general

Most shop owners I’ve audited through Search Console are chasing the wrong keywords entirely. They throw one trophy term at their homepage, ignore the category … Read More

The Shopify checkout that’s bleeding you the most money probably looks fine when you test it on your laptop. It loads without errors and the … Read More

Most ecommerce shops treat content like a lucky dip. A blog post here, a social reel there, maybe a buying guide somebody knocked together on … Read More

Most ecommerce SEO strategies I see are built backwards. Shop owners obsess over rankings for keywords that never ring the till, celebrating page one positions … Read More

Most ecommerce sites lose organic traffic not because Google penalises them, but because nobody has ever checked whether the basics are in place. An ecommerce … Read More

Most ecommerce shops look perfectly fine. Clean layout, decent product photos, a basket that works. And yet 98 out of every 100 visitors leave empty-handed. … Read More

Search ‘running shoes’ on Google and look at the first page. Mostly ecommerce shops. The same is true for ‘ceramic plant pots’, ‘dog harness’, and … Read More

Ecommerce SEO is how online stores get found on Google. When someone searches for a product you sell, good SEO puts your pages in front … Read More

Retail and ecommerce brands see an average email marketing ROI of $45 for every dollar spent. That figure alone explains why ecommerce CRM software has … Read More

Running multichannel ecommerce content marketing requires more than posting the same message across every platform. Retailers with three or more channels achieve a 19.0% engagement … Read More