Knowledge Hub
The Mint SEO Blog
Practical ecommerce and Shopify SEO advice — from technical fixes to conversion, UX and content, written by the team doing the work.
68 ArticlesWhere To Put An Upsell (And How To Tell If It Made You Money)
Ads have got dearer and your margin has got thinner, so buying another customer has stopped looking clever. That is the moment most stores turn to ecommerce upselling.…
Read article →The Six Mobile Changes That Move Ecommerce Revenue First
Phones bring you most of your sessions and a fraction of your orders. Store owners send me that number most weeks, attached to a request for mobile ecommerce…
Read article →Ecommerce Chatbot Examples: What 56 Real Shopify Stores Actually Run
The same handful of brands turns up in every list of ecommerce chatbot examples: H&M's style quiz, Sephora, Domino's pizza ordering. Most of those launched on Facebook Messenger…
Read →Your Store Is Already Sending Google A Product Feed. Here Is What It Left Blank
Your store is probably sending an ecommerce product feed to Google right now, and nobody told you. Connect the Google & YouTube channel to a Shopify store and…
Read →How To Get Traffic To Your Shopify Store: Choosing The Two Channels Worth Your Time
The question I am asked most often is how to get traffic to your Shopify store. I answer it by opening one report, which takes about forty seconds.…
Read →The Shopify Alternatives Worth Your Time (And What Leaving Actually Costs)
Every shortlist of the best Shopify alternatives names the same five platforms, and the shortlist itself is right. Wix and Squarespace come first, then BigCommerce and WooCommerce, with…
Read article →Which Pages On Your Store Deserve An Internal Link
Your crawl flags a product page as having no incoming internal links. You open the collection page and there it is, linked, sitting in the grid. That contradiction…
Read →The Market Decision That Comes Before Any Hreflang Tag
You have taken a handful of orders from Germany this year. Someone has said it is time to sell abroad. Every guide to international ecommerce SEO then tells…
Read →What You Can Change In Your Checkout (And What Shopify Decides)
Seven steps stand between add to cart and a paid order, and on a hosted platform only the first and the last of them are yours to change.…
Read →Your Theme Already Did Most Of The Product Page Checklist. Here Is What It Left You
You have read the list. Write unique descriptions, compress the images, add schema. Then you open your store, look at nine hundred products, and it stops being advice.…
Read article →Every Shopify App Is Rated 4.8. Here Is How I Pick The Ones Worth Paying For
Nearly every app on a Shopify shortlist is rated somewhere between 4.7 and 5.0. That means the star rating can't tell you which of the best Shopify apps…
Read →How To Write Product Copy That Sells Across A Whole Catalogue
Most ecommerce brands pick the wrong copywriting formulas for each page type. Product descriptions get the full AIDA treatment when they only need FAB. Abandoned…
Read →Set Up Conversion Tracking Your Store Can Trust
A couple of years ago, Shopify’s native analytics were bare bones. You got revenue and sessions. Useful for a glance, rubbish for ecommerce conversion tracking…
Read →Your Traffic Decides Which A/B Tests You Can Run
The first A/B test on a typical Shopify store targets button colours. Green versus blue, maybe rounded corners versus square. Those tests rarely shift revenue…
Read article →Customer Retention In Ecommerce Starts Before The First Order Lands
Ask an ecommerce owner what they are doing about customer retention in ecommerce and you will hear about an email sequence, a points balance, or a win-back discount.…
Read →Pick An Ecommerce Platform You Will Not Have To Migrate Off
Work out how to choose an ecommerce platform and you find three permanent decisions. Your product URL path, how much of the theme template you can edit, and…
Read →The Black Friday Jobs You Cannot Start In November
Black Friday 2026 lands on Friday 27th November, with Cyber Monday on the 30th. From today that's 106 days. Timing decides more than most Black Friday advice admits.…
Read →What Your Store’s Search Does When A Shopper Spells It Wrong
Your search box works. Type a product name in yourself and the right thing comes back, which is why it has never made a list of things to…
Read article →What Is Merchandising In Ecommerce (And Which Decisions Are Yours)
Ecommerce merchandising is the set of decisions about which products a shopper sees, in what order, and how each one is described. Every store has already made those…
Read →Headless Ecommerce: What It Is (And Whether Your Store Needs It)
Ask what is headless ecommerce and you tend to get an architecture diagram. The plain version is this. Your storefront becomes a separate application that asks your commerce…
Read →The Checks Your Store Fails (And The Ones Your Platform Already Handled)
Every ecommerce website checklist opens with the domain and the hosting, moves to the theme and the product pages, and ends at the payment gateway and launch day.…
Read →What To Put On An Ecommerce About Page (And In What Order)
Your About page is probably the oldest copy on your store. It gets written in an afternoon during launch week, linked from the header and the footer, and…
Read article →The Order To Work In When Your Store’s Bounce Rate Is Bad
You have a bounce rate you do not like. Sixty per cent, or eighty, or on a bad week a flat hundred with an average session duration of…
Read →Your Shopify Speed Score Is Lying To You. Here Is What To Fix Instead
Open your Shopify admin and look at the speed score. It is probably in the thirties with a red bar beside it. Every guide answering how to speed…
Read →Where To Point Your Links So Your Collection Pages Move
Your rivals have hundreds of referring domains. You have a few dozen. Every reply to your outreach this month came back with a price list, which is where…
Read →What Changes When Your Store Gets Too Big To Fix Page By Page
Your catalogue has outgrown the way you work on it. Everything enterprise ecommerce SEO asks of you changes at this size. You can still open a product page…
Read article →What Six Real Shops Publish (And What Each Page Is There To Do)
Most ecommerce shops treat content like a lucky dip. A blog post here, a social reel there, maybe a buying guide somebody knocked together on…
Read →What An Ecommerce Migration Moves And What It Leaves Behind
Your platform is costing you more than it returns, and every guide you open tells you to move. None of them puts a price on what the move…
Read →The Sitemap Changes Your Store Can Make (And The Ones It Cannot)
Your ecommerce sitemap is an output of your catalogue. On Shopify it gets built from whatever your catalogue holds at that moment. Shopify's guide to finding and submitting…
Read →Which Parts Of Local Search Apply To Your Store (And Which Do Not)
Six pages rank for local SEO for ecommerce and every one of them opens by telling you to claim your Google Business Profile. For a good share of…
Read article →The Fashion SEO That Still Works When You Are Not ASOS
Nine colours and eight sizes is one dress to you. To Google it’s seventy-two purchasable things. Nothing else you can sell online multiplies like that. Good SEO for…
Read →The AI Tools Worth Paying For (And The Ones Your Shopify Plan Already Covers)
Searching for the best AI tools for ecommerce turns up the same fifteen names in a different order every time. Every app in your admin has grown an…
Read →Your Trade Prices Can Stay Private And Your Catalogue Can Still Rank
Talk about b2b ecommerce seo usually starts with keywords. On a trade catalogue it starts somewhere else: with what a stranger is allowed to see. Most wholesale sites…
Read →Off-Page SEO For Ecommerce: Where To Point Links And What It Costs
Send your next link to a category page. That one instruction is worth more to most stores than any tactic list. Off-page SEO is everything working for your…
Read article →Off-Page SEO For Ecommerce: Where To Point Links And What It Costs
Send your next link to a category page. That one instruction is worth more to most stores than any tactic list. Off-page SEO is everything working for your…
Read →The Benefits Of Ecommerce SEO (And What Each One Is Worth)
Search ‘running shoes’ on Google and look at the first page. Mostly ecommerce shops. The same is true for ‘ceramic plant pots’, ‘dog harness’, and…
Read →Ecommerce Lead Generation, Measured Across 54 Live Storefronts
You are paying for visitors who leave without telling you who they are. Fixing that is what ecommerce lead generation is for. If the opt-in rate on your…
Read →An Ecommerce CRO Audit That Ends In Pass Or Fail
Someone ran an ecommerce CRO audit on your store and sent back twenty-three recommendations: a smaller hero image, reviews moved up the page and a shorter checkout. Most…
Read article →Two Ecommerce SEO Results (And Whether Yours Would Look Like Them)
Someone has sent you an ecommerce SEO case study and the number in it is large. Ahrefs took 1M random URLs and found that only 1.74% reached Google's…
Read →Find The Stage That Is Losing You Orders Before You Redesign Anything
Most ecommerce UX problems are invisible to the people who own the shop. You log into your Shopify admin, browse the front end, click through…
Read →How Much Copy A Category Page Needs (And Which Of Yours Deserve It)
A category page sitting at number one on Google UK carries about 310 words of its own copy. Two thirds carry under 400. Briefs for seo ecommerce category…
Read →Technical SEO On A Store: What To Fix (And In What Order)
You have a list. It came out of a crawl tool or an agency report, it runs to a couple of hundred items, and every line is marked…
Read article →What A CRM Does For An Online Store (And When You Need One)
Retail and ecommerce brands see an average email marketing ROI of $45 for every dollar spent. That figure alone explains why ecommerce CRM software has…
Read →The Store Migration Checklist With A Pass Condition On Every Item
You have a launch date and a migration plan. What nobody on the project can yet prove is that the redirects fire, that your product pages kept their…
Read →What I Change First When A Store Gets Traffic But Not Orders
Your sessions are steady and your orders are flat. The brief that lands on my desk is nearly always the same: improve ecommerce conversion rate, this quarter, without…
Read →The Answer Engine Work Your SEO Retainer Should Already Cover
If someone has quoted you for AEO as a separate line item, SEO vs AEO is really a purchasing question. It has a short answer. That work is…
Read article →What Eleven Published Ecommerce Migrations And 892 Tracked Moves Show About Organic Traffic
Every ecommerce migration case study you can find on Google ends well, whether it is Inflow's Simms Fishing write-up or Shopify's Great Little Trading Company page. That is…
Read →How To Find The Step In Your Ecommerce Funnel That Loses You Customers
A shopper lands on your product page, adds a coat to the cart and never reaches the payment screen. That is your ecommerce funnel leaking, and one week…
Read →When A Landing Page Beats The Product Page You Already Have
You have a product page that already sells. Someone has told you the new campaign needs a landing page of its own. It is a fair suggestion and…
Read →Which Site Audit Findings Are Costing Your Store Sales
Most ecommerce sites lose organic traffic not because Google penalises them, but because nobody has ever checked whether the basics are in place. An ecommerce…
Read article →Which Ecommerce Platform Gives Your Store The Best Shot At Ranking
You are choosing an ecommerce platform, or you are looking at a store that stopped growing and wondering whether the platform is capping it. That question has a…
Read →How Many Sales Channels Your Store Needs (And Which Ones)
Running multichannel ecommerce content marketing requires more than posting the same message across every platform. Retailers with three or more channels achieve a 19.0% engagement…
Read →Every Filter On Your Store Needs One Of Four Answers
We opened 40 live shops this week to see how they handle faceted navigation. Of the ten leaving their filter URLs open to crawling, eight have a rel=canonical…
Read →Ecommerce Keyword Research: Build a Keyword Map Your Store Can Rank
Most shop owners I’ve audited through Search Console are chasing the wrong keywords entirely. They throw one trophy term at their homepage, ignore the category…
Read article →The Order To Work In When You Want More Ecommerce Sales
You already know how to increase ecommerce sales in theory. Your traffic's fine. Your product's fine. Revenue's been flat for two quarters, and the list of things you…
Read →What A Good Ecommerce Conversion Rate Is (And Why Yours Keeps Moving)
You have opened Shopify Analytics, seen a figure that looks low, and you want to know whether it is bad. Every ecommerce conversion rate benchmark answers a slightly…
Read →Your Canonical Is Probably Right And Page Two Is Still Unreachable
If your catalogue runs past one page, SEO pagination comes down to two settings on page two. What its canonical points at, and whether Google can reach it…
Read →Where Your Store Loses The Sale (And What To Fix First)
The Shopify checkout that’s bleeding you the most money probably looks fine when you test it on your laptop. It loads without errors and the…
Read article →Which Ecommerce SEO Job To Do First (And What Can Wait)
Most ecommerce SEO strategies I see are built backwards. Shop owners obsess over rankings for keywords that never ring the till, celebrating page one positions…
Read →The Design Decisions That Decide What Your Store Ranks For
Most ecommerce shops look perfectly fine. Clean layout, decent product photos, a basket that works. And yet 98 out of every 100 visitors leave empty-handed.…
Read →Shopify CTAs That Actually Convert (And Why Most Buttons Don’t)
Amazon puts two buttons on every product page, and neither is an accident. ‘Add to Cart’ catches the browser still weighing options; ‘Buy Now’ grabs…
Read →How To Make Shopify Stores More Profitable
Open your Shopify admin, head to Analytics > Reports, and pull up the Returning Customer Rate. That single number tells you more about ecommerce profitability…
Read article →Ecommerce SEO Checklist For Shopify Stores
Most Shopify sites I audit have the same handful of problems baked in from day one. The owner picked a theme, uploaded products, started running…
Read →The Best WordPress Themes for Ecommerce Stores
Your WordPress ecommerce themes choice is the single decision that touches every other part of your shop. It determines page speed, checkout flow, mobile experience,…
Read →Ecommerce Metrics To Gauge Your Shopify Store’s Health
Most Shopify store owners open their dashboard every morning, glance at sessions and revenue, then close the tab feeling like they’ve done their due diligence.…
Read →Urgency, Scarcity, and Exclusivity For Shopify Store Marketing
Most Shopify stores bleed sales to hesitation. A shopper reads a couple of reviews then opens a new tab to ‘come back later’. That’s the…
Read article →What Is Ecommerce SEO? And How To Do It For Your Store
Ecommerce SEO is how online stores get found on Google. When someone searches for a product you sell, good SEO puts your pages in front…
Read →What Is Ecommerce?
Ecommerce refers to buying and selling goods or services through the internet, from the moment a customer browses a product online to the final payment…
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