SEO Content Writing Services

We write content that search engines love and reward with first page rankings. Our content agency has a proven track-record of creating content that will drive organic traffic to your website.

Mint SEO’s experts will create a content marketing strategy for your website, then write the planned content to drastically improve your online visibility.

Our SEO content writing service guarantees:

Written content that is optimised to drive traffic from an SEO keyword of your choosing
SEO analysis and competitor research to build a content outline that Google will understand and reward
UK-based native English writers
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Content Writing Form

What Is SEO Content Writing?

SEO content writing is the process of creating website content that strictly follows Google’s guidelines so that it will appear in search engine results pages (SERPs).

Content writing services for SEO produce writing articles, blogs, and landing pages that use relevant keywords and are structured so that search engine crawlers can easily understand the words on each page.

The goal is to attract more visitors to your website, educate them about your product offering, then convert them into paying customers.

Our Approach To Writing SEO Content

Bottom-of-funnel (BoFu) keywords are search terms used by people who are close to making a purchase. They’ve done their product research and are now looking for a service provider.

These keywords typically reflect strong buying intent and are specific to a product, service, or solution. By targeting bottom-of-funnel keywords you can generate significantly more sales from your content strategy.

Example button-of-funnel keyword formats are:

  • [your product] Vs [competing product]
  • Best [product] lists
  • [your competitor] alternatives

Our SEO experts will identify the BoFu keywords that are directly relevant to your products and industry niche. 

We will then write SEO content that will generate organic traffic for these keywords and educate readers on your products.

Mint SEO’s content writers will make your blog work harder to generate new customers for your business.

We create content that natively promotes your products and services in a way that feels natural and engaging. 

Each article is designed to highlight how your offerings solve real problems and meet the needs of your audience. By incorporating storytelling into your content marketing, you can keep users on your website for longer.

By combining SEO with engaging product-led content, you educate customers who are actively researching your product offering.

Content monetisation

SEO-powered lead-nurturing funnels are a series of interlinked content articles designed to educate and guide potential customers toward your products and services. 

Each article is carefully optimised for a specific keyword, attracting new leads at every stage of the marketing funnel from search engines. The final step in the funnel is your conversion-focused landing page, where visitors are encouraged to take action.

Here is an example funnel for websites offering SEO content writing services:

  • Why SEO Content Is Critical for Your Business: This article is the entry point, designed to attract visitors unfamiliar with the importance of SEO in general.
  • What Are SEO Content Writing Services?: The next step educates users on what these services entail and explain how they’re done.
  • SEO Content Writing Services vs DIY Content: At this stage, visitors are exploring their options. This article highlights the advantages of professional SEO content writing over attempting it in-house.
  • SEO Content Writing Examples and Case Studies: Now close to converting, the customer is looking for proof of results. This article provides examples and success stories to confirm the value of your service.
  • SEO Content Writing Service Landing Page: The final step is a landing page optimised to showcase your expertise and convert readers into paying clients.

Mint SEO will help you design and implement a powerful lead-nurturing funnel tailored to your business, ensuring a steady stream of high-quality leads and conversions from your content.

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What’s Included In Our Content Writing Service?

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We Take The Time To Learn Your Products And Industry

We thoroughly research the product offering and industry niche of every new customer.

Mint SEO believes it’s imperative to fully understand our clients’ space to create engaging SEO content that their target audience will enjoy reading.

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Experienced SEO Professionals Writing Your Content

Our content writers are fully trained SEO experts who have optimised websites beyond just content writing.


They are fully up-to-date on algorithm updates and have grown the organic traffic of many websites.

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Internal Link And Anchor Text Optimisations

The words you highlight to link between pages is crucial to improve the SEO of your website.


Mint SEO’s experts will research the best anchor text to use on your website and then insert it into the content we write for you.

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UK-Based English Native Writers

All of our SEO Content Writers are based in the UK and are native English speakers.
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Human-Written Content Or AI-Assisted Content Writing Options

Choose 100% human-written content for a personal touch, or opt for our faster, more cost-effective AI writing service. Mint SEO provides both.

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We Post The Content And Make Final Optimisations

With your permission, we will post the content to your website and implement the final SEO tweaks.
See Pricing

Key Benefits Of Posting SEO Content To Your Website

Increased Organic Traffic To Your Site

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Mint SEO’s content writers know how search engine algorithms work. 

We use SEO data to guide what content sections and ideas need to be included on the page to make Google happy.

More Customers Generated Through Your Website

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Now that your target audience is landing on your website, we need to ensure that your content grips them.

Our content writers follow storytelling best practises to make readers understand why they need to buy your products.

Make Your Website Easier To Find

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Publishing fresh content is the most effective way to ensure that your website appears in more and more Google searches.

Mint SEO will create content to rank for all of the keywords in your industry, guaranteeing that prospects find and interact with your brand.

Who Are Mint SEO?

Mint SEO was founded by John Butterworth in 2024. John has over 9 years of SEO experience, holding senior SEO roles for market-leading brands and building SEO departments for renowned marketing agencies. 

John has worked on over 100 websites and he has presented at SEO industry events. John has the SEO knowledge and the writing skills to create written content that captivates its readers, ranks for many keywords, and boosts the number of visitors landing on your website.

Additionally, John has the experience of developing content plans and writing frameworks that have generated huge increases in organic traffic for dozens of businesses in several industry sectors. 

What separates Mint SEO from other SEO content writing agencies is that we know how to create SEO content that doesn’t sound stuffy or written just for algorithms. Our speciality is ranking content that you’re proud to have on your website – because people want to read it, and it promotes your products at the same time.

All of our writers have in-depth training with John and must meet his criteria before working on any client account. John also likes to get hands-on with writing projects.
photo of Mint SEO founder John Butterworth

Testimonials

“Working with John is an absolute pleasure. He’s a really fun guy, super creative, and most importantly, gets results. At the end of the day, that’s all that matters, right? I have absolutely no hesitations in recommending John. He’s a really great worker, diligent guy, and gets a healthy ROI.”
Kris Reed
Kris Reed
Founder, Icons of Real Estate Podcast
“I had the pleasure of speaking with John at mint SEO, nothing was too much hassle for him. Fantastic experience couldn’t recommend more highly. He boosted my websites traffic for my main keywords as requested with minimal fuss and speed.
10/10.”
Chris Polson
Chris Polson
Former Director, Finance Link
“I have seen John’s ability to deliver outstanding SEO results for clients firsthand. His strategies and careful approach consistently drive measurable improvements in traffic and conversions. I highly recommend John and Mint SEO for anyone looking for a results-focused SEO expert.”
Alex Zuev
Alexander Zuev
SEO Director, Market My Market
“What sets John apart is how much effort he puts into understanding your business and industry. Mint SEO doesn’t just boost traffic; they bring in customers that convert. They’re a fantastic agency to work with.”
Tom Machin
Thomas Machin
Principle Engineer, Stream Sensing

Free SEO Content Marketing Plan For All Customers

We provide every customer with a detailed SEO content marketing plan that shows exactly which keywords we’re targeting and the purpose of every post. 

Stay in control with full transparency. Our content plans clearly explain which article is in writing, the keyword being targeted, how many Google searches that keyword receives each month, and the product being promoted within the content.

With a clear roadmap designed, you can feel confident knowing our SEO content writing service is backed by data, precision, and a commitment to delivering real results.

SEO Content Marketing Example

What Makes Mint SEO Different From Other Content Agencies?

Key Features Of Our Service:

Experienced SEO Experts With Proven Track-Records
Free Content Marketing Plan
No Long-Term Contracts: Cancel Anytime
Dedicated Account Manager
24-Hour Email Reply Guarantee
Transparent Monthly Reports
Keyword Exclusivity
UK-Based Team

Our Approach To SEO:

Meeting Searcher Intent
Clean Website Architecture
E-E-A-T
Unique Information Gain Score (UIGS)
Internal Links & Anchor Text
Website Schema Markup
Core Web Vitals
White Hat Backlinks

Mint SEO’s Content Writing Process: A Step-By-Step Breakdown

Keyword Research And Content Plan

We find all of the keywords in your niche and organise them into a content plan for your business.

Creating Content Briefs For Each Post/Page

Our Content SEO Experts analyse each keyword in your content plan and put together a full brief and content outline.

Writing & Posting The Content To Your Website

Once we’ve finished writing your content we will upload it to your website and preform our final SEO enhancements.

Step 1: Keyword Research And Content Plan

The single biggest SEO mistake that content writers make is not choosing a target keyword before starting the writing process. This is problematic for two main reasons:

  1. Each keyword needs specific content on the page for Google to acknowledge it. Uncovering that content requires research and SEO analysis. If you skip this step it’s extremely unlikely your page will generate traffic from search engines.
  1. SEO success is often measured by whether your content ranks for its target keyword. If you don’t choose a target keyword before writing then you’re not setting measurable goals for your content strategy. 

Hence, the very first step is to undertake keyword research and create a content calendar that assigns a keyword to each post. 

If you have already completed your keyword research before approaching Mint SEO then we may be able to skip this step.

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Step 2: Creating Content Briefs For Each Post/Page

As mentioned in the previous step, to rank for any target keyword you need to include specific words, paragraphs, and graphics onto your page.

In this step, Mint SEO conducts the SEO research needed to rank for each individual keyword listed in your content plan. This research is then compiled into a detailed content brief that provides writing instructions on how to create each landing page or article.

All content briefs include: word count, target keyword frequency, heading structure, recommended internal and external links, concepts writers must reference, and calls-to-action for your products.

Step 3: Writing & Posting The Content To Your Website

All that’s left now is to write the content to the specifications outlined in the brief. Once this is completed we will upload the content to your website and publish it live. 

During this step we will perform some On-Page SEO tasks such as optimising your title tags, heading structure, and internal links.

We will also submit your URL to Google Search Console and Bing Webmaster tools so that the major search engines can begin showing your new page/article as soon as possible.

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SEO Content Writing Service Pricing

We provide two service options to create your SEO content: 100% Human Written Content and our AI Content Writing Service. You can find the pricing for both services below.

100% Human-Written SEO Content

Our SEO experts will research and then manually create SEO content that will rank for your target keywords. The content plan we execute will increase your organic traffic, build your thought leadership, and drive sales.

5x SEO Pages

£1,999

10x SEO Pages

£3,499

20x SEO Pages

£5,999

What’s Included With All Content Packages 👇

All Content Optimised For Keywords Of Your Choosing
Content Outlines Based On SEO Analysis & Competitor Research
Internal Link & Anchor Text Optimisation
On-Page SEO & Posting To Your Website
Native Product Promotion Within The Content
Free Content Marketing Plan Calendar
2x Revision Per Post
No Maximum Word Count

AI Content Writing Service

It is now cheaper and faster than ever before to create SEO content and we want to pass those benefits onto you. We use advanced prompt engineering, fact checking, and human editing to create winning SEO content that generates traffic from Google.

5x SEO Pages

£999

10x SEO Pages

£1,749

20x SEO Pages

£2,999

What’s Included With AI Content Packages 👇

Human Edited & Fact Checked
Advanced Prompt Engineering
All Content Optimised For Keywords Of Your Choosing
Content Outlines Based On SEO Analysis & Competitor Research
Internal Link & Anchor Text Optimisation
On-Page SEO & Posting To Your Website
Native Product Promotion Within The Content
Free Content Marketing Plan Calendar
1x Revision Per Post
No Maximum Word Count

Contact Our Content SEO Specialists

Content Writing Form

Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO content writing services.

We are open Monday-Friday from 9:00 am to 5:00 pm.


Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

SEO Content Writing Learning & Knowledge Centre

Key Google Algorithm Updates Related To Content Writing

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Helpful Content Update (2022 – 2024)

The Helpful Content Update tanked the visibility of pages/posts that aren’t genuinely useful to readers. In other words, pages that were designed for search rankings instead of user benefit.

A prime example is food recipe pages that include thousands of words of unnecessary anecdotes before actually presenting the recipe. This provides a poor user experience, prompting the need for this update.
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E-E-A-T Update (2023)

E-E-A-T is a crucial factor in how Google assesses content quality, particularly for YMYL (Your Money or Your Life) topics. 

It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This means that your content should demonstrate real-world experience, be written by experts, be authoritative, and be trustworthy.
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Panda Update (2012)

The first major Google update of its kind and the start of Google’s attempts to evaluate website content independently of its backlink profile.

The Panda update lowered the search engine rankings of website content that was grammatically poor, repetitive, and small in terms of word count.

SEO Content Writing Case Studies

Zapier’s SEO Content Strategy

Integration platform Zapier managed to increase their organic traffic by 50% in just one year.

Their content strategy involved creating over 25,000 detailed guides and tutorials on specific app integrations. Essentially, they focused on answering the questions their target audience had about their product.

This targeted approach captured search traffic for niche keywords related to the apps on their platform. These new pages generate 4 million organic visits each month.

Preply’s SEO Content Strategy

Preply is an online platform that connects language learners with tutors for personalised lessons. 

To grow their blog traffic, Preply focused on creating content around language learning topics, targeting a wide range of keywords. Examples include “how to learn Spanish fast,” “common French phrases,” and “best ways to learn English online.” 

These articles attracted a broad audience of language learners, helping the blog generate 1.9 million monthly visits and significantly growing Preply’s organic traffic.

Content Writing For SEO FAQs

What is SEO content writing services?

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SEO content writing services focus on creating high-quality, keyword-optimised content that ranks well in search engines. These services combine the art of engaging writing with SEO best practices, ensuring that content is relevant to both readers and search engines, helping improve website visibility.

Do SEO agencies write content?

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Yes, Mint SEO agency offer content writing services as part of their overall SEO strategy.

Do you have to write content for SEO?

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Yes, content is a key part of SEO. High-quality, optimised content helps search engines understand the relevance of your website and ranks it higher for targeted keywords. Without content, it’s difficult to attract organic traffic or engage your audience.

What is the best SEO content writing agency?

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We believe that Mint SEO is the best SEO content writing agency, but I admit we may be a little biased.

The content SEO specialists at Mint SEO have and a proven track record of creating content that ranks well in search engines and engages your target audience.

What is the difference between SEO writing and content writing?

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SEO writing focuses on optimising content for search engines using keywords, metadata, and structured formatting to improve rankings. Content writing, on the other hand, focuses on engaging readers and may or may not include SEO elements. SEO writing blends both search engine optimisation and audience engagement.

Is SEO content writing worth it?

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Yes, SEO content writing is worth it as it helps improve your website’s search engine rankings, drives organic traffic, and provides valuable information to your audience. It’s an essential part of a successful SEO strategy.

Is copywriting part of SEO?

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Yes, SEO copywriting is part of SEO. It involves writing compelling, optimised content that ranks well in search engines while persuading readers to take specific actions. Good SEO copywriting blends engaging language with technical optimisation.