SEO Services For Jewellers And Jewellery Stores
We provide SEO services specifically designed for jewellers and jewellery stores to increase sales, attract loyal customers, and grow your online presence.
With a proven track-record of optimising jewellery websites, we ensure your store shines online. From luxury jewellers to bespoke designers, we understand how to position your brand in front of the customers that matter most.
Our range of SEO services for jewellers is comprehensive: we create content, build links, fix technical errors, and use local SEO to push more footfall to your store. We also offer monthly SEO retainers that ensure your business stays ahead in an increasingly competitive market.
See PricingHow SEO Can Benefit Your Jewellery Business
Sell More Products Through Your Website
An optimised website can turn browsing into buying. By focusing on keywords like “bespoke engagement rings” or “platinum wedding bands,” SEO puts your products in front of customers who are actively trying to purchase them. If your store doesn’t yet have eCommerce functionality, we can help integrate it seamlessly so that you can start taking online payments.
Drive More Footfall To Your Store
When someone searches for a jeweller nearby, your name needs to be the first they see. Google Business profiles are a powerful tool for bringing more customers directly into your store. By ensuring your profile is optimised with accurate details and Local SEO best practises, your store shifts from being another pin on the map to the go-to destination.
Attract Luxury Shoppers
Luxury is not just about the product; it’s about exclusivity, and your SEO should reflect that. When customers search for premium items like “Rolex watches Manchester” or “Tiffany’s necklaces near me,” your store must appear in those moments. We focus on ranking your website for branded product searches, ensuring your inventory is seen by buyers who already know what they want and are willing to pay for it.
Improve Seasonal Sales Campaigns
Holidays and special occasions bring a surge of eager shoppers, and SEO ensures your business is ready to capitalise. Keyword optimisation for phrases like “Christmas diamond gifts,” “Valentine’s Day jewellery,” or “Black Friday jewellery sale” places your store in front of seasonal buyers when it matters most. This not only drives short-term revenue but also establishes your store as the go-to choice for every occasion, year after year.
Our Full Range Of SEO Services
Mint SEO is your all-in-one SEO agency. See our entire service range to grow your jewellery store below:
How We Provide Tailored SEO Services For Jewellers
Using Storytelling to Showcase Designer Pieces
Connecting You with Couples Searching for Wedding Jewellery
Making Your Store the Trusted Destination for Every Jewellery Need
Challenges With Jewellery SEO We Will Help You Overcome
Targeting Keywords That Won’t Damage Your Brand
Not every keyword fits a jewellery business, and chasing the wrong ones can dilute your brand image. High-end jewellers should not rank for terms like “cheap diamond rings” or “affordable jewellery” if they want to protect their luxury positioning. We ensure your website targets keywords that align with your brand’s exclusivity and values, attracting the right audience. This approach strengthens your reputation and ensures you only attract customers who appreciate the value of your pieces.
Image-Heavy Websites Impacting Speed
Jewellery websites rely on stunning visuals to sell their pieces, but heavy image files can slow everything down. Customers will not wait for a page to load, and search engines will rank you lower for it. We optimise your images without sacrificing quality, ensuring your site remains fast and responsive. This keeps your customers engaged, improves search rankings, and ensures every piece shines online as it should.
Seasonal Volatility And Holiday Campaign Planning
Jewellery demand skyrockets during holidays and key seasons, and your business needs to be ready. Customers searching for “Christmas jewellery gifts” or “Valentine’s Day engagement rings” will only find you if your website is optimised well in advance. We help you plan campaigns that dominate these crucial times, ensuring your business is always ahead of the curve. With the right seasonal focus, every holiday becomes a growth opportunity.
Who Are Mint SEO?
John understands the unique challenges faced by jewellers, from showcasing luxury products online to driving footfall into stores. With a deep understanding of how customers search for jewellery, he tailors strategies that connect your business with high-intent buyers at every stage of their journey.
Most importantly, John knows that SEO for jewellers isn’t just about traffic; it is about building trust and ensuring your website becomes the go-to destination for customers looking for engagement rings, bespoke designs, and luxury jewellery.
When you work with Mint SEO, John personally oversees every jewellery SEO project. His hands-on approach ensures your business benefits from tailored, results-focused strategies that increase visibility, attract loyal clients, and solidify your brand’s position as a leader in the jewellery industry.
Testimonials
10/10.”
At Mint SEO, we don’t just bring visitors to your site – we ensure they take action! We provide complimentary Conversion-Rate-Optimisation (CRO) to all our monthly clients.
CRO is the process of improving your website to increase the percentage of visitors who take a desired action, such as making a form submission or making a purchase.
We accomplish this by analysing user behaviour, testing design elements, leveraging social proof, and fine-tuning your sales copy. A small uptick in your conversion rate can lead to a significant increase in enquiries and sales.
Our goal is to make our services profitable for you as quickly as possible.
What Makes Mint SEO Different From Other SEO Agencies?
Key Features Of Our Service:
Our Approach To SEO:
Monthly SEO Retainer Pricing
If you’re looking for one-off SEO services for jewellers, you can explore our full range of offerings by following the link.
Growth Package
Standard Package
Looking For Something More Custom?
We provide bespoke SEO packages for businesses that need tailored services for large-scale projects. If the Growth or Standard packages don’t meet your needs, reach out to us and we will create a custom SEO package that will achieve your goals in the timeframe you need.
Start The ConversationContact Us
Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO services.
We are open Monday-Friday from 9:00 am to 5:00 pm.
Telephone number: 07729 728036
Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ
SEO For Jewellers FAQs
What makes SEO different for jewellers compared to other industries?
SEO for jewellers is unique because it combines the need to highlight visual appeal, luxury branding, and local foot traffic. Customers searching for jewellery are often looking for specific details, like gemstones, metals, or custom designs. Our strategies focus on showcasing your craftsmanship, attracting high-value buyers, and optimising for both online and in-store conversions.
How long does it take to see results from jewellery SEO?
The time it takes to see results depends entirely on the current state of your website. Factors such as your existing rankings, technical performance, competition, and content quality all play a role. Every site is different, but our focus is always on delivering tangible improvements and measurable growth as efficiently as possible.
Can SEO help my store attract local customers?
Yes, local SEO is a critical part of our service. We optimise your Google Business Profile, build location-specific content, and ensure your website ranks for searches like “jewellery shop near me.” This helps customers in your area find and visit your store with ease.
Will you help me compete with big jewellery brands online?
Absolutely. By targeting niche keywords, optimising for local searches, and focusing on your unique selling points, we help your store carve out its own space in the market. Competing against large brands is not about matching their budget but leveraging your strengths to attract your ideal customers.
Can you help promote specific collections or seasonal jewellery campaigns?
Absolutely. Whether it is a holiday collection, engagement season, or a new product launch, we tailor our SEO efforts to maximise visibility for your campaigns. From optimising landing pages to targeting seasonal keywords, we ensure your collections get the attention they deserve.
Do you offer services for jewellers without eCommerce websites?
Yes, we work with both traditional jewellers and online retailers. For stores without eCommerce functionality, we focus on local SEO to drive footfall and optimise your site to capture leads, such as booking consultations or inquiries for custom designs.
What if I am already running ads for my jewellery store? Do I still need SEO?
Yes, SEO complements paid advertising by building long-term, sustainable traffic. While ads provide instant visibility, SEO ensures your website ranks organically, saving on ad spend over time. Together, they create a powerful strategy to grow your business.
