What A CRM Does For An Online Store (And When You Need One)
Retail and ecommerce brands see an average email marketing ROI of $45 for every dollar spent. That figure alone explains why ecommerce CRM software has…
John Butterworth
The Store Migration Checklist With A Pass Condition On Every Item
You have a launch date and a migration plan. What nobody on the project can yet prove is that the redirects fire, that your product pages kept their titles, and that the new site is no longer hidden from Googlebot. Migrations lose their rankings in that unproven ground. "Redirects are set up" and "redirects fire" … Read more
What I Change First When A Store Gets Traffic But Not Orders
Your sessions are steady and your orders are flat. The brief that lands on my desk is nearly always the same: improve ecommerce conversion rate, this quarter, without spending more on ads. A list of twenty tips rarely gets that done. Those tips are usually sound. They arrive unordered, though, and a store owner with … Read more
The Answer Engine Work Your SEO Retainer Should Already Cover
If someone has quoted you for AEO as a separate line item, SEO vs AEO is really a purchasing question. It has a short answer. That work is real and worth doing. It is also work your retainer should already be covering, because both run on one search index. Reading the Generative AI report in … Read more
What Eleven Published Ecommerce Migrations And 892 Tracked Moves Show About Organic Traffic
Every ecommerce migration case study you can find on Google ends well, whether it is Inflow's Simms Fishing write-up or Shopify's Great Little Trading Company page. That is the first thing worth noticing about them, and the reason I sat down and read eleven in a row. Your store is moving platform, or it moved … Read more
How To Find The Step In Your Ecommerce Funnel That Loses You Customers
A shopper lands on your product page, adds a coat to the cart and never reaches the payment screen. That is your ecommerce funnel leaking, and one week of trading will show you where. Sessions, add to carts, checkouts reached and orders are the four counts that describe it. One of the three drops between … Read more
When A Landing Page Beats The Product Page You Already Have
You have a product page that already sells. Someone has told you the new campaign needs a landing page of its own. It is a fair suggestion and it is not always right. I run Mint SEO, a Shopify and ecommerce SEO agency in Manchester. The version of this I get called about is the … Read more
Which Site Audit Findings Are Costing Your Store Sales
Most ecommerce sites lose organic traffic not because Google penalises them, but because nobody has ever checked whether the basics are in place. An ecommerce…
Which Ecommerce Platform Gives Your Store The Best Shot At Ranking
You are choosing an ecommerce platform, or you are looking at a store that stopped growing and wondering whether the platform is capping it. That question has a short answer. The best ecommerce SEO platform is Shopify for most stores, while BigCommerce takes over once your catalogue grows large and heavily filtered. That leaves WooCommerce, … Read more
How Many Sales Channels Your Store Needs (And Which Ones)
Running multichannel ecommerce content marketing requires more than posting the same message across every platform. Retailers with three or more channels achieve a 19.0% engagement…