On-Page SEO Service

Mint SEO provides on-page SEO services that improve the search engine rankings of your landing pages and drives more organic traffic to your site.

On-page SEO improves keyword positions by optimising key elements of your website to align with search engine guidelines. This includes refining content with targeted keywords, modernising landing page designs, improving internal linking, and enhancing page speed.

The experts at Mint SEO have a proven track-record of using on-page SEO to unlock the traffic potential of landing pages. We are fully up-to-date on modern SEO and web design best practises.

If you’re ready to take your website’s page to the next level, hit the button below and let’s get started.

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What Is On-Page SEO?

On-page SEO is the task of optimising the content and elements on your landing pages to improve their keyword ranking in search engine results. 

First, on-page SEO services uncover why your website is not ranking at the top of Google for its target keywords, then they make changes to your landing page to make it more Google friendly.

Common on-page SEO tasks include assigning your URLs target keywords, rewriting your landing page content, adding more trust signals for E-E-A-T purposes, internal link optimisation, and creating Schema Markup to embed onto your pages.

The Problem On-Page SEO Solves

Your Website Isn’t Ranking High Enough to Attract Customers

Your landing pages may look great, but if they aren’t ranking on the first page of Google, potential customers won’t find you. Without effective on-page SEO, your site remains buried in search results, and you miss out on valuable traffic that could be converted into leads and sales.

Use On-Page SEO To Drive Traffic To Your Key Landing Pages

Our on-page SEO services are designed to get your landing pages to the top of Google’s search results for your dream keywords. We leverage our deep understanding of search engine algorithms to make changes to your website that Google will reward with organic traffic.

Get Found First and Convert Visitors into Leads

Your landing pages begin to rank higher for your target keywords, making your website one of the first that potential customers see in search results. 

You’re not just getting more visitors – you’re attracting the right ones, turning clicks into leads and driving sustained business growth.
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What’s Included With Our On-Page SEO Service?

Below is a list of the most effective on-page SEO service tasks for driving more organic traffic to landing pages. Mint SEO will apply the full list and more to your landing pages.

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Optimisation for AI Overviews

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Optimisation for E-E-A-T

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Streamlining URL Structures

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Targeting Featured Snippets

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Internal Link Optimisation

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Implementing Schema Markup

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Applying Keyword-Rich Anchor Text

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Improving Crawlability and Readability

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Correct Use of Canonical Tags

Header Tag Optimisation (H1, H2, etc.)

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Enhancing Mobile Responsiveness

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Optimising Title Tags & Meta Data

Key Benefits Of On-Page SEO

Boost Your Keyword Rankings

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Struggling to reach Google’s first page? On-page SEO optimises your landing page to improve its keyword ranking on Google Search. Overtake your competitors and get the organic traffic your website deserves!

Improve Your Websites User Experience

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On-page SEO involves refining your landing page design and content. Our experts follow web design best practices to keep users engaged and browsing your site longer.

Generate More Sales And Enquiries

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With increased traffic from Google and an optimised landing page that clearly communicates your brand’s value, your website will start generating a steady stream of new sales or enquiries every month.

Who Are Mint SEO?

Mint SEO was established in 2024 by John Butterworth, a seasoned SEO expert with over nine years of experience in driving online sales via search engine optimisation. John has held senior SEO positions at three leading marketing agencies and has shared his expertise at prestigious industry events, including the SEO Mastery Summit.


John has worked on over 100 websites and has presented at SEO industry events. He is vastly experienced with on-page SEO having written and designed many landing pages that have ranked at the top of Google for very competitive keywords.

A founding principle of Mint SEO was to provide Conversion-Rate-Optimisation (CRO) services for free to our on-page SEO clients. Our mission is to make your investment in our agency profitable as quickly as possible, implementing CRO on your website at the start of your project allows us to do that.

Mint SEO also places a strong emphasis on customer service. Each client receives direct access to the SEO account manager working on their website and we operate a strict 24-hour email reply guarantee.

photo of Mint SEO founder John Butterworth

Testimonials

“Working with John is an absolute pleasure. He’s a really fun guy, super creative, and most importantly, gets results. At the end of the day, that’s all that matters, right? I have absolutely no hesitations in recommending John. He’s a really great worker, diligent guy, and gets a healthy ROI.”
Kris Reed
Kris Reed
Founder, Icons of Real Estate Podcast
“I had the pleasure of speaking with John at mint SEO, nothing was too much hassle for him. Fantastic experience couldn’t recommend more highly. He boosted my websites traffic for my main keywords as requested with minimal fuss and speed.
10/10.”
Chris Polson
Chris Polson
Former Director, Finance Link
“I have seen John’s ability to deliver outstanding SEO results for clients firsthand. His strategies and careful approach consistently drive measurable improvements in traffic and conversions. I highly recommend John and Mint SEO for anyone looking for a results-focused SEO expert.”
Alex Zuev
Alexander Zuev
SEO Director, Market My Market
“What sets John apart is how much effort he puts into understanding your business and industry. Mint SEO doesn’t just boost traffic; they bring in customers that convert. They’re a fantastic agency to work with.”
Tom Machin
Thomas Machin
Principle Engineer, Stream Sensing
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Free Conversion Rate Optimisation Included For All Customers

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At Mint SEO, we don’t just bring visitors to your site – we ensure they take action! As part of our On-Page SEO services we provide complimentary Conversion-Rate-Optimisation (CRO).

CRO is the process of optimising your landing pages so that they generate more sales and enquiries. We accomplish this by analysing user behaviour, testing design elements, adding trust signals, simplifying forms, leveraging social proof, and fine-tuning your sales copy. 


A 1% or 2% increase in your conversion rate can lead to significantly more sales and enquiries without needing to increase your monthly website traffic.

As far as we’re aware, we’re the only On-Page SEO agency in the UK providing CRO services at no extra cost. 

What Makes Mint SEO Different From Other SEO Agencies?

Key Features Of Our Service:

Experienced SEO Experts With Proven Track-Records
Free CRO
No Long-Term Contracts: Cancel Anytime
Dedicated Account Manager
24-Hour Email Reply Guarantee
Transparent Monthly Reports
Keyword Exclusivity
UK-Based Team

Our Approach To SEO:

Meeting Searcher Intent
Clean Website Architecture
E-E-A-T
Unique Information Gain Score (UIGS)
Internal Links & Anchor Text
Website Schema Markup
Core Web Vitals
White Hat Backlinks

How Our On-Page SEO Service Works: A Step-By-Step Breakdown

Competitor Analysis & Audits

We audit your SEO competitor’s websites to understand why they are outranking yours.

Updating Your Landing Page Content & Design

We update your landing page to improve the ranking of its target keyword.

Progress Report & Update

After optimising your landing pages we create a report to highlight our results.

Step 1: Competitor Analysis & Audits

To improve the keyword position of your landing page we need to understand why it is not currently ranking on the top of Google. To do this we need to analyse your website’s site structure, your landing page’s content, and also your competitors landing page content.

Once we have conducted the research we will have a full understanding of why Google is demoting your page and what to do to fix it.

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Step 2: Updating Your Landing Page Content & Design

Our next step is to implement the recommendations highlighted in the previous step. What prevents landing pages from generating organic traffic varies from website-to-website and industry-to-industry but the most common on-page SEO issues are usually:

  • Not meeting the searcher intent of the keyword
  • Having the wrong landing page format and layout
  • Thin content or too low of a word count
  • A lack of optimised internal links incoming to the URL
  • Not providing enough E-E-A-T signals
  • The Googlebot being unable to access your content

Whatever the issue, Mint SEO will eliminate the problem so that your website will generate organic traffic from its target keywords.

We will rewrite your current landing page content, improve your page design, and fix any technical issues that are limiting your current keyword performance.

Step 3: Progress Report & Update

Once we have finished making content and development changes to your website, we will continuously monitor the keyword performance of the page and report back to you. It can sometimes take a few weeks for Google to notice our changes and readjust its rankings but we will alert you as soon as there’s movement.

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On-Page SEO Service Pricing

Transparency is at the heart of everything we do at Mint SEO; that’s why we don’t hide our pricing from our On-Page SEO customers.

1x Page Or Post Optimisation

The single page or post option. We will optimise one page or post of your choosing to improve its ranking in search engine results pages.
£499

5x Page Or Post Optimisation

We will optimise five landing pages or posts to get them ranking for a keyword cluster of your choosing.
£1,499

Contact Our On-Page SEO Experts

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Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our On-Page SEO services.

We are open Monday-Friday from 9:00 am to 5:00 pm.


Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

Key Google Algorithm Updates Related To On-Page SEO

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E-E-A-T (2023)

E-E-A-T (Experience, Expertise, Authority, Trust)  evaluates the credibility of content. Google added “Experience” in 2023, emphasising the importance of first-hand knowledge. Websites must showcase industry expertise and demonstrate trustworthiness, particularly in fields like finance and healthcare, where credibility is vital.

Helpful Content Update (2022 – 2024)

The Helpful Content Update tanked the visibility of pages created for search rankings rather than user benefit. For example, recipe pages filled with lengthy, unnecessary anecdotes before presenting the actual recipe were targeted, as they offer a frustrating user experience.
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BERT (2019)

BERT (Bidirectional Encoder Representations from Transformers) improved Google’s understanding of natural language and search intent. It helps Google better understand complex, long-tail queries typical in B2B searches. 

On-Page SEO Service FAQs

What is on-page SEO service?

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On-page SEO services involve optimising individual web pages to improve their rankings on search engines. This includes adjusting content, HTML tags (like title, meta descriptions), and internal links to make the page more search-engine friendly.

What are the 3 most important on-page SEO factors?

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In our opinion, the three most important on-page SEO factors are:

  • High-quality, relevant content
  • E-E-A-T optimisation (i.e. human written)
  • No technical errors impacting Google’s ability to access the page

What is the primary objective of on-page SEO?

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The primary objective of on-page SEO is to improve the keyword rankings and drive more organic traffic to a specific landing page.

Can on-page SEO help a site rank?

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Yes, on-page SEO plays a crucial role in helping a site rank higher on search engines by improving its relevance to search queries and making it easier for search engines to index and understand the site.

Are keywords on-page SEO?

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Yes, keywords are a key part of on-page SEO. They should be strategically placed in content, title tags, meta descriptions, and headings to improve search engine rankings.

Do I need SEO on every page?

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Yes, every page on your website should be optimised for SEO. Each page can target different keywords and search intents, helping your site rank for a variety of queries and improving overall visibility.

What is an example of on-page SEO?

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An example of on-page SEO would be to rewrite your page content to make it more Google-friendly, rearrange your landing page design to make it more helpful to users, and to insert more keyword optimised internal links to relevant pages.

What does on-page SEO focus on?

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On-page SEO focuses on optimising the content and HTML source code of a page. This includes keyword usage, meta tags, internal links, image alt texts, and ensuring a fast-loading and mobile-friendly site.

Are on-page SEO changes visible to the readers?

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Some on-page SEO changes, such as content updates and title tag changes, are visible to readers. However, other optimisations, like meta tags and structured data, may not be directly visible but still affect rankings.

How often should SEO be done?

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SEO is an ongoing process. Regular updates and optimisations are recommended, with at least monthly or quarterly reviews to ensure your site remains competitive and aligned with the latest search engine algorithm changes.