John Butterworth 
The same handful of brands turns up in every list of ecommerce chatbot examples: H&M's style quiz, Sephora, Domino's pizza ordering. Most of those launched on Facebook Messenger years ago, and a shop your size has nothing in common with any of them. I went and looked for myself instead. I have spent eleven years … Read more
Your store is probably sending an ecommerce product feed to Google right now, and nobody told you. Connect the Google & YouTube channel to a Shopify store and the whole catalogue goes across on its own. I am John Butterworth and I run Mint SEO from Manchester. Feed and Shopping visibility is one of the … Read more
The question I am asked most often is how to get traffic to your Shopify store. I answer it by opening one report, which takes about forty seconds. Analytics, then Reports, then Sessions by referrer. My name is John Butterworth and I run Mint SEO, a Shopify and ecommerce SEO agency in Manchester. That report … Read more
Every shortlist of the best Shopify alternatives names the same five platforms, and the shortlist itself is right. Wix and Squarespace come first, then BigCommerce and WooCommerce, with Adobe Commerce at the top end. My verdict on them is shorter than you would expect. Wix suits a small catalogue you want selling this month. Squarespace … Read more
Your crawl flags a product page as having no incoming internal links. You open the collection page and there it is, linked, sitting in the grid. That contradiction sits at the heart of ecommerce internal linking, and both readings turn out to be right. That orphan-page flag is the single most common thing merchants bring … Read more
You have taken a handful of orders from Germany this year. Someone has said it is time to sell abroad. Every guide to international ecommerce SEO then tells you to install hreflang, pick a URL structure and translate your product pages. All of that advice is correct. None of it is the decision you are … Read more
Seven steps stand between add to cart and a paid order, and on a hosted platform only the first and the last of them are yours to change. Name those two before you plan a week of work on the other five of the ecommerce checkout process. Everything here is checked against Shopify's own documentation … Read more
You have read the list. Write unique descriptions, compress the images, add schema. Then you open your store, look at nine hundred products, and it stops being advice. Knowing how to optimise an ecommerce product page for SEO is not the hard part, because doing it nine hundred times is. I am John Butterworth and … Read more
Nearly every app on a Shopify shortlist is rated somewhere between 4.7 and 5.0. That means the star rating can't tell you which of the best Shopify apps for ecommerce is worth paying for. I've audited Shopify stores for eleven years at Mint SEO in Manchester, and those audits keep finding money in the app … Read more
Most ecommerce brands pick the wrong copywriting formulas for each page type. Product descriptions get the full AIDA treatment when they only need FAB. Abandoned…
