Technical SEO For Ecommerce Stores

Most ecommerce stores lose thousands in revenue from technical problems they don’t even know exist. Our technical SEO services find and fix the hidden issues killing your rankings.

Broken filters blocking Google, duplicate content penalties, slow mobile speeds driving customers away, and more. We get our hands dirty in your site’s code to align it with Google’s guidelines.

What Is Technical SEO?

Technical SEO is the process of optimising your website’s code so that search engines can access it, understand it, and then display your site on their platforms with no issues.

Technical performance is a big algorithm ranking factor for all major search engines. Neither Google or Bing want to send organic traffic to a website that provides a bad user experience because it reflects badly on the service search engines provide.

Core Web Vitals are Google’s way of measuring if your site feels fast or frustrating to visitors. They track loading speed, interactivity, and visual stability. Poor scores hurt your rankings because Google won’t send traffic to slow sites that frustrate customers.

Common Technical SEO Issues Holding Back Websites

Below is a list of the most common Technical SEO errors negatively effecting websites. But don’t worry! Mint SEO’s Technical SEO experts have the skills you need to eliminate these issues from your website.

Broken Internal Links

Slow Page Load Times

Thin Or Duplicate Content

Incorrect Canonical Tags

Poor Site Hierarchy And Structure

Redirect Loops And Chains

Improper Use Of Anchor Text

404 Errors (Page Not Found)

Uncompressed Image Files

Incomplete Or Missing Meta Tags

Orphaned Pages (No Internal Links)

Unsecured Content (HTTP Instead Of HTTPS)

Our Technical SEO Process: A Step-By-Step Breakdown

Step 1: We Crawl Your Website To Find Every Technical SEO Error

Our first step is to crawl and audit your website so that we understand the scope of your project. We then compile this information into a report for you to keep.

Step 2: Fixing The Technical SEO Errors On Your Website

Now armed with your Technical SEO report, we will begin fixing every issue listed. Our top-priority will be fixing your product and category pages, as these are the ones which generate customers for your store.

Step 3: Re-Crawl Your Website To Confirm Its New Health Score

After eliminating each major Technical SEO issue on your website, we will re-audit your website to confirm that our Technical SEO efforts have been successful.

At the end, this service will improve your website’s user experience and boost its page loading times.

Contact Our Technical SEO Experts

Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our Technical SEO services.

We are open Monday-Friday from 9:00 am to 5:00 pm.

Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

Technical SEO Learning & Knowledge Centre

Key Google Algorithm Updates Related To Technical SEO

Page Experience Update (2021)

This update introduced the concept of Core Web Vitals (CWV). CWV measures site speed, responsiveness, and visual stability. It made user experience a ranking factor, emphasising the importance of optimising page load times and overall site performance.

Mobile-First Indexing (2020)

A key update that rewards websites for having a mobile version that is on-par or superior to the traditional desktop version. This update was introduced to reflect the increasing number of users accessing the web via mobile devices.

HTTPS/SSL Update (2014)

Encouraged sites to adopt HTTPS for security, making it a ranking signal. This update pushed webmasters to secure their sites, enhancing user trust and data security.

Technical SEO Case Studies

A 1-Second Delay Reduces Conversions By 7%

Portent’s case study investigates the impact of site speed on revenue by analysing data from multiple websites. They examined how different load times affected user engagement, conversion rates, and overall sales. The study found that even a one-second delay in page load could reduce conversions by 7%, leading to substantial revenue losses. By comparing the performance of faster-loading pages against slower ones, the study underscores the critical importance of optimising site speed to improve user experience and maximise revenue.

90% Organic Traffic Increase Fuelled By Technical SEO

The Ahrefs case study on RTINGS.com highlights the impact of Technical SEO on the site’s performance. The RTINGS team addressed issues such as crawl budget optimisation, fixing broken links, improving site structure, and implementing schema markup to enhance search engine understanding of their page content. As a result of these improvements, RTINGS saw a 90% increase in organic traffic, reaching over 1 million monthly visitors. Additionally, their rankings for key terms significantly improved, leading to higher visibility and increased engagement.

Technical SEO Service FAQs

What is Technical SEO service?

Technical SEO services focus on improving the technical aspects of a website to help search engines crawl and index the site more effectively. This includes optimising site speed, mobile responsiveness, security protocols, and fixing errors.

What does a Technical SEO expert do?

A technical SEO expert ensures that a website meets the technical requirements of search engines. They work on improving site speed, fixing broken links, ensuring mobile-friendliness, and optimising crawling and indexing processes.

What is the difference between Technical SEO and SEO?

SEO is a wide discipline of tasks aimed at improving a website’s visibility on search engines. While Technical SEO specifically focuses on the back-end elements like site structure, speed, and coding, which allow search engines to crawl and index a site efficiently.

Is Technical SEO off-page?

No, technical SEO is considered an on-site or on-page practice because it focuses on improving elements within the website itself, unlike off-page SEO, which involves external factors away from your website (like backlinks).

How does JavaScript affect Technical SEO?

JavaScript can impact how search engines crawl and index your website. If JavaScript isn’t implemented correctly, it may prevent search engines from accessing key content. Technical SEO services optimises JavaScript so that all essential elements of your site are visible to search engines.

What is an example of Technical SEO?

An example of technical SEO is improving a website’s loading speed by compressing images and using browser caching. This helps the site perform better in search results, as search engines favour faster websites.

Does Technical SEO require coding?

Yes, Technical SEO often involves an understanding of coding, especially HTML, CSS, and JavaScript, to make necessary site improvements and fixes.

Get More Landing Pages Added To Google’s Index

Google flat-out refuses to add poorly developed landing pages into its index. By fixing the issues on your website, Google will take your pages out of the sandbox and display them in its SERPs.

How long does Technical SEO take?

The time it takes for technical SEO to show results depends on the complexity of the issues being fixed. Some changes, like improving page speed, may show results within weeks, while others, like optimising crawl budget, may take months.

Does Technical SEO work on WordPress?

Yes, Technical SEO can be applied to WordPress CMS to improve the keyword rankings and amount of organic traffic being driven to your WordPress website.