John Butterworth 
You rewrote the title tags on forty collection pages last month, and organic sessions are up eleven per cent. You can't say whether that was your rewrite or the season. Settling that is what SEO AB testing does, written by most of the field as SEO A/B testing, and someone is about to ask you … Read more
83.2% settles most of the best shopify theme for seo question before you open a demo. Shopify's data attaches it to the middle-ranked theme in its own store. I'm John Butterworth, Mint SEO's founder. Opening main-product.liquid to see what a theme is really emitting is a weekly job here, and 11+ years of it sits … Read more
Open your Shopify admin, head to Analytics > Reports, and pull up the Returning Customer Rate. That single number tells you more about ecommerce profitability…
Most Shopify store owners open their dashboard every morning, glance at sessions and revenue, then close the tab feeling like they’ve done their due diligence.…
Most Shopify stores bleed sales to hesitation. A shopper reads a couple of reviews then opens a new tab to ‘come back later’. That’s the…
Amazon puts two buttons on every product page, and neither is an accident. ‘Add to Cart’ catches the browser still weighing options; ‘Buy Now’ grabs…
Most Shopify sites I audit have the same handful of problems baked in from day one. The owner picked a theme, uploaded products, started running…
Twelve types of ecommerce social proof, and nobody tells you which two are worth your morning. Here they are ranked and placed, starting from what the phrase even means. That phrase covers a lot of ground. Social proof is the evidence other customers leave behind, and only a few forms of it do real work … Read more
Ads have got dearer and your margin has got thinner, so buying another customer has stopped looking clever. That is the moment most stores turn to ecommerce upselling. Two different things hide behind it. An upsell is a better version of the thing already in the basket, offered at a higher price. A cross-sell is … Read more
Phones bring you most of your sessions and a fraction of your orders. Store owners send me that number most weeks, attached to a request for mobile ecommerce best practices. Those guides list roughly the same nine. None of them tells you which one to do on Monday morning. My name is John Butterworth and … Read more
