SEO For Higher Education Institutions
We provide SEO services specifically designed for universities and colleges to generate more student enrollments.
Our agency has a proven track-record of optimising higher education websites to eliminate technical errors, produce winning content, and boost organic traffic.
Mint SEO provides expert SEO services that are specially designed for higher education institutions. We can support you with your content writing, link building, local SEO and more.
See ServicesHow SEO Can Benefit Your Academic Institution
Generate New Student Enrolments: Internationally Or Locally
If your university isn’t showing up in search results, it’s invisible to the students you want. SEO puts your institution on the map, making it impossible to miss for prospective students searching for “top universities in [region]” or “best online degree programmes.” Visibility equals consideration. Drive more local and international student enrolments from students who didn’t know you were an option until they found you online.
Online Reputation Management
Reputation isn’t just important – it’s everything. SEO ensures the best parts of your institution, like glowing testimonials, academic achievements, and success stories, are front and centre. Outdated or negative content? We push it aside so the world sees your university at its absolute best. Build trust, dominate perceptions, and stay ahead of your competition.
Promote Targeted Courses Or Departments
Struggling to hit enrolment quotas for specific courses? We fix that. SEO content marketing shines a spotlight on the programmes you need to fill, driving traffic straight to those pages. Whether it’s a niche master’s programme or a key undergraduate department, we position your courses to stand out, guiding the right students to apply and helping you hit your targets with precision.
Drive More Attendees To Your Events
Your open days and campus tours are your big chance to impress, so make sure prospective students and their families are there. SEO ensures your events dominate search results, making them easy to find and impossible to ignore. By targeting keywords like “university open days 2024” and optimising event pages, we bring attendees directly to you, helping you fill your events and leave a lasting impression.
Higher Education SEO Services We Provide
Mint SEO is a specialist higher education SEO agency. We provide every service you need to grow your organic traffic, secure more student enrolments and manage your online reputation.
Monthly Packages
Monthly SEO retainers are the easiest and most effective way to grow your institution’s online presence. Each package includes access to our comprehensive range of SEO services, specifically tailored for the higher education sector. We take full ownership of your SEO strategy, managing everything from crafting engaging landing pages to optimising your site’s technical performance. This approach drives increased traffic, better rankings, and more inquiries without adding extra workload to your team.
Through consistent monthly work, your website will attract prospective students, parents, and professionals actively seeking educational opportunities. Our team refines every detail, allowing you to focus on your institution’s growth while we deliver measurable results. To maximise value, we also include free Conversion Rate Optimisation (CRO) for all monthly clients, ensuring your investment generates results as quickly as possible.
Pricing
Our monthly SEO packages start from £1,999.
Learn More About This ServiceConsultancy
SEO consulting removes the uncertainty from improving your institution’s online presence. Mint SEO founder John Butterworth will work with you directly, providing actionable advice and proven strategies to elevate your rankings in a tough space to crack.
From technical enhancements to content planning, John will identify the quick wins and opportunities unique to your university. Every recommendation is designed to attract prospective students, parents, and professionals seeking educational opportunities.
Pricing
Pricing starts from £299.
Learn More About This ServiceContent Marketing
Higher education content needs to inform, engage, and showcase the strengths of your institution. Our SEO Content Writing Service produces expertly tailored pages and articles that highlight your programmes, facilities, and unique offerings, turning prospective students into enrolled learners.
We write confidently about specialised courses, world-class facilities, cutting-edge research, and vibrant campus life.
Your institution’s reputation is paramount, and we treat it with the care it deserves. Every piece of content reinforces your authority, aligns with your institution’s values, and positions you as a destination where people want to be.
Pricing
Pricing starts from £999.
Learn More About This ServiceKeyword Research
SEO success begins with understanding exactly what your target audience is searching for. Our Keyword Research Service uncovers the most valuable search terms for your university, from specific queries like “best law programmes in London” to broader topics such as “university scholarships for international students.” By identifying these keywords, we ensure your website attracts relevant visitors who are ready to take the next step.
We use a combination of competitor insights, advanced tools and tailored strategies to discover untapped keyword opportunities. This approach ensures your college ranks for the search terms that lead to more inquiries and applications.
Pricing
Price starts from just £99.
Learn More About This ServiceLink Building
Our Link Building Service delivers high-quality backlinks that boost your website’s authority and increase visibility for competitive keywords. Using ethical, white-hat strategies, we focus on building connections with relevant websites and respected platforms, signalling to search engines that your institution is a trusted authority in higher education.
By creating evergreen digital assets like research reports, in-depth studies, and expert insights, we attract natural backlinks from academics, journalists, and industry leaders. Through original data, engaging content, and targeted outreach, we deliver links that enhance your rankings and drive meaningful traffic from individuals actively interested in your educational offerings.
Pricing
We charge a flat-fee of £2,999 per link building campaign.
Learn More About This ServiceLocal SEO
Your institution needs to appear prominently when prospective students search for educational opportunities in your area. Local SEO ensures your school or university is the first choice they see.
We prioritise proven strategies, such as optimising your Google Business Profile, developing location-specific content, and ensuring consistent citations across directories. These efforts work together to position your institution as the go-to option for local searches.
Pricing
Google Business Profile (GBP) Optimisation is a one-off fee of £349. On-going GBP Local SEO support is included in all monthly packages.
Learn More About This ServiceOn-Page SEO
When your website doesn’t rank for the right keywords, you miss the opportunity to tell prospective students and stakeholders about your university. Our On-Page SEO Service focuses on your landing pages, their content, structure, technical setup, internal links, and mobile usability. And then aligns them with Google’s expectations and searcher intent to get them ranking for their target keywords.=.
Whether it’s programme pages, campus guides, or application resources that aren’t drawing traffic from Google, we’ll address the issues and unlock their SEO potential.
Pricing
We charge a one-off fee of £1,499 for 5x page optimisations of your choosing.
Learn More About This ServiceTechnical SEO
Even small technical issues can cost your institution valuable online engagement. Our Technical SEO Service ensures your website performs flawlessly, meeting Google’s standards and providing a smooth experience for every visitor.
We target the technical essentials your institution needs, such as faster page speeds, secure application portals, and structured data to enhance search visibility. These improvements not only boost your site’s reliability but also help students and stakeholders access information effortlessly, increasing the likelihood they’ll take action.
Pricing
Our Technical SEO services is a one-off fee with prices starting from £499 depending on your current website health.
Learn More About This ServiceVideo SEO
If video isn’t part of your marketing strategy, you’re missing a vital opportunity to connect with prospective students. Video offers a dynamic way to showcase your programmes, campus life, and success stories. Video SEO ensures your content gets noticed first in search results.
Whether you need support creating compelling scripts, optimising video files for better rankings, or planning a strategic content calendar, we’ll ensure your videos gain more views on platforms like YouTube.
Learn More About This ServiceSEO Audit
Our SEO audits identify the roadblocks preventing your website from ranking higher for keywords. By analysing technical issues, plus reviewing your content and keyword strategies we deliver a thorough breakdown of what’s holding your site back.
Along with the analysis, we provide clear, actionable recommendations to resolve every issue highlighted in the report. This empowers your institution to enhance its SEO performance without requiring ongoing external support.
Pricing
Our SEO audit is available for a one-time fee of £499.
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How We Provide Specialist Services For Universities & Colleges
Tailored Strategies For Course And Department Promotion
Reputation Management to Enhance Institutional Trust
Expert Technical SEO for Large and Complex Websites
Challenges With Higher Education SEO We Will Help You Overcome
Complex Website Architecture
Higher education websites often include multiple subdomains, microsites, and sprawling departments, making them difficult for search engines to crawl and index effectively. Mint SEO simplifies this complexity by optimising site structures, enhancing internal linking, and ensuring every page has a clear purpose.
Diverse International Target Audience
Reaching international students requires a content strategy designed to address the needs and interests of specific regions your university wants to focus on. Mint SEO develops detailed landing pages and informational content highlighting key aspects such as visa support, campus life, and tailored programmes for students from those countries. This approach ensures your institution appeals directly to prospective students by addressing what matters most to them.
Seasonal Search Trends
Student interest fluctuates throughout the year, with search spikes during enrolment periods and key deadlines. Mint SEO stays ahead of these patterns by analysing trends, creating targeted campaigns, and building evergreen content like application guides and course comparisons that remain relevant year-round.
Who Are Mint SEO? And Why Choose Us?
John is an experienced SEO professional who understands the unique challenges faced by universities and colleges. With a passion for education and a deep understanding of how prospective students search for courses, John tailors his strategies to meet the specific needs of higher education institutions.
Most importantly, John knows that SEO for higher education isn’t just about generating more traffic; it’s about connecting with students who are actively exploring their options and ensuring they see your institution as the best fit.
When you choose Mint SEO, you’ll work directly with John Butterworth. He personally oversees all higher education SEO projects, ensuring your institution benefits from focused, results-driven strategies to increase visibility, boost enrolments, and enhance your reputation.
Testimonials
10/10.”
At Mint SEO, we don’t just bring visitors to your site – we ensure they take action! We provide complimentary Conversion-Rate-Optimisation (CRO) to all our monthly clients.
CRO is the process of improving your website to increase the percentage of visitors who take a desired action, such as making a form submission or newsletter sign up.
We accomplish this by analysing user behaviour, testing design elements, leveraging social proof, and fine-tuning your sales copy. A small uptick in your conversion rate can lead to a significant increase in enquiries and sales.
Our goal is to make our services profitable for you as quickly as possible.
What Makes Mint SEO Different From Other SEO Agencies?
Key Features Of Our Service:
Our Approach To SEO:
Contact Us
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO services.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
FAQs
What is SEO in higher education?
SEO in higher education involves optimising university and college websites to improve their visibility on search engines like Google. This process ensures that when prospective students, parents, or researchers search for courses, institutions, or academic resources, your website ranks prominently.
Does SEO work for international student recruitment?
Absolutely. SEO can help you reach international students by targeting their specific needs and interests, such as visa support, cultural integration, or course affordability. With tailored strategies, your institution can attract students from key regions around the world.
How does SEO help increase student enrolments?
SEO drives more traffic to your website from students actively searching for courses, degrees, and universities. By targeting specific keywords, optimising landing pages, and ensuring a smooth user experience, your institution becomes a top choice for students looking to apply.
How long does it take for Higher Education SEO to work?
This is a difficult question to answer as it depends on your current website performance and how it has been coded.
However, the team at Mint SEO are trained on advanced practises to generate results for your business as fast as possible.
