general

Running an online store without tracking the right ecommerce metrics is like driving with a blindfold. You might be moving forward, but you have no … Read More

Ecommerce refers to buying and selling goods or services through the internet, from the moment a customer browses a product online to the final payment … Read More

After auditing hundreds of ecommerce stores for Mint SEO, I’ve noticed the same pattern repeatedly: brilliant products hidden behind terrible interfaces. Store owners obsess over … Read More

Picture your favourite coffee shop on a Monday morning. The queue stretches to the door, yet everyone waits patiently. Now imagine that same shop announces … Read More

Last week, I was hired to consult on a website for a new client in the home furniture space. They had spent £20,000 on an … Read More

I’m John Butterworth, founder of Mint SEO, and I’m sharing my tested framework for ecommerce CRO that’s helped our clients achieve conversion rates above 5.4% … Read More

Building an ecommerce content marketing funnel isn’t just blogging for the sake of it. Content marketing is the strategic creation and distribution of valuable, relevant … Read More

I’ve watched too many ecommerce sites burn through budgets chasing vanity metrics. Rankings that don’t convert. Traffic that doesn’t buy. You want sales, not screenshots.  … Read More

Running an ecommerce SEO audit feels like opening the bonnet on a car that’s been making strange noises for months. You know there’s an issue, … Read More

The latest data shows average conversion rates across ecommerce businesses sitting at just 1.58%. Let that sink in for a moment. Out of every 100 … Read More