John Butterworth 
You have a bounce rate you do not like. Sixty per cent, or eighty, or on a bad week a flat hundred with an average session duration of zero seconds. Search how to reduce bounce rate ecommerce and the answer is always the same list. Compress your images, tidy your navigation and add some trust … Read more
Open your Shopify admin and look at the speed score. It is probably in the thirties with a red bar beside it. Every guide answering how to speed up my Shopify store says the same thing about that number. Raise it. Shopify disagrees with that advice. Writing on what makes a good Shopify speed score, … Read more
Your rivals have hundreds of referring domains. You have a few dozen. Every reply to your outreach this month came back with a price list, which is where most ecommerce SEO link building runs aground. I have run Mint SEO out of Manchester for eleven years and store owners ask me about links most weeks. … Read more
Your catalogue has outgrown the way you work on it. Everything enterprise ecommerce SEO asks of you changes at this size. You can still open a product page and improve it, but you have forty thousand of them. And the ones you get round to are rarely the ones losing you money. The work moves … Read more
Most ecommerce shops treat content like a lucky dip. A blog post here, a social reel there, maybe a buying guide somebody knocked together on…
Your platform is costing you more than it returns, and every guide you open tells you to move. None of them puts a price on what the move takes off you. What you lose is the honest place to start. An ecommerce migration carries your products and prices and customer records across, and leaves your … Read more
Your ecommerce sitemap is an output of your catalogue. On Shopify it gets built from whatever your catalogue holds at that moment. Shopify's guide to finding and submitting your sitemap says that "All Shopify stores automatically generate a sitemap.xml file that contains links to all your products". Your images and pages go in on the … Read more
Six pages rank for local SEO for ecommerce and every one of them opens by telling you to claim your Google Business Profile. For a good share of the stores reading that advice, Google itself has already ruled it out. Google is blunt about who qualifies. Its eligibility guidance says “To qualify for a Business … Read more
Nine colours and eight sizes is one dress to you. To Google it’s seventy-two purchasable things. Nothing else you can sell online multiplies like that. Good SEO for fashion ecommerce is built around the multiplication, because it decides which of your pages get indexed and which of your products get listed. Eleven-plus years and more … Read more
Searching for the best AI tools for ecommerce turns up the same fifteen names in a different order every time. Every app in your admin has grown an AI tab this year, and your software bill has gone up to match. Your question is not which tools exist. It is which two or three earn … Read more
