative websites in your industry. At the start of your campaign, we will analyse which type of content these websites most frequently link to, then create a digital asset which follows that template. Once the asset is complete we will reach out to journalists from these publications, landing coverage for your brand.
Improve The Rankings Of Your Most Valuable Keywords
When you land backlinks from powerful websites, it signals to search engines that your website is a trusted authority. This removes any blockers search engines have about displaying your website in their results pages. Mint SEO takes this one step further by optimising your website content to ensure the link equity gained powers up your most important pages.
Continuously Generate Passive Backlinks For Years To Come
Statistics and original research naturally acquire more backlinks than any other type of content. This is because journalists and content creators will cite your data in their own articles. Millions of blogs/articles are published online everyday, meaning your research will be quoted in relevant pieces by journalists needing a stat, for years to come.
Boost Your Brand’s Reputation And Thought Leadership
Having your brand and its representatives regularly quoted in content across the internet, builds trust with readers. Trust establishes your brand as experts on the topic, who contribute to discussions and provide value on trending topics. This process is how you building an audience and position your brand as industry thought leaders.
A Step-By-Step Breakdown Of Our Digital PR Process
Step 1: Data Collection For Your Digital Asset
Traditional link building service providers reach out to every non-competing website in your industry and beg them to publish a guest post on their blog. This approach is time consuming, spammy, and extremely difficult to scale.
Instead, Mint SEO flips the script and creates a digital asset that continuously generates higher-quality backlinks for your website without the need to pester other website owners.
Content which naturally acquires the most backlinks is based on original research and provides hard numbers or statistics that writers or journalists can quote in their own work.
When citing a statistic it is best practice to link to the source, thus landing you a backlink to your website! We will create original data and statistics for your website that journalists will want to quote in their upcoming articles.
Step 2: Crafting A Story From The Data
For this approach to work we need to give the audience a reason to care about our findings. Once we have finished collecting the data and analysing it for trends, we will be able to piece together several narratives about what the data means.
By crafting a story and adding original analysis to our findings when writing the content for your digital asset, we are creating a powerful marketing tool that will resonate with its readers.
Additionally, providing a narrative on the data makes it easier for journalists to understand how to include your findings in any content they’re currently writing.
Step 3: Optimising For Journalist Keywords
Now that we have finished writing your data study and published it to your website, it’s time to perform some SEO magic on the webpage so that journalists and writers can find it.
We will optimise your page for keywords commonly searched for by journalists or writers. These keywords usually include the phrases: statistics, case studies, analysis, research, insights, usage, or numbers.
Step 4: Email Outreach To Key Stakeholders
The last step is to promote your new digital asset so that people in your industry know about it! This is the most effective way to generate fast backlinks to the page.
Mint SEO will create a prospect list of writers, journalists, and business owners who hold an interest in the findings we’ve published. And then contact them with a targeted email explaining how the data study is relevant to them.
This approach is completely different from cold guest post emailing. Instead of asking website owners to do you a favour, you’re doing them a favour by making them aware of a new resource they can reference to support their own campaigns.
Contact Us
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our service.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
Learning & Knowledge Centre
Key Google Algorithm Updates Related To Backlinks
Link Spam Update (2021-2024)
Utilising more advanced algorithms, this update focused on identifying and discounting unnatural linking patterns that violate Google’s guidelines.
Nofollow Link Attribute Expansion (2019)
Additionally, Google began treating rel=”nofollow” as a hint rather than a strict directive for crawling and ranking. This update allowed webmasters to better categorise and control the impact of different types of links on their SEO.
Penguin Update (2012)
It targeted websites that engaged in unnatural or spammy backlink strategies, such as buying links, participating in link farms, or using excessive keyword-rich anchor text. By penalising these low-quality backlinks, Penguin shifted the focus towards earning high-quality, relevant links.
Link Building Case Studies
Growing Organic Traffic by 773% and Doubling Domain Authority
Boosting Organic Traffic by 243% with Strategic Link Building
FAQs
Does link building help SEO?
Yes, link building helps SEO by improving your website’s authority and credibility in the eyes of search engines. High-quality backlinks from trusted websites can boost your rankings and drive more organic traffic.
What is a link building service?
A link building service is a professional service that helps websites acquire backlinks from other reputable sites.
What is the best way to build links?
The best way to build links is by creating a linkable asset that contains original research or unique insights. Journalists, bloggers, and industry professionals are more likely to cite this type of content in their articles, naturally building powerful and authoritative backlinks over time. This passive approach allows you to attract high-quality links without needing extensive outreach efforts.
Does link building still work in 2025?
Yes, link building remains an effective SEO strategy in 2024. However, the focus has shifted towards building relationships with reputable websites and earning high-quality, relevant backlinks rather than sheer quantity.
Which backlinks should be avoided?
Avoid backlinks from spammy, irrelevant, or low-authority websites, as they can hurt your SEO. Paid or manipulative link schemes and links from content farms should also be avoided to prevent potential penalties from search engines.
Do LinkedIn links count as backlinks?
Yes, links from LinkedIn can count as backlinks, but they are typically “nofollow,” which means they don’t directly impact your SEO rankings. However, they can still drive referral traffic and help with brand visibility.
Can my website rank without backlinks?
While it’s possible for a website to rank without backlinks, it is much harder to achieve high rankings, especially in competitive niches. Backlinks help establish authority and trust with search engines, making them an important part of SEO strategy.
What does Google say about link building?
Google encourages natural, high-quality link building. Links should come from reputable sites that are relevant to your content. Google advises against manipulative tactics like buying low-quality links or participating in link schemes, as these can lead to penalties.
Is link building still relevant?
Yes, link building is still a crucial aspect of SEO. Quality backlinks signal to search engines that your website is a credible source, which can improve your rankings and overall visibility in search results.
What is the difference between backlinks and link building?
Backlinks are the actual links from other websites pointing to your site, while link building is the process of acquiring those backlinks through various strategies, such as outreach, guest posting, and content marketing.
Can backlinks hurt SEO?
Yes, bad-quality backlinks from spammy or irrelevant websites can hurt your SEO. They can lead to penalties from Google, which may result in lower rankings or even removal from search results.
How many backlinks is too many?
There isn’t a set number of backlinks that is “too many,” but quality always outweighs quantity. Acquiring too many low-quality or spammy backlinks quickly can raise red flags with search engines and harm your rankings.
What is a toxic backlink?
A toxic backlink comes from spammy or untrustworthy websites. These backlinks can harm your SEO, and if identified by Google, they can lead to penalties, which will negatively affect your rankings.
