Ecommerce SEO Services That Drive More Customers To Your Store

Mint SEO provides Ecommerce SEO services that generate more sales for your online store.

Our Ecommerce SEO agency finds the keywords your customers are searching for and gets your website ranking on Google for those searches.

We also provide Conversion-Rate-Optimisation for free to all Ecommerce SEO customers, generating even more revenue for your business.

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What Is Ecommerce SEO?

Ecommerce SEO is the process of optimising an online store to improve its visibility in search engine results. This involves enhancing various aspects of the website, such as product pages, category pages, and the overall site structure, to attract more organic traffic. 

Key Ecommerce SEO service tasks include keyword optimisation, landing page redesign, improving internal linking, and being transparent about order fulfilment processes 

The goal is to increase the site’s rankings for transactional-intent keywords, driving more potential customers to your online store and boosting sales.

How Ecommerce SEO Transforms Your Online Store

Your Online Store Isn’t Getting the Traffic or Sales It Deserves

Your Ecommerce site has great products, but if it’s not showing up in search results, customers won’t find you. 

Without a strong SEO strategy, your store struggles to attract the right traffic, leading to fewer sales and missed opportunities.

Partner With Mint SEO To Optimise Your Website

Our Ecommerce SEO services are tailored to enhance your store’s visibility and attract the right customers. 

We optimise your product pages, category pages, and overall site structure to ensure your store ranks higher in search results.

Rank Better, Attract More Buyers, and Boost Your Sales

Your online store catapults up the search results, putting your products in front of eager customers ready to buy. 

With more eyes on your products, you’ll see sales surge, turning your Ecommerce site into a powerhouse of growth and success. Your business won’t just grow; it will thrive.
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Key Benefits Of Ecommerce SEO Services

More Sales Generated Through Your Online Store

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Research shows most online shopping starts with a Google Search. Allowing consumers to find your products is crucial to generate more sales through your store.

Overtake Your Competitors In Search Results

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Steal sales and clicks from your SEO competitors by overtaking them in search results for commercial-intent keywords and more.

Compounding Traffic Growth That Doesn’t Cost Per Click

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Google Ads can send qualified traffic to your website but as soon as you stop paying the traffic disappears. With Ecommerce SEO you earn that traffic and hold it for the long-term.

Why You Should Choose Mint SEO As Your Ecommerce SEO Agency

Mint SEO was founded by John Butterworth in 2024. John has over 9 years of SEO experience, holding senior SEO roles for market-leading brands and building SEO departments for renowned marketing agencies.

John has worked on over 100 websites and presented at SEO industry events. He is vastly experienced at creating Ecommerce SEO strategies then implementing those strategies to grow his client’s organic traffic and sales pipeline.

What makes us different from other Ecommerce SEO agencies is our focus on generating sales for your online store. Mint SEO will always prioritise tasks that will generate sales for your website the fastest, not tasks that will bring the most unqualified traffic onto your website.

A founding principle of Mint SEO was to provide CRO services for free to our monthly retainer clients. Our mission is to make your investment in our agency profitable as quickly as possible, implementing CRO on your website at the very start of your project allows us to do that.

Mint SEO also places a strong emphasis on customer service. Each client receives direct access to the SEO account manager working on their website and we operate a strict 24-hour email reply guarantee.
photo of Mint SEO founder John Butterworth

Testimonials

“Working with John is an absolute pleasure. He’s a really fun guy, super creative, and most importantly, gets results. At the end of the day, that’s all that matters, right? I have absolutely no hesitations in recommending John. He’s a really great worker, diligent guy, and gets a healthy ROI.”
Kris Reed
Kris Reed
Founder, Icons of Real Estate Podcast
“I had the pleasure of speaking with John at mint SEO, nothing was too much hassle for him. Fantastic experience couldn’t recommend more highly. He boosted my websites traffic for my main keywords as requested with minimal fuss and speed.
10/10.”
Chris Polson
Chris Polson
Former Director, Finance Link
“I have seen John’s ability to deliver outstanding SEO results for clients firsthand. His strategies and careful approach consistently drive measurable improvements in traffic and conversions. I highly recommend John and Mint SEO for anyone looking for a results-focused SEO expert.”
Alex Zuev
Alexander Zuev
SEO Director, Market My Market
“What sets John apart is how much effort he puts into understanding your business and industry. Mint SEO doesn’t just boost traffic; they bring in customers that convert. They’re a fantastic agency to work with.”
Tom Machin
Thomas Machin
Principle Engineer, Stream Sensing
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Free Conversion Rate Optimisation For All Ecommerce Customers

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At Mint SEO, we don’t just bring visitors to your site – we ensure they take action! As part of our Ecommerce SEO services, we provide complimentary Conversion-Rate-Optimisation (CRO) to all our monthly clients

CRO in the context of Ecommerce websites means increasing the number of sales transactions, reducing cart abandonments, and raising your Average-Order-Value (AOV) total.

We accomplish this by analysing user behaviour, testing design elements, leveraging social proof, and fine-tuning your sales copy. A small uptick in your conversion rate can lead to a significant increase in enquiries and sales.

As far as we’re aware, we’re the only Ecommerce SEO agency in the UK providing CRO services at no extra cost. 

A Step-By-Step Breakdown Of Our Ecommerce SEO Process

Advanced Keyword Research & Strategy

We uncover what Google searches your customers are making and plan our strategy.

Creating Your Category & Product Pages

We build landing pages to capture traffic for your commercial-intent keywords.

Building Your Top-Of-Funnel Content

We bring new prospects onto your website and educate them about your product offering.

Optimising, Monitoring, And Testing

We monitor the progress of our website changes and keep tweaking until we get the desired results.

Step 1: Advanced Keyword Research & Strategy

Every successful Ecommerce SEO campaign starts with keyword research, a pivotal step that uncovers:

  • The exact keywords your customers use to shop for your products
  • The number of monthly search each keyword receives
  • Who your main SEO competitors are

We use advanced methods to find every single relevant keyword tied to your products and industry. The more unbranded keywords your industry has, the bigger the scope of opportunity for your business. 

 These keywords are then compiled into a comprehensive database, forming the backbone of a custom SEO strategy designed to elevate your brand’s online presence and outshine your competition.

Your SEO strategy is completely tailored to your industry, website, and products. It explains the keywords we will target first, the exact steps we need to take to optimise your website for those keywords, and provides a timeline for completion.

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Step 2: Creating Your Category & Product Pages

Each product and category page you have is an opportunity to bring quick sales onto your website! Our first priority will be to create new pages and optimise your existing pages with commercial-intent keywords.

Commercial-intent keywords are searched for by customers who are ready to make an immediate purchase. Example commercial-intent keywords for an online fashion retailer would be:

  • Buy designer t-shirts
  • Summer dresses for sale
  • Women’s luxury clothing
  • Cheap designer shoes

Commercial-intent keyword searches are exclusively dominated by product pages and category pages in Google Search. Mint SEO will create all of the pages you need to get your products in front of every customer searching for them.

Step 3: Building Your Top-Of-Funnel Content

Content aimed at the top of the funnel is designed to engage visitors who are just beginning their buyer’s journey. Its purpose is to educate these potential customers about your products and gently guide them towards making a purchase.

This type of content typically includes informative blog posts, how-to guides, and expert advice. It attracts visitors to your website who may not yet realise that your products can address their needs.

Staying with the online fashion retailer example, top-of-funnel keywords they might target include:

  • Ideas for summer outfits
  • Appropriate office attire
  • Current trends in holiday fashion

The goal is to craft informative content that subtly promotes your products in a natural and organic manner. In this instance, the customer has come to you, so they will be much more open to hearing what you have to say. 

By linking this content to your main product pages, you can establish a strong marketing funnel and a clear path for users to engage with your website.

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Ongoing Optimisation And Testing

As we’re creating new pages and content for your website, we will continuously monitor the keyword performance and conversion rates of each page. 

If any URL is underperforming the metrics we have estimated, we will update that page and keep testing new elements until we achieve the desired results.

At the very start of your project we will begin implementing the following SEO best practises onto your website:

  • Creating @product schema markup
  • A/B testing
  • CTA button testing
  • Landing page design improvements
  • Incorporating social proof
  • Trust Signal Implementation
  • Internal link optimisation
  • Anchor text variation
  • Meta tag optimisation
  • Heading tag optimisation
  • Technical SEO fixes

Mint SEO is committed to skyrocketing the online sales generated through your store and we will try all means possible to achieve that!

Ecommerce SEO Service Pricing

Transparency is at the heart of everything we do at Mint SEO; that’s why we don’t hide our pricing from our Ecommerce SEO customers.

Growth Package

The SEO package for ambitious entrepreneurs. This option will turbocharge your SEO progress and achieve faster results.
£2,999
/ month
10x Money Pages or Top-of-Funnel Pages Created (Each Month)
Conversion Rate Optimisation
Google Business Local SEO Optimisation
YouTube & Video SEO
Technical SEO Improvements
Full Strategy Document Tailored To Your Business And Industry
Landing Page Design & Development
Optimising Your Existing Content & Pages
Advanced Keyword Research
Google Search Console & Bing Webmaster Optimisation
In-depth Monthly Reports
24-Hour Email Reply Guarantee
Regular Meetings, Progress Updates, And General Digital Marketing Consulting
Account Managed by Mint SEO Founder John Butterworth

Standard Package

Start your SEO journey right here with a tailored solution for your business.
£1,999
/ month
5x Money Pages or Top-of-Funnel Pages Created (Each Month)
Conversion Rate Optimisation
Full Strategy Document Tailored To Your Business And Industry
Technical SEO Improvements
Landing Page Design & Development
Optimising Your Existing Content & Pages
Advanced Keyword Research
Google Search Console & Bing Webmaster Optimisation
In-depth Monthly Reports
24-Hour Email Reply Guarantee
Dedicated Account Manager

Looking For Something More Custom?

We provide bespoke SEO packages for businesses that need tailored services for large-scale projects. If the Growth or Standard packages don’t meet your needs, reach out to us and we will create a custom SEO package that will achieve your goals in the timeframe you need.

Start The Conversation

Contact Our Ecommerce SEO Experts

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Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our Ecommerce SEO services.

We are open Monday-Friday from 9:00 am to 5:00 pm.


Telephone number: 07729 728036

Email address: contact@mintseo.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

Ecommerce SEO Learning & Knowledge Centre

Key Google Algorithm Updates Related To Ecommerce SEO

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Product Reviews Update (2023)

Google’s updates for product reviews reward high-quality, detailed reviews that provide valuable insights to users. Ecommerce sites should focus on creating in-depth reviews that demonstrate experience, offer detailed comparisons, and include real-world evidence, such as photos or videos. 
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Page Experience Update (2021)

This update, which introduced Core Web Vitals as ranking factors, emphasises the importance of user experience. For Ecommerce, it’s crucial to ensure fast load times, responsive pages, and stable visuals to improve both user satisfaction and search rankings.
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Mobile-First Indexing (2020)

As mobile usage continues to grow, this update made Google primarily use the mobile version of a site for indexing and ranking. Ecommerce sites must ensure their mobile experience is exceptional, with easy navigation and content built for mobile screens.

Ecommerce SEO Case Studies

Fashion Ecommerce SEO Case Study: 1,000% Surge In Sales

An Ecommerce fashion brand achieved a 500% boost in organic traffic and a 1,000% surge in monthly online sales through focusing on revenue-growth SEO strategies. Namely, creating more category pages to rank for commercial-intent keywords. These efforts led to higher Google rankings for key product pages, driving the significant increase in both traffic and sales.

Dragons Diet: 591% Traffic Surge and 37% Revenue Growth 

Dragons Diet achieved a 591% increase in organic traffic and a 37% revenue boost by focusing on content-driven SEO and strategic monetisation. They created high-value top-of-funnel content that addressed the specific needs of their target audience. Additionally, they implemented upsells and cross-sells directly within the content to promote their products, effectively increasing average order value and overall sales.

Ecommerce SEO FAQs

What are Ecommerce SEO services?

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Ecommerce SEO services focus on optimising online stores to increase visibility on search engines. This includes optimising product pages, descriptions, and overall site structure to drive organic traffic and improve sales.

Which Ecommerce platform has the best SEO?

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WooCommerce, Shopify, and Magento are considered some of the best Ecommerce platforms for SEO due to their flexibility, customisation options, and SEO-friendly features.

Is Ecommerce SEO different?

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Yes, Ecommerce SEO is slightly different as it involves optimising individual product pages, categories, and the overall site structure. It also focuses more on driving transactional traffic rather than informational searches.

How do I rank my Ecommerce website on Google?

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To rank your Ecommerce website on Google, optimise product descriptions with targeted keywords, ensure your website is mobile-friendly, speed up page load times, implement structured data (schema), build strong backlinks, and consistently create valuable content that resonates with your target audience.

Mint SEO is here to help you with all of these tasks and more.

Is SEO worth it for Ecommerce?

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Yes, SEO is highly beneficial for Ecommerce sites. It helps increase visibility, drive targeted traffic, and improve conversions by ensuring your products and pages rank well for relevant search queries.

How long does Ecommerce SEO take?

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This depends on the package you choose and the current state of your website. It can be anywhere from 1 to 6 months to start seeing notable improvements.

How to do off-page SEO for an Ecommerce website?

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Off-page SEO for Ecommerce includes building backlinks from authoritative websites, promoting products on social media, and generating user reviews to build trust and credibility.

How do I choose an Ecommerce SEO agency?

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Choose an Ecommerce SEO agency by looking for one with experience in your industry, a proven track record of results, and a deep understanding of Ecommerce platforms.

All of which can be provided by the team at Mint SEO.