John Butterworth

Most shop owners I’ve audited through Search Console are chasing the wrong keywords entirely. They throw one trophy term at their homepage, ignore the category…

The Shopify checkout that’s bleeding you the most money probably looks fine when you test it on your laptop. It loads without errors and the…

Most ecommerce shops treat content like a lucky dip. A blog post here, a social reel there, maybe a buying guide somebody knocked together on…

Most ecommerce SEO strategies I see are built backwards. Shop owners obsess over rankings for keywords that never ring the till, celebrating page one positions…

Most ecommerce sites lose organic traffic not because Google penalises them, but because nobody has ever checked whether the basics are in place. An ecommerce…

Most ecommerce shops look perfectly fine. Clean layout, decent product photos, a basket that works. And yet 98 out of every 100 visitors leave empty-handed.…

Search ‘running shoes’ on Google and look at the first page. Mostly ecommerce shops. The same is true for ‘ceramic plant pots’, ‘dog harness’, and…

Ecommerce SEO is how online stores get found on Google. When someone searches for a product you sell, good SEO puts your pages in front…

Retail and ecommerce brands see an average email marketing ROI of $45 for every dollar spent. That figure alone explains why ecommerce CRM software has…

Running multichannel ecommerce content marketing requires more than posting the same message across every platform. Retailers with three or more channels achieve a 19.0% engagement…