general

Making online stores more profitable hinges on three levers that every ecommerce operator can pull: Acquiring customers costs far more than keeping existing ones, which … Read More

Ecommerce SEO is how online stores get found on Google. When someone searches for a product you sell, good SEO puts your pages in front … Read More

Retail and ecommerce brands see an average email marketing ROI of $45 for every dollar spent. That figure alone explains why ecommerce CRM software has … Read More

Running multichannel ecommerce content marketing requires more than posting the same message across every platform. Retailers with three or more channels achieve a 19.0% engagement … Read More

Ecommerce copywriting formulas give you the scaffolding to write product descriptions, email campaigns, and landing pages that convert. Rather than staring at a blank page … Read More

I’ve audited hundreds of ecommerce stores, and the same problem appears in almost every one: buttons that blend into the background, vague prompts that confuse … Read More

Amazon runs thousands of experiments every year across its platform. Microsoft Bing discovered a single A/B test that added $100 million to their annual US … Read More

The top three organic search results capture 68.7% of all clicks on Google. For new Shopify store owners, this statistic reveals both the opportunity and … Read More

Getting ecommerce conversion tracking right determines whether your marketing budget generates returns or disappears into a black hole. Most store owners install Google Analytics, glance … Read More

WordPress ecommerce themes determine whether visitors trust your store enough to enter payment details. With WordPress powering 43.4% of all websites globally, the theme ecosystem … Read More