Link Building Services That Will Improve Your SEO

Mint SEO provides link building services that will increase your domain authority by landing your website powerful backlinks.

We specialise in creating evergreen digital assets that will continue generating backlinks to your website for years to come.

See Pricing
Contact Us Page Form

What Are SEO Link Building Services?

SEO link building services acquire high-quality backlinks from other websites to your own. 

Backlinks are important because they signal to search engines that your site is credible and valuable, helping to improve your search engine rankings. Google has relied on backlinks to rank websites since the creation of its very first algorithm PageRank.

Why Your Website Needs Link Building Services

Your Website Lacks the Authority to Rank High on Google

Your content might be top-notch, but without strong, quality backlinks, it’s difficult for your website to climb the search rankings. 

Without backlinks, your site is missing the third-party endorsements that Google needs to see. 

This lack of authority means your potential customers are finding your competitors instead of you.

Build Authority with Mint SEO’s Link Building Services

Our link building services are designed to boost your website’s credibility and visibility. 

We connect your site with high-quality, relevant websites, earning you valuable backlinks that signal to Google your site is trustworthy and authoritative. 

Our team focuses on ethical, white-hat strategies to ensure your links are both effective and sustainable.

Rank Higher On Google For Your Target Keywords

Your website’s improved authority leads to better visibility on Google, allowing you to rank higher for the keywords most relevant to your business. 

As your site climbs the rankings, it attracts more qualified visitors who are actively searching for what you offer. This strategic boost in rankings turns your website into a magnet for organic traffic, directly supporting your business growth and success.
See Pricing

Key Benefits Of SEO Link Building Services

Jump Up The SERPs For Your Target Keywords

Mint Green curved arrow

Backlinks are primarily used to improve the positions of your existing keywords. They can be the tiebreaker that launches your website above your competitors in the SERPs (search engine results pages).

Gain Referral Traffic From Third-Party Websites

Mint Green curved arrow

Generate traffic from the websites linking to you, not just Google. By having links to your website from several third-party websites, you will generate a stream of traffic every time someone clicks your link. 

Improve Your Website’s Domain Authority

Mint Green curved arrow

Domain Authority is a third-party metric created by SEO professionals to measure the strength of a website’s backlink profile. There’s a direct correlation between high domain authorities and the levels of organic traffic those sites receive.

Why You Should Choose Mint SEO As Your Link Building Agency

Mint SEO was founded by John Butterworth in 2024. John has over 9 years of SEO experience, holding senior SEO roles for market-leading brands and building SEO departments for renowned marketing agencies.

John has worked on over 100 websites and has presented at SEO industry events. He is vastly experienced at generating backlinks for websites; having produced hundreds of white hat backlinks for his clients throughout his career. 

What makes Mint SEO different to other SEO backlink service providers is our commitment to:

Not violating Google’s guidelines by paying websites to link to you
Not relying on old-school SEO tactics such as guest posting
Posting linkable assets onto your website that you will be proud to own

When you partner with Mint SEO, you can rest assured that we do everything by the book. We don’t take shortcuts that could result in your website receiving a Google penalty in the future. Every backlink that we generate for your website will be done via hard work and white hat methods.

Our link building strategy is built around creating digital assets for your website that journalists and content writers will instinctively want to link to. This approach generates better, more authoritative links, for as long as the content is live on your website.
photo of Mint SEO founder John Butterworth

A Step-By-Step Breakdown Of Our SEO Link Building Process

Data Collection For Your Digital Asset

We begin collecting the survey responses, expert quotes, and statistics for your digital asset.

Crafting A Story From The Data

Once we have all of the raw data, we will begin analysing it to find trends that tell a compelling narrative.

Optimising For Journalist Keywords

We will create a landing page on your website to host the digital asset, which is search engine optimised so that journalists can find it.

Email Outreach To Key Stakeholders

To generate quick backlinks to your digital asset, we will contact all relevant stakeholders to inform them about your digital asset’s findings.

Step 1: Data Collection For Your Digital Asset

The traditional way to build backlinks is by reaching out to every non-competing website in your industry niche and begging them to let you contribute a guest post to their blog. This approach is time consuming, spammy, and extremely difficult to scale.

Instead, Mint SEO flips the script and creates a digital asset that continuously generates higher-quality backlinks for your website without the need to pester other website owners.

Content which naturally acquires the most backlinks is based on original research and provides hard numbers or statistics that writers or journalists can quote in their own work. 

When citing a statistic it is best practice to link to the source, thus landing you a backlink to your website!

Mint SEO will work with you to decide on a topic related to your industry niche, then conduct surveys or interviews to gather the data we need to build your digital asset.

We will create original data and statistics for your website that journalists will want to quote in their upcoming articles.

data collection illustration
storytelling illustration

Step 2: Crafting A Story From The Data

For this approach to work we need to give the audience a reason to care about our findings. Once we have finished collecting the data and analysing it for trends, we will be able to piece together several narratives about what the data means.

By crafting a story and adding original analysis to our findings when writing the content for your digital asset, we are creating a powerful marketing tool that will resonate with its readers. 

Additionally, providing a narrative on the data makes it easier for journalists to understand how to include your findings in any content they’re currently writing.

Step 3: Optimising For Journalist Keywords

Now that we have finished writing your data study and published it to your website, it’s time to perform some SEO magic on the webpage so that journalists and writers can find it.

We will optimise your page for keywords commonly searched for by journalists or writers. These keywords usually include the phrases: statistics, case studies, analysis, research, insights, usage, or numbers.

SERP illustration
email outreach illustration

Step 4: Email Outreach To Key Stakeholders

The last step is to promote your new digital asset so that people in your industry know about it! This is the most effective way to generate fast backlinks to the page.

Mint SEO will create a prospect list of writers, journalists, and business owners who hold an interest in the findings we’ve published. And then content them with a targeted email explaining how the data study is relevant to them.

This approach is completely different from cold guest post emailing. Instead of asking website owners to do you a favour, you’re doing them a favour by making them aware of a new resource they can reference to support their own campaigns.

SEO Link Building Service Pricing

Transparency is at the heart of everything we do at Mint SEO; that’s why we don’t hide our pricing from our link building customers.

Digital Asset Creation & Email Promotion Campaign

We create a digital asset for your website that will passively and continuously generate backlinks from the moment it’s posted.
£3,999
(inc. VAT)
Campaign Data Collection
Data Analysis
Report Writing & Storytelling
Creating A Landing Page & Search Engine Optimising For Journalist Keywords
List Building Of Relevant Third-Parties
Email Outreach Campaign

Contact Our SEO Link Building Specialists

Contact Us Page Form

Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO link building services.

We are open Monday-Friday from 9:00 am to 5:00 pm.


Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

Link Building Learning & Knowledge Centre

Key Google Algorithm Updates Related To Backlinks

Link Spam Update (2021-2024)

The Link Spam Updates further strengthened Google’s ability to detect suspicious websites and nullify low-quality backlinks.

Utilising more advanced algorithms, this update focused on identifying and discounting unnatural linking patterns that violate Google’s guidelines.

Nofollow Link Attribute Expansion (2019)

In 2019, Google expanded the use of link attributes by introducing new values like rel=”sponsored” and rel=”ugc” alongside the existing rel=”nofollow”. 

Additionally, Google began treating rel=”nofollow” as a hint rather than a strict directive for crawling and ranking. This update allowed webmasters to better categorise and control the impact of different types of links on their SEO.
penguin icon

Penguin Update (2012)

The Penguin update is arguably the most influential algorithm update of all time. 

It targeted websites that engaged in unnatural or spammy backlink strategies, such as buying links, participating in link farms, or using excessive keyword-rich anchor text. By penalising these low-quality backlinks, Penguin shifted the focus towards earning high-quality, relevant links.

SEO Link Building Case Studies

Growing Organic Traffic by 773% and Doubling Domain Authority

Bivvy increased their domain authority from 14 to 30 and achieved a 773% growth in organic traffic within 14 months. The strategy focused on obtaining high-domain authority backlinks to key pages, which significantly boosted their search engine rankings and traffic.

Boosting Organic Traffic by 243% with Strategic Link Building

Mattress Nerd set out to improve their low domain authority and organic traffic. Through a strategic link-building campaign, they secured over 10 high-quality backlinks in six months, leading to a 243% increase in organic traffic. This approach helped them improve their search rankings and overall online visibility.

SEO Link Building Service FAQs

Does link building help SEO?

Mint Green curved arrow

Yes, link building helps SEO by improving your website’s authority and credibility in the eyes of search engines. High-quality backlinks from trusted websites can boost your rankings and drive more organic traffic.

What is a link building service?

Mint Green curved arrow

A link building service is a professional service that helps websites acquire backlinks from other reputable sites.

What is the best way to build links?

Mint Green curved arrow

The best way to build links is by creating a linkable asset that contains original research or unique insights. Journalists, bloggers, and industry professionals are more likely to cite this type of content in their articles, naturally building powerful and authoritative backlinks over time. This passive approach allows you to attract high-quality links without needing extensive outreach efforts.

Does link building still work in 2024?

Mint Green curved arrow

Yes, link building remains an effective SEO strategy in 2024. However, the focus has shifted towards building relationships with reputable websites and earning high-quality, relevant backlinks rather than sheer quantity.

Which backlinks should be avoided?

Mint Green curved arrow

Avoid backlinks from spammy, irrelevant, or low-authority websites, as they can hurt your SEO. Paid or manipulative link schemes and links from content farms should also be avoided to prevent potential penalties from search engines.

Do LinkedIn links count as backlinks?

Mint Green curved arrow

Yes, links from LinkedIn can count as backlinks, but they are typically “nofollow,” which means they don’t directly impact your SEO rankings. However, they can still drive referral traffic and help with brand visibility.

Can my website rank without backlinks?

Mint Green curved arrow

While it’s possible for a website to rank without backlinks, it is much harder to achieve high rankings, especially in competitive niches. Backlinks help establish authority and trust with search engines, making them an important part of SEO strategy.

What does Google say about link building?

Mint Green curved arrow

Google encourages natural, high-quality link building. Links should come from reputable sites that are relevant to your content. Google advises against manipulative tactics like buying low-quality links or participating in link schemes, as these can lead to penalties.

Is link building still relevant?

Mint Green curved arrow

Yes, link building is still a crucial aspect of SEO. Quality backlinks signal to search engines that your website is a credible source, which can improve your rankings and overall visibility in search results.

What is the difference between backlinks and link building?

Mint Green curved arrow

Backlinks are the actual links from other websites pointing to your site, while link building is the process of acquiring those backlinks through various strategies, such as outreach, guest posting, and content marketing.

Can backlinks hurt SEO?

Mint Green curved arrow

Yes, bad-quality backlinks from spammy or irrelevant websites can hurt your SEO. They can lead to penalties from Google, which may result in lower rankings or even removal from search results.

How many backlinks is too many?

Mint Green curved arrow

There isn’t a set number of backlinks that is “too many,” but quality always outweighs quantity. Acquiring too many low-quality or spammy backlinks quickly can raise red flags with search engines and harm your rankings.

What is a toxic backlink?

Mint Green curved arrow

A toxic backlink comes from spammy or untrustworthy websites. These backlinks can harm your SEO, and if identified by Google, they can lead to penalties, which will negatively affect your rankings.