Shopify CTAs That Actually Convert (And Why Most Buttons Don’t)
Amazon puts two buttons on every product page, and neither is an accident. ‘Add to Cart’ catches the browser still weighing options; ‘Buy Now’ grabs … Read More
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How To Make Shopify Stores More Profitable
Open your Shopify admin, head to Analytics > Reports, and pull up the Returning Customer Rate. That single number tells you more about ecommerce profitability … Read More
A/B Testing Best Practices For Shopify Stores
The first A/B test on a typical Shopify store targets button colours. Green versus blue, maybe rounded corners versus square. Those tests rarely shift revenue … Read More
Ecommerce SEO Checklist For Shopify Stores
Most Shopify sites I audit have the same handful of problems baked in from day one. The owner picked a theme, uploaded products, started running … Read More
Conversion Tracking Setup For Shopify Websites
A couple of years ago, Shopify’s native analytics were bare bones. You got revenue and sessions. Useful for a glance, rubbish for ecommerce conversion tracking … Read More
The Best WordPress Themes for Ecommerce Stores
Your WordPress ecommerce themes choice is the single decision that touches every other part of your shop. It determines page speed, checkout flow, mobile experience, … Read More
Ecommerce Metrics To Gauge Your Shopify Store’s Health
Most Shopify store owners open their dashboard every morning, glance at sessions and revenue, then close the tab feeling like they’ve done their due diligence. … Read More
Win Sales By Fixing Your Ecommerce Store’s UX
Most ecommerce UX problems are invisible to the people who own the shop. You log into your Shopify admin, browse the front end, click through … Read More
Urgency, Scarcity, and Exclusivity For Shopify Store Marketing
Most Shopify stores bleed sales to hesitation. A shopper reads a couple of reviews then opens a new tab to ‘come back later’. That’s the … Read More
Ecommerce Keyword Research Examples (And How to Use Them)
Most shop owners I’ve audited through Search Console are chasing the wrong keywords entirely. They throw one trophy term at their homepage, ignore the category … Read More
