Power Your SEO With Digital PR-Driven Link Building

We specialise in creating data-driven campaigns, containing original statistics, that earn backlinks from top-tier publications and authoritative websites.

Our integrated Digital PR and SEO link building service turns your business into a recognised authority, combining media exposure with improved keyword rankings, to grow your brand presence and organic traffic at the same time.

Here’s what’s included with this service:

Data collection and analysis to produce original research and statistics that you will own

Landing page creation with SEO optimisation to make sure your data can be found by journalists in search engines

Targeted outreach to inform journalists about your research and statistics, including a call-to-action to backlink to the new landing page

How It Works

How Digital PR And Backlinks Power Business Growth

Your Brand Featured In Renowned Publications

The best backlinks are ones from authoritative websites in your industry. At the start of your campaign, we will analyse which type of content these websites most frequently link to, then create a digital asset which follows that template. Once the asset is complete we will reach out to journalists from these publications, landing coverage for your brand.

Improve The Rankings Of Your Most Valuable Keywords

When you land backlinks from powerful websites, it signals to search engines that your website is a trusted authority. This removes any blockers search engines have about displaying your website in their results pages. Mint SEO takes this one step further by optimising your website content to ensure the link equity gained powers up your most important pages.

Continuously Generate Passive Backlinks For Years To Come

Statistics and original research naturally acquire more backlinks than any other type of content. This is because journalists and content creators will cite your data in their own articles. Millions of blogs/articles are published online everyday, meaning your research will be quoted in relevant pieces by journalists needing a stat, for years to come.

Boost Your Brand’s Reputation And Thought Leadership

Having your brand and its representatives regularly quoted in content across the internet, builds trust with readers. Trust establishes your brand as experts on the topic, who contribute to discussions and provide value on trending topics. This process is how you building an audience and position your brand as industry thought leaders.

Who Are Mint SEO? And Why Choose Us?

Mint SEO was founded by John Butterworth in 2024. John has held senior SEO positions at three separate marketing agencies, led award-winning SEO campaigns and shared his expertise by presenting at industry events such as the SEO Mastery Summit.

He is vastly experienced at generating backlinks for websites, having earned hundreds of white hat backlinks for his clients throughout his career.

What makes Mint SEO different to other digital PR agencies is our commitment to:

Not violating Google’s guidelines by paying websites to link to you
Not relying on old-school SEO tactics such as guest posting
Posting linkable assets onto your website that you will be proud to own

When you partner with Mint SEO and use our Digital PR service, you can rest assured that we do everything by the book. We don’t take shortcuts that could result in your website receiving a Google penalty in the future. Every backlink that we generate for your website will be done via hard work and white hat methods.

photo of Mint SEO founder John Butterworth

Testimonials

“Working with John is an absolute pleasure. He’s a really fun guy, super creative, and most importantly, gets results. At the end of the day, that’s all that matters, right? I have absolutely no hesitations in recommending John. He’s a really great worker, diligent guy, and gets a healthy ROI.”

Kris Reed

Founder, Icons of Real Estate Podcast

“I had the pleasure of speaking with John at mint SEO, nothing was too much hassle for him. Fantastic experience couldn’t recommend more highly. He boosted my websites traffic for my main keywords as requested with minimal fuss and speed.
10/10.”

Chris Polson

Former Director, Finance Link

“I have seen John’s ability to deliver outstanding SEO results for clients firsthand. His strategies and careful approach consistently drive measurable improvements in traffic and conversions. I highly recommend John and Mint SEO for anyone looking for a results-focused SEO expert.”

Alexander Zuev

SEO Director, Market My Market

“What sets John apart is how much effort he puts into understanding your business and industry. Mint SEO doesn’t just boost traffic; they bring in customers that convert. They’re a fantastic agency to work with.”

Thomas Machin

Principle Engineer, Stream Sensing

How It Works: A Step-By-Step Breakdown Of Our Digital PR & SEO Process

Data Collection For Your Digital Asset

We begin collecting the survey responses, expert quotes, and statistics for your digital asset.

Crafting A Story From The Data

Once we have all of the raw data, we will begin analysing it to find trends that tell a compelling narrative.

Optimising For Journalist Keywords

We will create a landing page on your website to host the digital asset, which is search engine optimised so that journalists can find it.

Email Outreach To Key Stakeholders

To generate quick backlinks to your digital asset, we will contact all relevant stakeholders to inform them about your digital asset’s findings.

Step 1: Data Collection For Your Digital Asset

Traditional link building service providers reach out to every non-competing website in your industry and beg them to publish a guest post to their blog. This approach is time consuming, spammy, and extremely difficult to scale.

Instead, Mint SEO flips the script and creates a digital asset that continuously generates higher-quality backlinks for your website without the need to pester other website owners.

Content which naturally acquires the most backlinks is based on original research and provides hard numbers or statistics that writers or journalists can quote in their own work.

When citing a statistic it is best practice to link to the source, thus landing you a backlink to your website!

Mint SEO will work with you to decide on a topic related to your industry niche, then conduct surveys or interviews to gather the data we need to build your digital asset.

We will create original data and statistics for your website that journalists will want to quote in their upcoming articles.

Step 2: Crafting A Story From The Data

For this approach to work we need to give the audience a reason to care about our findings. Once we have finished collecting the data and analysing it for trends, we will be able to piece together several narratives about what the data means.

By crafting a story and adding original analysis to our findings when writing the content for your digital asset, we are creating a powerful marketing tool that will resonate with its readers.

Additionally, providing a narrative on the data makes it easier for journalists to understand how to include your findings in any content they’re currently writing.

Step 3: Optimising For Journalist Keywords

Now that we have finished writing your data study and published it to your website, it’s time to perform some SEO magic on the webpage so that journalists and writers can find it.

We will optimise your page for keywords commonly searched for by journalists or writers. These keywords usually include the phrases: statistics, case studies, analysis, research, insights, usage, or numbers.

Step 4: Email Outreach To Key Stakeholders

The last step is to promote your new digital asset so that people in your industry know about it! This is the most effective way to generate fast backlinks to the page.

Mint SEO will create a prospect list of writers, journalists, and business owners who hold an interest in the findings we’ve published. And then content them with a targeted email explaining how the data study is relevant to them.

This approach is completely different from cold guest post emailing. Instead of asking website owners to do you a favour, you’re doing them a favour by making them aware of a new resource they can reference to support their own campaigns.

Pricing

Digital PR & Link Building Campaign

We create a digital asset for your website that will passively and continuously generate backlinks from the moment it’s posted. Additionally, we will outreach to relevant journalists in your industry to land coverage from major publishers.

£2,999

Campaign Data Collection

Data Analysis

Report Writing & Storytelling

Creating A Landing Page & Search Engine Optimising For Journalist Keywords

List Building Of Relevant Third-Parties

Email Outreach Campaign

Contact Mint SEO

Contact Us

Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our service.

We are open Monday-Friday from 9:00 am to 5:00 pm.

Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

Learning & Knowledge Centre

Key Google Algorithm Updates Related To Backlinks

Link Spam Update (2021-2024)

The Link Spam Updates further strengthened Google’s ability to detect suspicious websites and nullify low-quality backlinks.

Utilising more advanced algorithms, this update focused on identifying and discounting unnatural linking patterns that violate Google’s guidelines.

Nofollow Link Attribute Expansion (2019)

In 2019, Google expanded the use of link attributes by introducing new values like rel=”sponsored” and rel=”ugc” alongside the existing rel=”nofollow”.

Additionally, Google began treating rel=”nofollow” as a hint rather than a strict directive for crawling and ranking. This update allowed webmasters to better categorise and control the impact of different types of links on their SEO.

Penguin Update (2012)

The Penguin update is arguably the most influential algorithm update of all time.

It targeted websites that engaged in unnatural or spammy backlink strategies, such as buying links, participating in link farms, or using excessive keyword-rich anchor text. By penalising these low-quality backlinks, Penguin shifted the focus towards earning high-quality, relevant links.

Link Building Case Studies

Growing Organic Traffic by 773% and Doubling Domain Authority

Bivvy increased their domain authority from 14 to 30 and achieved a 773% growth in organic traffic within 14 months. The strategy focused on obtaining high-domain authority backlinks to key pages, which significantly boosted their search engine rankings and traffic.

Boosting Organic Traffic by 243% with Strategic Link Building

Mattress Nerd set out to improve their low domain authority and organic traffic. Through a strategic link-building campaign, they secured over 10 high-quality backlinks in six months, leading to a 243% increase in organic traffic. This approach helped them improve their search rankings and overall online visibility.

FAQs

Does link building help SEO?

Yes, link building helps SEO by improving your website’s authority and credibility in the eyes of search engines. High-quality backlinks from trusted websites can boost your rankings and drive more organic traffic.

What is a link building service?

A link building service is a professional service that helps websites acquire backlinks from other reputable sites.

What is the best way to build links?

The best way to build links is by creating a linkable asset that contains original research or unique insights. Journalists, bloggers, and industry professionals are more likely to cite this type of content in their articles, naturally building powerful and authoritative backlinks over time. This passive approach allows you to attract high-quality links without needing extensive outreach efforts.

Does link building still work in 2025?

Yes, link building remains an effective SEO strategy in 2024. However, the focus has shifted towards building relationships with reputable websites and earning high-quality, relevant backlinks rather than sheer quantity.

Which backlinks should be avoided?

Avoid backlinks from spammy, irrelevant, or low-authority websites, as they can hurt your SEO. Paid or manipulative link schemes and links from content farms should also be avoided to prevent potential penalties from search engines.

Do LinkedIn links count as backlinks?

Yes, links from LinkedIn can count as backlinks, but they are typically “nofollow,” which means they don’t directly impact your SEO rankings. However, they can still drive referral traffic and help with brand visibility.

Can my website rank without backlinks?

While it’s possible for a website to rank without backlinks, it is much harder to achieve high rankings, especially in competitive niches. Backlinks help establish authority and trust with search engines, making them an important part of SEO strategy.

What does Google say about link building?

Google encourages natural, high-quality link building. Links should come from reputable sites that are relevant to your content. Google advises against manipulative tactics like buying low-quality links or participating in link schemes, as these can lead to penalties.

Is link building still relevant?

Yes, link building is still a crucial aspect of SEO. Quality backlinks signal to search engines that your website is a credible source, which can improve your rankings and overall visibility in search results.

What is the difference between backlinks and link building?

Backlinks are the actual links from other websites pointing to your site, while link building is the process of acquiring those backlinks through various strategies, such as outreach, guest posting, and content marketing.

Can backlinks hurt SEO?

Yes, bad-quality backlinks from spammy or irrelevant websites can hurt your SEO. They can lead to penalties from Google, which may result in lower rankings or even removal from search results.

How many backlinks is too many?

There isn’t a set number of backlinks that is “too many,” but quality always outweighs quantity. Acquiring too many low-quality or spammy backlinks quickly can raise red flags with search engines and harm your rankings.

What is a toxic backlink?

A toxic backlink comes from spammy or untrustworthy websites. These backlinks can harm your SEO, and if identified by Google, they can lead to penalties, which will negatively affect your rankings.