Generative Engine Optimisation Services

We provide GEO services that boost your visibility in AI-driven responses across platforms like ChatGPT.

The way people consume information online is changing. Invest in generative engine optimisation services now and you’ll grab a traffic source others aren’t ready for. This is about getting ahead, not playing catch-up. AI platforms are exploding, and your business can take the lead while competitors are stuck figuring it out. 

Mint SEO increases your visibility in Google’s AI Overviews, secures more mentions in ChatGPT responses, and strengthens your presence in the training data powering Large Language Models.

Make your business part of the answers that people trust.

See Pricing
GEO Form

What Is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation ensures your business is featured in the answers and information people receive from AI-driven platforms like ChatGPT Search and Perplexity. These tools simply display links like traditional search engines; they generate complete, conversational responses based on trusted sources. 

GEO works by aligning your website content with how AI understands and delivers information, whether it’s helping users learn about a topic, find a product, or explore services. If the AI cannot access or process your content, it cannot use it in responses.

Additionally, Large Language Models (LLM) rely on third-party authorities for their knowledge. Discovering who AI considers to be the authorities in your industry, then promoting your brand on their websites with optimised content is another core part of generative engine optimisation services.

By optimising your site for these systems, your business becomes a go-to reference on AI-powered platforms. This means greater visibility, more meaningful traffic, and a stronger reputation in an increasingly AI-driven world.

What GEO Delivers For Your Business

Increased Visibility On AI Platforms

GEO ensures your business stands out by appearing in the responses these platforms produce. Being featured in these results endorses you as a trusted authority. Every mention builds brand recognition, strengthening your credibility and attracting more eyes to your business. The more visible you are, the more opportunities flow your way.

More Qualified Traffic To Website

Traffic means nothing if it doesn’t lead to results. Generative engine optimisation services get your brand appearing in responses directly related to your industry niche and product offering. This approach brings the right people to your website – those already looking for what you offer. GEO connects you with an audience that drives action, not just clicks.

Seize The First Mover Advantage And Overtake Competitors

Acting first lets you own the space before anyone else. GEO is an emerging industry, and most competitors have been slow to recognise its potential. Securing your position now makes it harder for others to compete later. Building that lead gives you the power to dominate and maintain momentum. Success begins with taking the opportunities others overlook.

Future-Proof Your Digital Strategy

AI platforms are changing the way people find information online. In December 2024, OpenAI announced that ChatGPT had reached 300 million monthly users. This massive audience presents an exciting opportunity to connect with new customers. Like it or not, AI search is here to stay, and it’s transforming how businesses connect with their audience.

GEO Services We Provide

ai icon

Rank Your Brand In ChatGPT Search Results

We handle the technical fixes and content adjustments needed to align your website with ChatGPT Search’s criteria. From improving your site’s structure to refining your messaging, we optimise every detail to help AI platforms feature your business.
ai icon

Improve Visibility In Google’s AI Overviews

93.1% of AI Overviews are triggered by informational searches. We focus on optimising your informational content to get cited in these summaries. This involves optimising written content, adding reliable data, and aligning your website with Google’s E-E-A-T principles.

training data icon

Boost Your Presence In Sources LLMs Depend On

Large language models (LLMs) select content from sources they trust. We increase your presence in the training data they rely on by placing focused, high-quality content on third-party websites that are heavily referenced in LLM training.
See Pricing

How GEO Builds On SEO Best Practises

GEO works hand in hand with the best parts of SEO, using what already works to thrive in AI-driven searches. The overlap between the GEO and SEO is huge but they’re some key differences. 

Fast-loading pages and clean website structure is still crucial to allow AI systems to access and process your site effectively. So is creating content designed for NLP (Natural Language Processing), ensuring your message is easy for AI systems to understand and connect to the keywords that will benefit your business. 

GEO differs by how AI platforms understand and present information to its users. AI algorithms prioritise different factors compared to traditional search engines. SEO builds a foundation with keywords, technical optimisation, and authority. GEO goes further by focusing on conversational tone, deeper contextual relevance, and direct answers.

The good news is GEO works hand in hand with SEO. Better technical and optimised content leads to more traffic and better across every search platform. It’s a straightforward way to drive success on multiple fronts.

Who Are Mint SEO?

Mint SEO was founded by John Butterworth in 2024, bringing over nine years of experience in optimising websites for search engines. John specialises in helping businesses achieve the visibility they need to grow, attract loyal customers, and drive meaningful results. He has held senior SEO roles at leading marketing agencies and shared his expertise at prestigious industry events like the SEO Mastery Summit.

John was an early adopter of generative AI, recognising its potential to transform how businesses are discovered through search. By staying ahead of these advancements, he has developed strategies that leverage AI-driven platforms like ChatGPT Search and Google AI Overviews to connect businesses with their ideal audience.

With a deep understanding of search behaviour and cutting-edge tools, he ensures your content aligns with the systems shaping modern search.

When you work with Mint SEO, John personally oversees every GEO project. His hands-on approach ensures your business benefits from tailored, results-focused strategies that increase visibility, attract the right audience, and establish your brand as a leader in your space.
photo of Mint SEO founder John Butterworth

Testimonials

“Working with John is an absolute pleasure. He’s a really fun guy, super creative, and most importantly, gets results. At the end of the day, that’s all that matters, right? I have absolutely no hesitations in recommending John. He’s a really great worker, diligent guy, and gets a healthy ROI.”
Kris Reed
Kris Reed
Founder, Icons of Real Estate Podcast
“I had the pleasure of speaking with John at mint SEO, nothing was too much hassle for him. Fantastic experience couldn’t recommend more highly. He boosted my websites traffic for my main keywords as requested with minimal fuss and speed.
10/10.”
Chris Polson
Chris Polson
Former Director, Finance Link
“I have seen John’s ability to deliver outstanding SEO results for clients firsthand. His strategies and careful approach consistently drive measurable improvements in traffic and conversions. I highly recommend John and Mint SEO for anyone looking for a results-focused SEO expert.”
Alex Zuev
Alexander Zuev
SEO Director, Market My Market
“What sets John apart is how much effort he puts into understanding your business and industry. Mint SEO doesn’t just boost traffic; they bring in customers that convert. They’re a fantastic agency to work with.”
Tom Machin
Thomas Machin
Principle Engineer, Stream Sensing

Generative Engine Optimisation Pricing

Google’s AI Overviews Service

Get featured in more AI Overviews in Google Search. Mint SEO will optimise your content to make it more likely to be cited as a source in AI Overviews when they are present in Google SERPs.

This service optimises the existing content on your website. If your website doesn’t have much content, we can create it for you. Check out our SEO content writing service for more information.
£499
/ 5 pages

ChatGPT Search Optimisation

ChatGPT Search was launched in October 2024. This version of ChatGPT searches the internet and uses content from third-party websites to generate its responses.

Mint SEO will optimise your website content and improve your online presence to boost the frequency ChatGPT Search recommends your business.

£999
/ per month

Digital PR To Influence LLM Training Data

ChatGPT, Perplexity, Gemini, and other major Generative AI platforms rely on their training data to produce responses. To be featured more in AI chatbot outputs you need to increase your brand mentions on the third-party websites that have been used to train the AI.

Mint SEO will uncover the sources that LLM rely on in your industry and then gain your brand coverage from those sources.

£2,999

Contact Our Generative AI Experts

GEO Form

Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about generative engine optimisation.

We are open Monday-Friday from 9:00 am to 5:00 pm.


Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

FAQs

How is GEO different from traditional SEO?

Mint Green curved arrow

The key difference between SEO and GEO is that SEO focuses on improving rankings in search engines like Google and Bing, whilst GEO focuses on increasing your brand share of voice within AI generated responses.

Do GEO strategies replace SEO?

Mint Green curved arrow

No, GEO complements traditional SEO by targeting AI-driven platforms. Together, they ensure your business has a strong presence across both conventional search engines and AI systems.

Are GEO services suitable for all industries?

Mint Green curved arrow

Yes, GEO can be tailored for any industry. Whether you’re in eCommerce, professional services, or B2B, GEO strategies can help your business connect with its target audience through AI platforms.

Which platforms does GEO target?

Mint Green curved arrow

GEO is designed for AI platforms like ChatGPT Search, Google AI Overviews, Gemini, Perplexity, and similar tools that generate conversational or direct responses for users.

Why do businesses need GEO?

Mint Green curved arrow

AI-driven platforms are becoming a key part of how users search for information. GEO helps businesses get ahead by ensuring their content is featured in the responses users trust. It’s a way to future-proof your visibility and unlock a new marketing channel for your brand.